1. For Peace!
By Shushan Harutyunyan
Yerevan, 2012

2. Why I conduct this training
 Shushan Harutyunyan - journalism editor and media consultant
specializing in multimedia reporting and social media.
 Worked as a journalist in mainstream media for six years including
being an anchor at A1+ TV company, a reporter at hetq.am, a
journalist blogger at 7or.am daily, an Editor in Chief at Sobesednik
weekly, and an Editor at antarner.net environmental publication.
 Currently the Web Editor in Chief of Cosmopolitan Armenia.
 TEDx Yerevan speaker, the recipient of ―Na-Ne‖ women journalists’
award among others.
 Initiator of Armenian Students' Information Network online
campaign, ―One Woman-One World‖ photo project.
 Volunteer, org-team member in BarCamp Yerevan and in the School
for Young Leaders.
 Internet enthusiast, blogger 

3. What to expect
Social Media: why it matters
Practical tools
Social Media in Action
Peace Innovation
Hope for a better future 

4. A very #trending
introduction 
 The name Napoleon is of Italian origin. The meaning of Napoleon is
"from naples, lion". It is also of Greek origin, where its meaning is
"lion". Napoleon, is generally used as a boy's name. It dropped out
of the list of top 1000 most unique baby boy names in the world in
2011.
 Egypt’s Jamal Ibrahim has named his newborn daughter Facebook
Jamal Ibrahim in 2011, a tribute to the central role the social
network played in helping organize the demonstrations leading to
Hosni Mubarak resigning from the presidency he’d held for 30 years.
In 2011, Facebook was included in the list of top 1000 most unique
baby girl names in the world.
Source :Thinkbabynames.com

5. Media Revolution
 Time spent to reach 50 million audience
 Radio: 38 years
 TV: 13 years
 Internet: 4 years
 iPod: 3 years
 Facebook: 2 years
 Google+: 88 days
Source: Socialnomics.net

6. A new WEB
 Web 1.0: Democratized access to information
 Web 2.0: Democratized participation

7. Seeing people as masses
In the past…
• People were struggling for
liberalization which was the
democratic right to know.
• Information was obtainable only
through media industries, which
were intimately connected to
 “There are no masses, there are only state power.
ways of seeing people as masses.”
Raymond Williams (1921-1988) a writer
and sociologist, UK.

8. The people formerly known as the
audience
We wish to inform media people of our existence, and of a shift in
power that goes with the platform shift you’ve all heard about 
Source: Jay RosenI, Huffingtonpost.com

9. The mass audience has been
breaking up
 The writing readers.
 The viewers who picked up
a camera.
 The formerly atomized
listeners who with modest
effort can connect with
each other and gain the
means to speak— to the
world, as it were.

10. Social Media: definition
 Social media includes web-based and
mobile based technologies which are
used to turn communication into
interactive dialogue between
organizations, communities, and
individuals.
 "a group of Internet-based
applications that build on the
ideological and technological
foundations of Web 2.0, and that
allow the creation and exchange of
user-generated content.

11. Why Social Media Matters?
 After more than 40,000 responses to the survey, 74.6% said that
Facebook was a major way in which they received news and
information from NPR, and 72.3% said they ―expect‖ their
friends to share links to interesting information and news stories
with them online.
 News is not what mass media publishes. News is what your
―friends‖ share online.

12. Social Media Revolution

13. South Caucasus: Internet Usage & Social Media
Internet Users Penetration Facebook
(31-Dec-2011) (% Population) (31-Mar-2012)
Armenia 1,396,550 47.1 % 282,700
Azerbaijan 3,689,000 44.1 % 782,000
Georgia 1,300,000 28.3 % 907,620
Source: Internetworldstats.com

