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Social Media : The New
   Marketing World




                                          Blair Ball
                                      Prepare1@comcast.net




      Copyright Prepare1; All Rights Reserved
Copyright Prepare1; All Rights Reserved
Benefits of social media marketing




 © Source: Social Media Examiner   Copyright Prepare1; All Rights
                                             Reserved
Gone is the day of one-way
 marketing communication.




We no longer talk TO customers.
we engage them in conversation.
          Copyright Prepare1; All Rights
                    Reserved
Every customer is
 a reporter now.




     Copyright Prepare1; All Rights
               Reserved
Social Media doesn’t stop at 5
o’clock and it doesn’t stop on
           Friday.




         Copyright Prepare1; All Rights
                   Reserved
From Prospect to Evangelist




      Copyright Prepare1; All Rights Reserved
24 of 25 . . . Country’s largest
newspapers are experiencing
record circulation declines . . .
 we no longer search for the
   news, the news finds us.
           Copyright Prepare1; All Rights
                     Reserved
Years to Reach 50 millions Users:

•   Radio . . . . . . . . . . . . . . . . . . . 38
•   Television. . . . . . . . . . . . . . . . 13
•   Internet . . . . . . . . . . . . . . . . . . 4
•   iPod . . . . . . . . . . . . . . . . . . . . . 3


     Facebook added 100 million users
           . . . . . . in 9 months !
     Google+ added 100 million users
             …… in 6 months !
                     Copyright Prepare1; All Rights
                               Reserved
Social Media : various activities
that integrate technology and social
 interaction with the construction of
 words, pictures, videos and audio.
             Copyright Prepare1; All Rights
                       Reserved
Social Media: the tool to brand
 yourself or your organization
        to the masses.
         Copyright Prepare1; All Rights
                   Reserved
“ Companies are struggling with a new trend:
people using online social technologies to discuss
products, write their own news, and find their own
deals. This groundswell is global. It’s unstoppable.
It affects every industry.”
                                           Harvard Business Review, May 2008




                 Copyright Prepare1; All Rights
                           Reserved
Social media tools (ranking)




© Source: Social Media Examiner   Copyright Prepare1; All Rights
                                            Reserved
 More than 900 million            Average user has 130
  active users                      friends on the site

 3.5 million local                Average user spends
  businesses have                   55 minutes - plus
  active pages                       per day

 More than 90 million             Average user is a
  people become fans                member of 17 groups
  of pages each day

                 Copyright Prepare1; All Rights
                           Reserved
. . 900 million users and growing; if Facebook
      were a country, it would be the 3rd largest in
the world (Almost 3 times larger than the United States).



                    Copyright Prepare1; All Rights
                              Reserved
+
“ Best coffee on the interstate ”

             Copyright Prepare1; All Rights
                       Reserved
• Twitter is a free service that enables members
to send and read other members' updates
known as tweets.

• Tweets are text‐based posts up to 140
characters in length . . . displayed on the
member's profile page and delivered to other
members (followers).
                 Copyright Prepare1; All Rights
                           Reserved
. . . is a cross between text
      messaging, instant
 messaging, and blogging.


          Copyright Prepare1; All Rights
                    Reserved
WHY ?                              www.twitter.com



   To establish your brand as an industry resource.

            To promote offers or discounts.

To engage in real-time conversations and gain feedback.

   To seek customers tweeting about good and bad
             experiences with your brand.

    To proactively respond to consumer questions
                      and problems.
                  Copyright Prepare1; All Rights
                            Reserved
 151 million users. . . . 47% of U.S. population.
 Used for job seekers, HR professionals, and
    companies seeking candidates.
         Slightly more male.
 Most are college educated.. 26% have
           a graduate degree.
  Generally older, and more affluent.

                Copyright Prepare1; All Rights
                          Reserved
WHY ?                               www.linkedin.com




        To create a (concise) branding profile.

To diversify from your industry and broaden knowledge.

           To join groups . . . . over 800,000.

        To manage your image . . . . and brand.

   To competitively market your product or service.

                    Copyright Prepare1; All Rights
                              Reserved
Twelve million small business people
     now market their business
   (not themselves) on LinkedIn.

            Copyright Prepare1; All Rights
                      Reserved
A blog is a type of website, usually
  maintained by an individual with
   regular entries of commentary,
  descriptions of events, or other
material such as graphics or video.

