This document provides best practices for augmented reality (AR) user experiences. It advises that AR should be used as a tool to achieve goals rather than the goal itself. User experience (UX) is the most legitimate value proposition for consumer AR applications today. Many major AR apps overlook UX. Top pitfalls include assuming AR alone makes an app appealing and promotional videos that don't match the true user experience. Application-level necessities include understanding user motivations and avoiding being too tech-centric. User education through tooltips, tutorials, FAQs and help is also important. The profitable demographic should be understood.

1. AR/UX Best Practices for Augmented Reality User Experiences

2. Blake Callens Senior Software Engineer | Zugara Twitter: @blakecallens Personal Blog: onezerothrice.com Zugara Blog: weareorganizedchaos.com

4. Motion Capture Interface

5. Flash Solution (No Proprietary Plugin)

6. To Integrate Social Networking

7. Truly Markerless Solution

8. Video Conferencing Prototype

10. B2B = ARB2C = UX

11. What AR TECH is Exclusive?

12. UX is the only legitimate value propositionin B2C AR today

13. UX IS Overlooked in many, if not most Major AR Apps

14. TOP LEVEL PITFALLS

15. Assuming that AR makes your program more appealing to consumers

16. Plugins ORSTEPS TO VALIDATE

17. Promotional videos that don’t match the user’s true experience

18. Shoehorning someone’s specialized solution into your Platform

24. APPLICATION LEVEL NECESsITIES

25. Understand that people use programs for a reason “Am I presenting this in a manner that is accessible to my user base?” “Am I being too techno-centric in my design of this application?” “Is my love for this technology keeping me from having an objective opinion on this application?”

26. Explain everything to the user Tooltips Tutorial Video FAQ Help Wiki

27. UNDERSTAND THEPROFITABLE DEMOGRAPHIC

28. Blake Callens Senior Software Engineer | Zugara Twitter: @blakecallens Personal Blog: onezerothrice.com Zugara Blog: weareorganizedchaos.com