Social Media Crye-Leike Realtors Collierville Presentation | Prepare1 | Social Media Coach

7 Tips for Realtors
to a better
Social Media Footprint

Starting Today
© Prepare1, All Rights Reserved

FACT…
88% of Small Business’s found Social Media
Marketing helped them get increased exposure.

© Prepare1; All Rights Reserved

Benefits of social media marketing

© Source: Social Media Examiner © Prepare1; All Rights Reserved

Gone is the day of one-way
marketing communication.

We no longer talk TO customers.
we engage them in conversation.

Every customer is
a reporter now.


Social Media doesn’t stop at 5
o’clock and it doesn’t stop on
Friday.


From Prospect to Evangelist


24 of 25 . . . Country’s largest
newspapers are experiencing
record circulation declines . . .
we no longer search for the
news, the news finds us.

Years to Reach 50 millions Users:

• Radio . . . . . . . . . . . . . . . . . . . 38
• Television. . . . . . . . . . . . . . . . 13
• Internet . . . . . . . . . . . . . . . . . . 4
• iPod . . . . . . . . . . . . . . . . . . . . . 3

Facebook added 100 million users
. . . . . . in 9 months !
Google+ added 100 million users
…… in 6 months ! © Prepare1; All Rights Reserved

Social Media : various activities
that integrate technology and social
interaction with the construction of
words, pictures, videos and audio.

Social Media: the tool to brand
yourself or your organization
to the masses.

“ Companies are struggling with a new trend:
people using online social technologies to discuss
products, write their own news, and find their own
deals. This groundswell is global. It’s unstoppable.
It affects every industry.”
Harvard Business Review, May 2008


Social media tools (ranking)

© Source: Social Media Examiner © Prepare1; All Rights Reserved

 More than 900 million  Average user has 130
active users friends on the site

 3.5 million local  Average user spends
businesses have 55 minutes - plus
active pages per day

 More than 90 million  Average user is a
people become fans member of 17 groups
of pages each day


. . 900 million users and growing; if Facebook
were a country, it would be the 3rd largest in
the world (Almost 3 times larger than the United States).


+
“ Best coffee on the interstate ”


• Twitter is a free service that enables members
to send and read other members' updates
known as tweets.

• Tweets are text‐based posts up to 140
characters in length . . . displayed on the
member's profile page and delivered to other
members (followers).

. . . is a cross between text
messaging, instant
messaging, and blogging.


WHY ? www.twitter.com

To establish your brand as an industry resource.

To promote offers or discounts.

To engage in real-time conversations and gain feedback.

To seek customers tweeting about good and bad
experiences with your brand.

To proactively respond to consumer questions
and problems.

 151 million users. . . . 47% of U.S. population.
 Used for job seekers, HR professionals, and
companies seeking candidates.
 Slightly more male.
 Most are college educated.. 26% have
a graduate degree.
 Generally older, and more affluent.


WHY ? www.linkedin.com

To create a (concise) branding profile.

To diversify from your industry and broaden knowledge.

To join groups . . . . over 700,000.

To manage your image . . . . and brand.

To competitively market your product or service.


Twelve million small business people
now market their business
(not themselves) on LinkedIn.


A blog is a type of website, usually
maintained by an individual with
regular entries of commentary,
descriptions of events, or other
material such as graphics or video.


Blogs

In 2011 . . . . marketers listed
blogs as one of the top area for
increased social media efforts.

Small businesses . . . . much
more likely to increase their
blogging activities.

© Social Media Examiner

WHY ? www.blogger.com

To share information quickly with
customers, prospects and employees.

To humanize your brand by allowing comments –
both positive and negative.

To offer quick responses to product or service
issues or for crisis management.

To link your company website and improve
search engine optimization (SEO).

• Premier video-sharing service.

• Founded in 2005, sold to Google in 2006 for $1.6 B.

• YouTube 2nd largest search engine.

• 100 million people take a social action on YouTube
(likes, shares, comments, etc.) every week.

• 800 million unique users visit YouTube each month.

453 Million

"Charlie Bit My Finger –
Again!”


WHY ? www.youtube.com

To build links and take advantage of search
engine optimization.

To create a brand channel and “call to action”.

To provide entertainment, educational or
informational value via video sharing.

To reduce costs by using simple camcorders
and consumer equipment.


YouTube Ready
for $149.95
~ in HD


What happens in Vegas
stays on
YouTube, Twitter and Facebook…

 More than 100 million  Fastest growing
active users. Social Media Platform
to date.
 Local businesses
have active pages.  Can create Circles
where you categorize
 Businesses on G+ are your connections.
ranking higher in
Google.  Free Video
Conferencing up to 10
people.

WHY ? https://plus.google.com/

To outreach 50 million unique visitors per day.

To send (dynamic and fresh) updates to followers.

To create exposure, communicate via video chat.

To advertise your page with custom G+ URL.

To focus on better Search Results in Google.


Shhh. . . . LISTEN …


Successful companies in social
media act more like Dale Carnegie
and less like David Ogilvy.

Listening first, selling second.

Ways to Use Social Media

 Contests and coupons.

 Job postings.

 Share news and interesting articles,
while asking questions. Positions you as the expert.

 Report problems and resolutions.

 Give tips on topics of interest: finance, go green,
design, economic (avoid politics and religion)

 Form common interest groups.

R.O.I.R.
Return on Investment in Relationships


Reduced Marketing Expenses

 Social media is not (totally)
FREE – count on six hours
of maintenance time per week.

 Quick, timely responses =
better return
(smaller companies =
fast turnaround).


THE RULES OF ENGAGEMENT

 Always be transparent and show candor.

 Be ethical – see www.womma.org/ethics.

 Only provide relevant information.

 Address positive – and negative comments.
(happy customers become evangelists).

 Have a little fun – show your brand
personality – leave the corporate speak behind.


ADVANTAGES OF SOCIAL MEDIA
. . . . . the REVIEW

 Build relationships ~ through direct, timely
customer service.

 LISTEN to your customers.

 Improve search engine rankings ~ send people to
your web site or blog.

 Establish your business as a resource.

 Build your brand ~ show its personality.

 Create an advantage over your competition.

Social Media is NOT !
• It’s not a short term fix.
• It won’t hide an inferior product.
• It won’t fix a poor business plan.
• It won’t correct bad customer service.
• It will not replace all forms of marketing.


. . . . KNOW WHAT YOU ARE GETTING INTO

“You can’t handle the truth” . . . and it can be
brutal and hurtful.

Privacy will end.

Your competitors will be watching – and you
should be watching them.

Thank You


Social Media Crye-Leike Realtors Collierville Presentation | Prepare1 | Social Media Coach

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Social Media Crye-Leike Realtors Collierville Presentation | Prepare1 | Social Media Coach