Weitere ähnliche Inhalte Ähnlich wie Sca typography matters_02 Ähnlich wie Sca typography matters_02 (13) Kürzlich hochgeladen (20) 1. ART DIRECTION
TYPOGRAPHY MATTERS
Craft School
Thursday, 12 April 2012
3. ART DIRECTION
You must begin to fall in love with Typography
Thursday, 12 April 2012
4. TYPOGRAPHY
THE BASICS
Craft School
Thursday, 12 April 2012
6. TYPOGRAPHY - TERMINOLOGY
TYPES OF TYPE
Serif
Sans-Serif
Transitional
Old Style
Modern
Egyptian
Italics
Craft School
Thursday, 12 April 2012
7. TYPOGRAPHY - TERMINOLOGY
TYPES OF FORMATTING
Tracking, Letter-spacing, Kerning
Leading
Craft School
Thursday, 12 April 2012
8. TYPOGRAPHY
THE 4 GOLDEN RULES
Thursday, 12 April 2012
9. TYPOGRAPHY
What’s the point (size)?
What are you trying to say?
Thursday, 12 April 2012
12. TYPOGRAPHY
Why Weight?
Pushy or Passive?
Thursday, 12 April 2012
15. TYPOGRAPHY
Who’s your type?
Know your audience
Thursday, 12 April 2012
17. TYPOGRAPHY
What’s the conTEXT?
Where will it be used and seen?
Thursday, 12 April 2012
19. TYPOGRAPHY
GUESS THE BRAND
NEVER STOP LOOKING AND STORING
Thursday, 12 April 2012
40. TYPOGRAPHY
WHAT IF?
It could’ve been....
Thursday, 12 April 2012
49. TYPOGRAPHY
A BIT OF FUN
Craft School
Thursday, 12 April 2012
51. 10 MIN EXERCISE
1. Choose a typeface that reflects your
personality
I am
Helvetica
2. Type out this statement on an A4 sheet of Bold
paper:
because I
I am ‘Insert Typeface name’ because I am ‘insert am boring
description here’ and anal...
3. Print out and bring to the front
Thursday, 12 April 2012
