Social Media Magnet’s PCI compliant WiFi Hot Spot instantly connects you with your customers on Facebook, Twitter, LinkedIn, Google+ or any other social media platform. Social Media Magnet gathers demographic information about your customers which is available real time via our analytics and reporting interface. The Social Media magnet is a communications and marketing tool. The Social Media Magnet turns your wifi hot spot into a revenue increasing tool all while offering your customers a free amenity.

3. Social Media WiFi Hot Spot

4. Social Media Magnet’s PCI compliant
WiFi Hot Spot instantly connects you
with your customers on Facebook,
Twitter, LinkedIn or Google+ using
your existing internet connection.
What is it?

5. What does it do?
Data Collection Tool
• Grow Fans, Likes and Followers for your social media pages
• Detailed, user-level demographic and contact info including email
• Review and export usage data to measure ROI
Communications & Marketing Tool
• Instantly connect with your customers via any social media platform
• Promote your brand, a special offer or anything relevant to your
customers (including paid partner advertising)
• Ongoing communication with your customers
• Expand your reach – For every one Fan or Follower you have on
Facebook or Twitter you reach approximately 245 additional people
Consumer Friendly
• Customers easily connect to free WiFi with their social media account;
no additional user names or passwords needed.

6. How does it work?
1. Customer connects to WiFi.
2. Customer’s
demographic data
sent to your custom
database.
4. Real-time reporting
downloadable to other
applications.
3. Use landing page to promote specials,
mobile apps, email or SMS applications.
Ongoing
communications
with customer via
social media and
email

7. Splash Page Technology
• Custom splash page may be delivered based upon consumer demographics
• Gender
• Age
• Hometown
• Splash Page Scheduler
• Day
• Time
• Physical location
• Contest or E Club Entry
• SMS (Text message) programs
• Loyalty club registration
• Entry fields pre-populated with demographic data collected

8. Why are social media and WiFi important?
• The average value of one Facebook Like is $136.381 per
year.
• Facebook Fans spend $71.84 more per year on brands they
Like vs. non-fan customers1
• The average person on a social site has over 245 friends2
• Consumers overwhelmingly pay attention to and trust what their
Friends & Followers say3
• Consumers spend nearly four hours per day using their mobile
devices away from home4
• WiFi is the predominant access technology for mobile devices4
• 70% of Smartphones use WiFi Hot Spots over three hours each
day4
• Most consumers prefer to connect via WiFi for two reasons:
1. Connection Speed
2. Conserve Data Plan Usage4
1. Understanding Facebook Fan Value: A Study of Key ROI Indicators and Values for Leading Brand Marketers, Syncapse, June 2010.
2. Your Facebook Friends have more Friends than You. Washington Post, Tsukayama Haley, February 2012.
3. Global Trust in Advertising and Brand Messages. Nielsen Trust Survey, The Nielsen Company, April 2012.
4. What Do Consumers Want from WiFi? Cisco (BSG Consumer Research). Taylor Young Noronha, May 2012.

9. A fewof
Our Clients

10. Making the Needle Move!
Sales Are Up an Average of 9.51%
Since Adding the Social Media Magnet

11. Let us take you from here to……………….....HERE

12. 1.“Where One Customer Becomes a Thousand”
Case Study
Objectives
• Utilize the Social Media Magnet to create a social media presence & Facebook Likes
• Create an opt-in database for Facebook and email marketing campaigns
• Develop a Facebook page and implement new social media marketing initiatives
• Measure the time spent and frequency of visits by consumers in each location.
Overview
Bo Benton, Inc. is a 7 unit Franchisee in Horry County, SC. They had no social media
presence when the project was initiated. We built a Facebook page from the ground up and
officially launched on June 1, 2013. Prior to the launch we installed Social Media Magnet
WiFi routers in their 6 dine-in restaurants (the 7th location is “drive thru only”). Bo Benton had
previously offered WiFi in their restaurants but had no measurable results from the
implementation.
Measurable Results
• Obtained 3,600+ new, direct Facebook Likes from June 1 -
January 30, 2014
• Increased Facebook “Friends of Fans” by 1,124,043
• Average Reach of 3,472 people per post
• Value of Investment: $490,968 (Value of $136.38 Per FB Like1)
1. Understanding Facebook Fan Value: A Study of Key ROI Indicators and Values for Leading Brand Marketers, Syncapse, June 2010.
“Thanks again for everything you
have done, I am more than happy
to be a living and walking
testimony for you and your
company!! Loving the excitement
and Facebook posts! Amazing!!!”
Mark Kiskunas, Partner
Bo Benton, Inc.

13. Benefits

14. Benefits
• Grow Fans, Likes and Followers FAST
• Collect demographic and contact information, including email, to increase
engagement
• Review & export usage data to measure free WiFi ROI
• Increase marketing program conversion
• Custom splash pages to promote specials and offers
• Leverage current campaigns in new digital mobile channels
• Promote loyalty programs
• Increase conversations and community
• Drive traffic to key web pages (blogs, etc.)
• Subsequent visits result in a Facebook check-in or Tweet
• Ease of Use
• Simple plug & play technology uses existing internet connection
• Consumers do not have to remember another user name and password

15. More Benefits…….
• Real-time reporting
• Consumer demographic and usage data is available to upload to other
applications.
• Message more effectively so that your fans will engage with you on
social media. Fans share your posts with their friends.
• Free Advertising
• Stay on the Newsfeed
• Collect direct contact information for your email marketing efforts
without the hassle of manual input.
• Measure the impact that free WiFi is having on your social media
marketing initiatives.

16. Sample Data

17. 2410
464
2355
2187 9359
5146
997
2187
442
Customer
Bo Benton
Users
5061
Logins
15502
New Users
4984

18. Let’s find YOUR edge
in today’s competitive landscape . . . .
Thank you.
Social Media Magnet Sales Team
800.701.1095 ext 114