1. Personal Branding
Restarting the game :)
Shushan Harutyunyan
28.11.2013

2. What is personal branding
Personal
Positioning
Reputation
management
Personal branding is what
people talk about you
when you are NOT in the
room.
Social Capital
The term is thought to have been first used and discussed in a 1997 article by Tom Peters. Personal branding is the
practice of people marketing themselves and their careers as brands.

3. Why should be care about Personal
Branding?
People use to Google your names
People search your name in social networks
What appears on web stays there forever
The web has a problem with “memory”
Online democracy is not “democratic”

4. How to create our Personal Brands?
Manage
your brand
(every day)
Define your
brand, be as
specific as possible.
Create
your
profile
Conduct a
research, find your
competitors
Define your
brand make up

5. Thank you
www.about.me/shushan