14. Practical Tools
 Blogs: Blogger, Drupal, ExpressionEngine, LiveJournal, Open
Diary, TypePad, Vox, WordPress, Xanga, Dailybooth, FMyLife, Foursquare, Google
Buzz, Identi.ca, Jaiku, Nasza-Klasa.pl, Plurk, Posterous, Qaiku, Tumblr, Twitter
 Location-based social networks: Facebook places, Foursquare, Geoloqi, Google
Latitude, Gowalla, The Hotlist, Yelp, Inc.
 Social Bookmarking. (Del.icio.us, Blinklist, Simpy)
 Social News.(Digg, Chime.In, Newsvine, NowPublic, Propeller, Reddit)
 Social Networking.
(ASmallWorld, Bebo, Chatter, Cyworld, Diaspora, Facebook, Google+, Hi5, Hyves, IRC, LinkedIn, Mixi,
Netlog, Ning, Orkut, Plaxo, Tagged, Tuenti, XING,Yammer)
 Social Photo and Video Sharing. (YouTube, Flickr)
 Wikis.(PBworks, Wetpaint, Wikia, Wikidot, Wikimedia, Wikispaces, Wikinews)
 Livecasting: blip.tv, Justin.tv, Livestream, oovoo, OpenCU, Skype, Stickam, Ustream, YouTube
 Music and audio sharing: Bandcamp, ccMixter, Groove Shark, The Hype
Machine, imeem, Last.fm, MySpace Music, Pandora
Radio, ReverbNation.com, ShareTheMusic, Soundclick,SoundCloud, Spotify, Turntable.fm, 8tracks.com
 Photography and art
sharing: deviantArt, Flickr, Photobucket, Picasa, SmugMug, Zooomr, Webshots, Pinterest
 Presentation sharing: Prezi, scribd, SlideShare
 Video sharing: Dailymotion, Metacafe, Nico Nico
Douga, Openfilm, sevenload, Viddler, Vimeo, YouTube

15. No one speaks for me, I speak for
myself
 Freedom of speech – Internet
liberalization
 Public right to know –
Individuals participation
 Democracy was a right - Now it
is an action 

16. Empowered with Social Media tools: Arab
Uprisings, 2011
 ―Instead, that defining image is this: a young woman or a young man with a smartphone. She's in
the Medina in Tunis with a BlackBerry held aloft, taking a picture of a demonstration outside the
prime minister's house. He is an angry Egyptian doctor in an aid station stooping to capture the
image of a man with a head injury from missiles thrown by Mubarak's supporters. Or it is a Libyan
in Benghazi running with his phone switched to a jerky video mode, surprised when the youth in
front of him is shot through the head‖. The Guardian.

17. Occupy Wall Street, 2011
 Facebook pages have popped up for major cities across the country.
Twitter hashtags have been established for communication at
general assemblies. Countless videos have been posted to
YouTube, Vimeo and Livestream. We found some moving personal
accounts of job loss and helplessness shared on the blog, "We are
the 99 percent.
 Meetup groups have formed
in 872 cities across the U.S.,
using the Occupy Together
website as a central hub. We
look forward to seeing the
status updates, tweets,
Instagrams...you get it.

18. Invisible Children – Kony 2012
Released on March 5, 2012. The purpose is to promote the charity's "Stop Kony" movement to make
Ugandan indicted war criminal and International Criminal Court fugitive Joseph Kony globally known in order
to have him arrested by December 2012, the time when the campaign expires.

19. The campaign has resulted in a resolution by the United States
Senate and contributed to the decision to send troops by
the African Union.
Source: Kony2012.com

20. Peace Innovation
 #1. Tell you about Peace Dot
 #2. Invite you to create your own Peace Dot page
 #3. Help you learn more about peace innovation

21. Come Together – Facebook

22. Conflict Kitchen
 A take-out restaurant
that only serves cuisine
from countries with
which the United States
is in conflict.
 Each iteration of the
project is augmented by
events, performances,
and discussions that
seek to expand the
engagement the public
has with the culture,
politics, and issues at
stake within the focus
country.

23. Peace ―in action‖ through social media
 "Lately, in the news, we've been hearing
about a war coming -- a big one -- while
we the common people are sitting and
watching it come, like it has nothing to do
with us. So three days ago, I posted a
simple message on Facebook. 'To the
Iranian people -- to all fathers, mothers,
children, sisters and brothers -- we will
never bomb your country. We love you.'
Within 24 hours, thousands of people
shared the post on Facebook. Within 48
hours, the Iranian people started
responding -- hundreds of messages
telling the Israeli people, 'We love you
back.' Please help us to prevent this war
by spreading this message."
Source: Huffingtonpost.com

24. We Love You Iran & Israel

25. Thank you for your time!
@blansharm
blansh.arm@gmail.com
blansh.wordpress.com