Although author/columnist Malcolm Gladwell discredits social media for facilitating the revolutions we are currently seeing around the world, we disagree. Come find out how the future of social media is being played out across our nonprofit landscape. Learn from advanced case studies and groundbreaking research, and take a glimpse into where fundraising in social media is heading in the future.

2. the overall market
• $15B was donated online to charity in 2009.
• this figure is growing 30-40% annually
• projected: $35 Billion market by 2015

3. the state of the union 2009
•
Online giving grew 14 percent despite a difficult economy. Overall, 69% of organizations
raised more in 2009 than 2008, while 31% saw declines in their online fundraising.
•
An increase in gifts drove fundraising gains. Of those that grew fundraising in 2009, 92% saw
an increase in the number of gifts in 2009 compared with just 43% percent of organizations
seeing an increase in their average gift amount.
•
Donors were still giving, but giving smaller amounts. 61% of all organizations saw their
average gift drop in 2009.
•
Regardless of mission, online fundraising continued to grow. The only exception was
Disaster & International Relief organizations, for which 2008 was a year with more significant
disasters than 2009.
•
Small organizations grew fastest. Organizations with fewer than 10,000 email addresses on
file, grew online revenue by 26%, and gifts by 32%.
•
Email files continued to grow strongly. The total avg email file grew 27% in 2009 to 39,100
constituents.

5. HOW DOES EOY LOOK?

6. UP UP AND AWAY

8. DO RECURRING GIFTS
HAPPEN ONLINE?

9. Quis custodiet
ipsos custodes?

14. HOW DOES SOCIAL FIT IN?

16. TIME TO WAKE UP

17. meet “Jim X” & “Jen Y”
heavy users of social
media & text-based tech
highly motivated to give
Jim Jen no established, habitual
Average Gen Y gives $341 annually means for donating
Average Gen X gives $796 annually
rely on peer 2 peer
(Compare with boomers: $901 and matures
$1066)
recommendations

18. the problem
• The old ways of donating to
charity aren’t optimized for Jim
and Jen
• Nonprofits need help reaching
this growing community
• “Slacktivists” are passionate
but their passion isn’t matched
by donations

19. DONATION FORMS: THE GOOD THE BAD AND THE UGLY

20. DONATION FORMS: THE GOOD THE BAD AND THE UGLY

21. DONATION FORMS: THE GOOD THE BAD AND THE UGLY

22. DONATION FORMS: THE GOOD THE BAD AND THE UGLY

23. DONATION FORMS: THE GOOD THE BAD AND THE UGLY

24. DONATION FORMS: THE GOOD THE BAD AND THE UGLY

25. MOVING BEYOND
DONATION FORMS

28. CAUSES PROJECTS

29. who else?
• mGive (mobile giving)
• Crowdrise, RT2Give
• Jumo
• Payment Processors

30. MOBILE PHONE GIVING

31. social + people + fundraising

33. Geo Location - Does X mark the Spot?
* Have a sponsor donate $1 every time someone checks into their venue and shows it to
the manager/cashier/etc.
* If you’re coordinating an event, give attendees an opportunity to earn a swarm badge for
being there with more than 50 people, or a super swarm badge for being there with more
than 250 people. These badges are often hard to acquire and are considered a bonus.
* Add a contest such as a random lottery drawing of everyone who checks-in or a prize for
the person with the best "shout-out" when they check-in.
* Don’t expect Foursquare to make a special badge for your nonprofit. Stick with check-
ins, mayor ships, and connections to offline opportunities.

34. SELECT A QUEST
1. You work for an organization that provides assistance to parents who have been laid off
in the current recession. They are building a new building to hold more classes. How
would you use Social Media to fundraise in a capitol campaign?
2. Your organization provides kids the opportunity to learn to play music after school as
an alternative to gangs. Design a social media campaign that reaches out to this audience
with the express purpose of making them aware of your program.
3. You have been tasked with raising $3,000 so that your organization can purchase a
new computer system. Create a campaign that does this through social media from an
audience of adults.
4. You work for an organization that helps young women in rural India get an education by
providing scholarships. Design a fundraising campaign that raises $2,000 from college
students to fund one young woman's education.
5. A blogger has written a nasty article about your organization's executive director. The
story begins to spread throughout social media. What do you do?
6. Your nonprofit organization is hosting a 5K run. Design a social media effort that gets
the word out and produces a record number of registrations for the event.

36. Social Gaming and Rewards
Social Games
And Rewards
Whatever Denis

37. Donating With
Ease
http://www.flickr.com/photos/hyfen/4430994184/

38. The Rise of the
Individual
Fundraiser
Look at me – I have a mustache!

39. Socially Conscious
Partnerships
http://www.flickr.com/photos/gtarded/2883383841/

40. Adaptive to New
Donor Attitudes

43. Q&A
David J. Neff
Author and Digital Strategy Consultant for Hire
@daveiam
512-789-5672
david@thefutureofnonprofits.com
thefutureofnonprofits.com
501derful.org