From recruiting supporters to recognizing their contribution to your cause, fundraising expert Andy Welkley shares tips that will help your nonprofit unlock the true potential of crowd fundraising.

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THE CROWDFUND-A-MENTALS
UNLOCK THE TRUE POTENTIAL FOR
YOUR NON-PROFIT
Andy Welkley
Sr. Product Marketing Manager
Blackbaud

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FIRST, SOME CROWDFUNDING STATISTICS
2013
$6.1 Billion
2014
$16.1 Billion (proj)
$1.94 Billion Donation Based
2015
$34.4 Billion
$2.85 Billion Donation Based
Source: 2015 Massolution
Crowdfunding Industry Report

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What is in a name? That which we
call a rose by any other name
would smell as sweet.

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Source: GoGetFunding
http://visual.ly/crowdfunding-success-statistics
PS: Non-ProfitshaveALWAYSbeen
CROWDFUNDERS!

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$102,934 USD
Raised of $150,000 Goal
68% 97 days left
This campaign started on
Sept 12 and will close on June
1, 1885 (11:59pm PT)
CONTRIBUTE NOW

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Non-profit as
Crowdfunder
Supporter as
Crowdfunder

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Messaging Matters
What have we learned?

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Urgency –
Timelines & Deadlines

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Anyone can do it!

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Anyone can do it = Supporter as Fundraiser

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Crowdfundraising
Peer 2 Peer

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P2P EVENTS VS. THE STARBUCKS EFFECT
5k Today!

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Fundraisers
Donors
Non-Profit
RELATIONSHIPS & RESPONSIBILITIES

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The institution effectively ‘deputizes’ a
group of Assistant (Amateur) Fundraisers

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COMMUNICATE
COACH
MOTIVATE

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 Website
 Registration Process
 Fundraising Tools / Donations
ONLINE EXPERIENCE

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DEFINED OPPORTUNITIES TO FUNDRAISE

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DRIVE ACTION
Online
Confirmation
Log-in to
Fundraising
Center
Update
Webpage
Send Emails

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Timing
Activity

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THANK YOU FOR REGISTERING
Highlights:
• Thank you
• Getting started
• Progress update section
• Fundraising Tip
• Login call to action
• My Fundraising statistics

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COACHING
Highlights:
• Sent 48 hours after
registration
• Encourages fundraising
• Mission blurb
• Progress update section
• Fundraising Tip
• Login call to action
• My Fundraising statistics

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HITTING 50% OF GOAL
Highlights:
• Sent to fundraiser after
50% of goal reached
• Encourages additional
fundraising
• Fundraising Tip
• Login call to action
• My Fundraising statistics

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BADGES

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• Promote program in welcome series email campaign -
encourage donors to do more.
• An opportunity to engage board members and
major donors and to tap into their personal networks.
• Advocates and Volunteers make great DIY
fundraisers
RECRUIT YOUR FUNDRAISERS

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• Recognize your crowdfundraisers in the same manner you recognize
your other volunteers and donors.
RECOGNIZE YOUR CROWD FUNDRAISERS

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It is more about their NETWORK,
than their NETWORTH!

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