New TLDs from a Registrar Perspective

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Blacknight

Technologie Business

BLACKNIGHT Michele Neylon Founder / CEO Blacknight Contact: http://mneylon.tel @mneylon http://fb.me/mneylon http://b.log.ie

BLACKNIGHT Overview Reality Technical Finance Marketing

BLACKNIGHT How many existing domain extensions? 17 gTLDs 250+ ccTLDs How many registrars carry ALL of them? Very very small number

BLACKNIGHT How many new TLDs? Estimates vary from 250 > 1k+ Paradigm shift Registries need registrars Registrars don’t need registries

BLACKNIGHT Sales / Marketing Sales channel(s) 900+ accredited registrars (approx 250 companies) Existing TLDs Existing ccTLDs

BLACKNIGHT Registrar Integration / Rampup ICANN contract Contract with EACH registry Tech + non-tech info (replication) OTE stuff (usually testing rubbish) Non-editable PDFs

BLACKNIGHT KISS Technical stuff EPP – don’t tweak it!! Marketing stuff – simple = better Policy – simple = saner

BLACKNIGHT Financials Payment methods Deposits Some math - €500 x 500 = ¼ million – numbers get big quick Bundling? Afilias, CoCCA, Verisign do

BLACKNIGHT How do you market your TLD? No simple answer Your TLD is not special Registrars don’t need you You need registrars

BLACKNIGHT Questions? Complaints? Insults? Photo credits: http://www.flickr.com/photos/forbairt/

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New TLDs from a Registrar Perspective

1. BLACKNIGHT New TLDs – Registrar Perspective Domain Registrar – Hosting Provider

2. BLACKNIGHT Michele Neylon Founder / CEO Blacknight Contact: http://mneylon.tel @mneylon http://fb.me/mneylon http://b.log.ie

3. BLACKNIGHT Overview Reality Technical Finance Marketing

4. BLACKNIGHT

5. BLACKNIGHT How many existing domain extensions? 17 gTLDs 250+ ccTLDs How many registrars carry ALL of them? Very very small number

6. BLACKNIGHT How many new TLDs? Estimates vary from 250 > 1k+ Paradigm shift Registries need registrars Registrars don’t need registries

7. BLACKNIGHT Sales / Marketing Sales channel(s) 900+ accredited registrars (approx 250 companies) Existing TLDs Existing ccTLDs

8. BLACKNIGHT

9. BLACKNIGHT

10. BLACKNIGHT Registrar Integration / Rampup ICANN contract Contract with EACH registry Tech + non-tech info (replication) OTE stuff (usually testing rubbish) Non-editable PDFs

11. BLACKNIGHT

12. BLACKNIGHT KISS Technical stuff EPP – don’t tweak it!! Marketing stuff – simple = better Policy – simple = saner

13. BLACKNIGHT

14. BLACKNIGHT Financials Payment methods Deposits Some math - €500 x 500 = ¼ million – numbers get big quick Bundling? Afilias, CoCCA, Verisign do

15. BLACKNIGHT

16. BLACKNIGHT How do you market your TLD? No simple answer Your TLD is not special Registrars don’t need you You need registrars

17. BLACKNIGHT

18. BLACKNIGHT

19. BLACKNIGHT

20. BLACKNIGHT

21. BLACKNIGHT

22. BLACKNIGHT Questions? Complaints? Insults? Photo credits: http://www.flickr.com/photos/forbairt/