           Copyright Prepare1; All Rights
                     Reserved
Blogs

  In 2011 . . . . marketers listed
 blogs as one of the top area for
 increased social media efforts.

  Small businesses . . . . much
  more likely to increase their
        blogging activities.



© Social Media Examiner
                          Copyright Prepare1; All Rights
                                    Reserved
WHY ?                              www.blogger.com



       To share information quickly with
     customers, prospects and employees.

To humanize your brand by allowing comments –
         both positive and negative.

 To offer quick responses to product or service
        issues or for crisis management.

  To link your company website and improve
       search engine optimization (SEO).
               Copyright Prepare1; All Rights
                         Reserved
• Premier video-sharing service.

• Founded in 2005, sold to Google in 2006 for $1.6 B.

• YouTube 2nd largest search engine.

• 100 million people take a social action on YouTube
  (likes, shares, comments, etc.) every week.

                   Copyright Prepare1; All Rights
• 800 million unique users visit YouTube each month.
                         Reserved
453 Million
   Copyright Prepare1; All Rights
             Reserved
"Charlie Bit My Finger –
        Again!”




       Copyright Prepare1; All Rights
                 Reserved
WHY ?                              www.youtube.com




 To build links and take advantage of search
             engine optimization.

To create a brand channel and “call to action”.

  To provide entertainment, educational or
   informational value via video sharing.

To reduce costs by using simple camcorders
         and consumer equipment.

              Copyright Prepare1; All Rights
                        Reserved
YouTube Ready
                                   for $149.95
                                     ~ in HD




Copyright Prepare1; All Rights
          Reserved
What happens in Vegas
        stays on
YouTube, Twitter and Facebook…
        Copyright Prepare1; All Rights
                  Reserved
 More than 100 million            Fastest growing
  active users.                     Social Media Platform
                                    to date.
 Local businesses
  have active pages.               Can create Circles
                                    where you categorize
 Businesses on G+ are              your connections.
  ranking higher in
  Google.                          Free Video
                                    Conferencing up to 10
                                    people.
                 Copyright Prepare1; All Rights
                           Reserved
Copyright Prepare1; All Rights
          Reserved
WHY ?                               https://plus.google.com/




 To outreach 50 million unique visitors per day.

To send (dynamic and fresh) updates to followers.

To create exposure, communicate via video chat.

  To advertise your page with custom G+ URL.

  To focus on better Search Results in Google.

                Copyright Prepare1; All Rights
                          Reserved
Shhh. . . . LISTEN …




          Copyright Prepare1; All Rights
                    Reserved
Successful companies in social
 media act more like Dale Carnegie
    and less like David Ogilvy.

Listening first, selling second.
             Copyright Prepare1; All Rights
                       Reserved
Ways to Use Social Media


              Contests and coupons.

                   Job postings.

        Share news and interesting articles,
while asking questions. Positions you as the expert.

         Report problems and resolutions.

 Give tips on topics of interest: finance, go green,
    design, economic (avoid politics and religion)

          Form common interest groups.
                 Copyright Prepare1; All Rights
                          Reserved
Copyright Prepare1; All Rights
          Reserved
Copyright Prepare1; All Rights
          Reserved
R.O.I.R.
Return on Investment in Relationships



           Copyright Prepare1; All Rights
                     Reserved
THE RULES OF ENGAGEMENT



   Always be transparent and show candor.

   Be ethical – see www.womma.org/ethics.

      Only provide relevant information.

 Address positive – and negative comments.
   (happy customers become evangelists).

      Have a little fun – show your brand
personality – leave the corporate speak behind.
            Copyright Prepare1; All Rights Reserved

                                                      Copyright Prepare1; All Rights Reserved
ADVANTAGES OF SOCIAL MEDIA
                    . . . . . the REVIEW


    Build relationships ~ through direct, timely
                   customer service.

            LISTEN to your customers.

 Improve search engine rankings ~ send people to
              your web site or blog.

      Establish your business as a resource.

     Build your brand ~ show its personality.

   Create an advantage over your competition.
               Copyright Prepare1; All Rights Reserved
                                                         Copyright Prepare1; All Rights Reserved
Social Media is NOT !
• It’s not a short term fix.
• It won’t hide an inferior product.
• It won’t fix a poor business plan.
• It won’t correct bad customer service.
• It will not replace all forms of marketing.


