As banking has become a commodity, learn how providing your internet prospects and customers with innovative services will help attract, service, and retain your customer base. Powered by the Magnolia framework, see how to position your institution to provide the experience that will keep customers on your site - and off of your competition's.

1. Creating Competitive Advantage Via Your Bank Storefront Brian Warrick, Director of Product Solutions

2. Storefront?

4. Increased complexity in operational efficiency, security & risk management

5. Evolving regulatory environment

6. Products are commoditized

7. Tighter expense & cost controls

9. 89 Banks failed in 2009 (so far…)

10. Increased M&A activity

11. Analysts predict 50% decrease in # of US Banks over coming years (American Banker Analyst Roundtable, 2Q2009)

12. Increased pressure on IT personnel

13. Financial Insights forecasting first-ever negative growth in IT spending in 2009

14. Small to Mid-size Bank IT staffs consumed with application/infrastructure maintenance

15. Customer Attrition increasing

17. 51% of internet enabled US households do some banking online

18. Only 10% of households currently perform banking transactions

19. Mobile Banking to see huge growth

20. 50 Million users by 2013 (Tower Group)

21. Switching banks is more common

23. 37% Retention yield for engaged customers

24. “Extremely Satisfied” website users are 7X more likely to be engaged with their bank

25. 15X for ‘Extremely Satisfied” mobile banking users

26. Firms that minimize turnover will grow 30% faster (Tower Group)

28. Personalized, Effective, Efficient

29. Easy, Multi-channel Access

30. Web, eMail, Chat, Phone, Branch

31. Simplicity

32. Intuitive, Informative, No Jargon

33. Promote Trust and Confidence

36. Branch locations, Product list, FAQs

37. Expanded Informational

38. Rates, Calculators, Contact Forms

39. Simple Transactional

40. Balances, Transfers, Payments, Loan Applications

41. Enhanced Transactional

42. Account Origination & Funding, Real-time Loan Decisioning

43. Virtual Financial Center

44. Personalized Financial Management, Guidance, Securities & Insurance, Chat

47. Up to 60% of visitors browse and leave

48. Primary source for Product and Service information

49. Personalization begins here with Customization

50. Content should be relevant and current

51. Interactive tools and features to aide decision making

54. Extensibility and Reusability

55. Reduced Expenses

56. Freedom from the development cycle

57. IT Resources unleashed

59. Case Study Post-CMS 29% ROI

61. Content shared across platforms

62. Increased Business User Satisfaction

63. $50 Million Deposits Realized

64. ~$100K Annual Savings

65. 5% Reduction in Phone calls /eMails$90,000 operational expense savings

66. Powered by Magnolia

68. Scalable and performant

69. Reusable – content shared across channels

70. Feature Rich