The document discusses strategies for creating multilingual websites using Magnolia CMS. It describes Magnolia's multilanguage CMS which allows managing multilingual sites with a single site structure. It also covers approaches like using a single content tree with translations as properties, separate site trees that share templates, and a mixed approach combining the two. The document demonstrates Magnolia's capabilities through examples like Atlassian.com's multilingual implementation and workflow.

1. Multilingual Websites,
Microsites and Landing
Pages
Will Paoli, Atlassian & Samuel Schmitt, Magnolia 07.03.2013 at Miami Amplify
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2. In the USA, about 25
millions are not native
English speakers
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3. The market is global
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4. Do you need a multilingual
website?
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5. Multilanguage &
Multilingual CMS
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6. With Magnolia's multilanguage CMS
Manage multilanguage and multiregional sites in a single
Magnolia instance
Define one single site structure across all languages
You only need a single site hierarchy
Each translation is stored as a property under the same
node
The correct language is automatically served
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7. How One Single Tree
approach works
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8. www.mywebsite.com/main.html
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9. www.mywebsite.com/fr/main.html
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10. The system creates subtitle and text properties for each language.
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11. Easy to configure
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12. Define in your site definition the locales available
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13. Selecting a language from the dropdown defines the content entry
language for paragraphs and properties on the page.
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14. Dialogs reflect the choice by displaying an identifier (en, fr, de...) next to
field labels.
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15. Multilanguage with Magnolia CMS
Simple to create a website for many countries without
duplicating pages
Simple for authors to edit pages in all languages
• Export / Import translation
• Custom workflow
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16. Multilanguage & Multisite
CMS
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17. Multisite with Magnolia CMS
Separate website trees, one for each language
Share templates
Share themes
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18. with Magnolia Modules Architecture you can decouple the templates from
the content
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19. Multisite with Magnolia CMS
Easily create multiple sites
Reuse templates and themes
Share features
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20. One Tree vs Multiple Trees
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21. One Tree Multiple Trees
Less pages to manage More pages to manage
No language specific content Language specific content
No duplicated content Duplicated content
System serving correct language Custom logic
No language specific URL Language specific URL
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22. Less and less sites have separate trees or all
content translated. More and more are using a
mixed approach!
Jan Haderka / Magnolia Philosopher,
2013.
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23. Mixed Tree Approach
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24. Mixed Tree Approach
Mix of trees where
• one tree is multilingual
• all others are monolingual
Multilingual tree for the main international sections
For each region or language create a monolingual tree
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25. How does the Mixed Tree
Approach work?
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26. It takes advantage of both
approaches
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27. Main tree
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28. Main is configured for 3 languages. It follows the One Single Tree
approach.
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29. And the other pages?
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30. Microsites and Landing
pages
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31. Microsite
Is an individual page or a set of pages
Has its own domain or subdomain
Adds a specialized group of information
• Language specific content
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32. US Micro site has its own configuration, own domain and share templates
and theme with the main site.
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33. Landing page
Is a single web page
In the context of multilanguage website
• has it’s own domain finishing in .fr, .de, etc.
• is where a visitor lands when he comes from a search
engine
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34. www.mysite.fr redirects to site /fr
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35. Bridge between main site and the others
Navigation must be seamless
• Jump from one site to the other and stay in your favorite
language
Use Magnolia standard features
• Site definition, domain mapping
• Virtual URI mapping
Extend Magnolia
• Create custom areas or components
• Filter chain
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36. Stop with the theory!
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37. Is it really possible to
implement a successful
Multilanguage website?
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38. ¡SÍ, Claro!
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39. Agenda
Demo of atlassian.com
Our first approach to translation
The translation workflow we use
Examples of the single tree approach and where we stray
from it
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40. Bienvenido a atlassian.com
Spanish Japanese
German
French
English
49
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41. Quick Demo of WAC
(Www.Atlassian.Com)
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42. How we got here
Website Redesign, and Implementation of Magnolia CMS
We decided we wanted to launch with Spanish, German and
Japanese translations as well
Instead of trying to translate the entire site, we started out
by concentrating on translating the most critical
paths.
Our initial effort was done by exporting strings and sending
them to a translation service
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43. How we got here
Export strings to Spreadsheet
Send off to professional translation service
Importing them back into magnolia
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44. Good Start but...
This got us started, but we wanted it to be better
As soon as content is translated it changes
Direct translations done by a 3rd party company were for the
most part good quality... as far as we knew.
Good to make sure you are communicating your ideas and
not just your words
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45. Welcome “Atlassian Ambassadors”
Sven Peters, Germany David Bonilla, Spain Sean Osawa, Japan
Ambassadors are Atlassians that work in specific global
regions to help us market our products in their countries
They also help us handle translations for the site, which is
extremely valuable!
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46. Ambassador Translation Workflow
New version release of JIRA
In the past, we just IM’d or emailed Sven,
David and Sean whenever something
needed translation
We implemented a notification feature
into our content publishing workflow
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47. Demo of Notification Setup
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48. One Tree Approach vs Multipage
Russian
Japanese
Chinese
German
Spanish French
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49. One Tree Approach vs Multipage
Generally we use a one tree
approach
Occasionally makes sense to have a
completely different page if you
need Localization as opposed to just
language translation
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50. Examples of a mixed approach
Japanese Payment Info
Japanese Press site
Landing Pages
Experts Search results
How to Pay Section
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51. Demo of Japanese Payment Info
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52. Demo of Japanese Press site
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53. Demo of Landing Page concept
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54. Demo of Experts Search results
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55. Demo of How to Pay Section
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56. Moving forward
Soon we will be adding several new languages and
translating our order form which currently is only in english
We are always looking for ways to improve the speed and
accuracy of our translations
A promising company called Gengo which pays translators
around the world to do translations and even has a
Developer API which we hope to integrate into Magnolia
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57. Gracias
¿Tiene Preguntas?
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58. Thanks!
William Paoli
wpaoli@atlassian.com
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