               Copyright Prepare1; All Rights
                         Reserved
. . . . KNOW WHAT YOU ARE GETTING INTO




“You can’t handle the truth” . . . and it can be
            Copyright Prepare1; All Rights Reserved


             brutal and hurtful.

                Privacy will end.

Your competitors will be watching – and you
        should be watching them.
                                                      Copyright Prepare1; All Rights Reserved
Thank You


   Copyright Prepare1; All Rights
             Reserved

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Social Media Memphis Metro Association Presentation | Prepare1 | Social Media Coach

  • 1. Social Media : The New Marketing World Blair Ball Prepare1@comcast.net Copyright Prepare1; All Rights Reserved
  • 2. Copyright Prepare1; All Rights Reserved
  • 3. Benefits of social media marketing © Source: Social Media Examiner Copyright Prepare1; All Rights Reserved
  • 4. Gone is the day of one-way marketing communication. We no longer talk TO customers. we engage them in conversation. Copyright Prepare1; All Rights Reserved
  • 5. Every customer is a reporter now. Copyright Prepare1; All Rights Reserved
  • 6. Social Media doesn’t stop at 5 o’clock and it doesn’t stop on Friday. Copyright Prepare1; All Rights Reserved
  • 7. From Prospect to Evangelist Copyright Prepare1; All Rights Reserved
  • 8. 24 of 25 . . . Country’s largest newspapers are experiencing record circulation declines . . . we no longer search for the news, the news finds us. Copyright Prepare1; All Rights Reserved
  • 9. Years to Reach 50 millions Users: • Radio . . . . . . . . . . . . . . . . . . . 38 • Television. . . . . . . . . . . . . . . . 13 • Internet . . . . . . . . . . . . . . . . . . 4 • iPod . . . . . . . . . . . . . . . . . . . . . 3 Facebook added 100 million users . . . . . . in 9 months ! Google+ added 100 million users …… in 6 months ! Copyright Prepare1; All Rights Reserved
  • 10. Social Media : various activities that integrate technology and social interaction with the construction of words, pictures, videos and audio. Copyright Prepare1; All Rights Reserved
  • 11. Social Media: the tool to brand yourself or your organization to the masses. Copyright Prepare1; All Rights Reserved
  • 12. “ Companies are struggling with a new trend: people using online social technologies to discuss products, write their own news, and find their own deals. This groundswell is global. It’s unstoppable. It affects every industry.” Harvard Business Review, May 2008 Copyright Prepare1; All Rights Reserved
  • 13. Social media tools (ranking) © Source: Social Media Examiner Copyright Prepare1; All Rights Reserved
  • 14.  More than 900 million  Average user has 130 active users friends on the site  3.5 million local  Average user spends businesses have 55 minutes - plus active pages per day  More than 90 million  Average user is a people become fans member of 17 groups of pages each day Copyright Prepare1; All Rights Reserved
  • 15. . . 900 million users and growing; if Facebook were a country, it would be the 3rd largest in the world (Almost 3 times larger than the United States). Copyright Prepare1; All Rights Reserved
  • 16. + “ Best coffee on the interstate ” Copyright Prepare1; All Rights Reserved
  • 17. • Twitter is a free service that enables members to send and read other members' updates known as tweets. • Tweets are text‐based posts up to 140 characters in length . . . displayed on the member's profile page and delivered to other members (followers). Copyright Prepare1; All Rights Reserved
  • 18. . . . is a cross between text messaging, instant messaging, and blogging. Copyright Prepare1; All Rights Reserved
  • 19. WHY ? www.twitter.com To establish your brand as an industry resource. To promote offers or discounts. To engage in real-time conversations and gain feedback. To seek customers tweeting about good and bad experiences with your brand. To proactively respond to consumer questions and problems. Copyright Prepare1; All Rights Reserved
  • 20.  151 million users. . . . 47% of U.S. population.  Used for job seekers, HR professionals, and companies seeking candidates.  Slightly more male.  Most are college educated.. 26% have a graduate degree.  Generally older, and more affluent. Copyright Prepare1; All Rights Reserved
  • 21. WHY ? www.linkedin.com To create a (concise) branding profile. To diversify from your industry and broaden knowledge. To join groups . . . . over 800,000. To manage your image . . . . and brand. To competitively market your product or service. Copyright Prepare1; All Rights Reserved
  • 22. Twelve million small business people now market their business (not themselves) on LinkedIn. Copyright Prepare1; All Rights Reserved
  • 23. A blog is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Copyright Prepare1; All Rights Reserved
  • 24. Blogs In 2011 . . . . marketers listed blogs as one of the top area for increased social media efforts. Small businesses . . . . much more likely to increase their blogging activities. © Social Media Examiner Copyright Prepare1; All Rights Reserved
  • 25. WHY ? www.blogger.com To share information quickly with customers, prospects and employees. To humanize your brand by allowing comments – both positive and negative. To offer quick responses to product or service issues or for crisis management. To link your company website and improve search engine optimization (SEO). Copyright Prepare1; All Rights Reserved
  • 26. • Premier video-sharing service. • Founded in 2005, sold to Google in 2006 for $1.6 B. • YouTube 2nd largest search engine. • 100 million people take a social action on YouTube (likes, shares, comments, etc.) every week. Copyright Prepare1; All Rights • 800 million unique users visit YouTube each month. Reserved
  • 27. 453 Million Copyright Prepare1; All Rights Reserved
  • 28. "Charlie Bit My Finger – Again!” Copyright Prepare1; All Rights Reserved
  • 29. WHY ? www.youtube.com To build links and take advantage of search engine optimization. To create a brand channel and “call to action”. To provide entertainment, educational or informational value via video sharing. To reduce costs by using simple camcorders and consumer equipment. Copyright Prepare1; All Rights Reserved
  • 30. YouTube Ready for $149.95 ~ in HD Copyright Prepare1; All Rights Reserved
  • 31. What happens in Vegas stays on YouTube, Twitter and Facebook… Copyright Prepare1; All Rights Reserved
  • 32.  More than 100 million  Fastest growing active users. Social Media Platform to date.  Local businesses have active pages.  Can create Circles where you categorize  Businesses on G+ are your connections. ranking higher in Google.  Free Video Conferencing up to 10 people. Copyright Prepare1; All Rights Reserved
  • 33. Copyright Prepare1; All Rights Reserved
  • 34. WHY ? https://plus.google.com/ To outreach 50 million unique visitors per day. To send (dynamic and fresh) updates to followers. To create exposure, communicate via video chat. To advertise your page with custom G+ URL. To focus on better Search Results in Google. Copyright Prepare1; All Rights Reserved
  • 35. Shhh. . . . LISTEN … Copyright Prepare1; All Rights Reserved
  • 36. Successful companies in social media act more like Dale Carnegie and less like David Ogilvy. Listening first, selling second. Copyright Prepare1; All Rights Reserved
  • 37. Ways to Use Social Media  Contests and coupons.  Job postings.  Share news and interesting articles, while asking questions. Positions you as the expert.  Report problems and resolutions.  Give tips on topics of interest: finance, go green, design, economic (avoid politics and religion)  Form common interest groups. Copyright Prepare1; All Rights Reserved
  • 38. Copyright Prepare1; All Rights Reserved
  • 39. Copyright Prepare1; All Rights Reserved
  • 40. R.O.I.R. Return on Investment in Relationships Copyright Prepare1; All Rights Reserved
  • 41. THE RULES OF ENGAGEMENT  Always be transparent and show candor.  Be ethical – see www.womma.org/ethics.  Only provide relevant information.  Address positive – and negative comments. (happy customers become evangelists).  Have a little fun – show your brand personality – leave the corporate speak behind. Copyright Prepare1; All Rights Reserved Copyright Prepare1; All Rights Reserved
  • 42. ADVANTAGES OF SOCIAL MEDIA . . . . . the REVIEW  Build relationships ~ through direct, timely customer service.  LISTEN to your customers.  Improve search engine rankings ~ send people to your web site or blog.  Establish your business as a resource.  Build your brand ~ show its personality.  Create an advantage over your competition. Copyright Prepare1; All Rights Reserved Copyright Prepare1; All Rights Reserved
  • 43. Social Media is NOT ! • It’s not a short term fix. • It won’t hide an inferior product. • It won’t fix a poor business plan. • It won’t correct bad customer service. • It will not replace all forms of marketing. Copyright Prepare1; All Rights Reserved
  • 44. . . . . KNOW WHAT YOU ARE GETTING INTO “You can’t handle the truth” . . . and it can be Copyright Prepare1; All Rights Reserved brutal and hurtful. Privacy will end. Your competitors will be watching – and you should be watching them. Copyright Prepare1; All Rights Reserved
  • 45. Thank You Copyright Prepare1; All Rights Reserved