Social Media 2020: How to future-proof your business and increase your ROI–An @Midwest Presentation

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by Chris Glass Terrostar Technology Solutions’ social media and Internet marketing guru, Chris Glass, discusses some of the more advanced approaches to social media. This information-packed presentation gives you a look into the past, present, and future of social media and illustrates how social media marketing and search engine marketing can help your business while paying for itself. This sessions goes in depth to some of the more advanced aspects of social media and how you can use the tools to easily increase your ROI. We’ll talk about everything from incorporating a website into your Facebook page to custom group bases in Linkedin. At the end of this information-packed hour you should have all the tools necessary to drive your business into the social future. Chris is a College of Business graduate at Western Illinois University. Since graduating, Chris has embedded himself in the social media community interacting with some of the biggest social outlets alive. With more than 12,000 followers on Twitter, numerous groups in LinkedIn, and a large blog following, Chris has built his personal brand and has become a leader across the world in social media. In his day job Chris works with a team of nerds at Terrostar Technology Solutions. Chris consults with clients in growing their brand and developing a strong internet marketing footprint from Web design to social media. Discover more about the @Midwest Social Media Conference at atMidwest.com

Technologie Business

SOCIAL MEDIA 2020:
How to future proof your business
and increase your ROI
Chris Glass
@terrostarchris

WHY WOULD I LISTEN TO YOU? My Qualifications

• VP, Business Development @ Terrostar Interactive
Media
• Writer for Socialnomics.com
• Blogger
• Tweeter @terrostarchris
• I used Myspace in high school!
WHY WOULD I LISTEN TO YOU? My Qualifications

WHAT UP ZUCK? | Facebook For Business
• September 2006- Facebook was available to anyone
• Early 2010- Users could “like” pages to receive updates
• December 2011- Timeline launched
• January 2012- Incorporated ads into newsfeed
• May 2012- Promoted post advertising
• January 2013- Graph Search launched
• April 2013- Facebook starts testing targeted ads
• May 2013- Video ads announced for July 2013

WHAT UP ZUCK? | Facebook For Business
What is Edge
Rank?

WHAT UP ZUCK? | Facebook For Business
Affinity – Engagement you have between your page and your fans. The
more frequent they engage with you and your posts, the higher your
affinity.
Weight – How much you users engage with your specific posts. Not to
be confused with frequency, this is how many likes, comments, etc..
Time Decay – Eventually the relevance of your post decreases causing
it to decay and move down in the news feed.
What does this all
mean?

WHAT UP ZUCK? | Facebook For Business
So how do I increase my ROI?
• Engaging, frequent, & relevant posts
• Promote your posts periodically (don’t go overboard)
• Interact with users that comment to increase weight
• Vary your post type (i.e. photos, video, external links, etc..)
• Smart acquisition campaigns
• Watch your time!

WHAT UP ZUCK? | Facebook For Business
The Future

THAT’S SO I CAN STALK KIM KARDASHIAN! | Twitter

THAT’S FOR STALKING KIM KARDASHIAN! | Twitter
The Who, What, & When of Twitter ROI
• Who should I be following?
• What should I be tweeting?
• When should I be tweeting?

THAT’S FOR STALKING KIM KARDASHIAN! | Twitter

THAT’S FOR STALKING KIM KARDASHIAN! | Twitter
The Future Twitter

THE FUTURE OF SOCIAL BUSINESS? | Linkedin

THE FUTURE OF SOCIAL BUSINESS? | Linkedin
So What’s Next?

The Mecca of Social Women| Pinterest
Pinterest For
Business?

JAKE & AMIR GET SERIOUS | YouTube
YouTube…The Video Version of Google
• YouTube Branded Pages
• Changes to YouTube right now
• YouTube & SEO
• An unpredictable future

Questions?
Thank You! | Follow me @terrostarchris

Thank You! | Follow me @terrostarchris
Thank You!
@Terrostarchris

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Social Media 2020: How to future-proof your business and increase your ROI–An @Midwest Presentation

1. SOCIAL MEDIA 2020: How to future proof your business and increase your ROI Chris Glass @terrostarchris

2. WHY WOULD I LISTEN TO YOU? My Qualifications

3. • VP, Business Development @ Terrostar Interactive Media • Writer for Socialnomics.com • Blogger • Tweeter @terrostarchris • I used Myspace in high school! WHY WOULD I LISTEN TO YOU? My Qualifications

4. What social media sites are you using?

6. WHAT UP ZUCK? | Facebook For Business • September 2006- Facebook was available to anyone • Early 2010- Users could “like” pages to receive updates • December 2011- Timeline launched • January 2012- Incorporated ads into newsfeed • May 2012- Promoted post advertising • January 2013- Graph Search launched • April 2013- Facebook starts testing targeted ads • May 2013- Video ads announced for July 2013

7. WHAT UP ZUCK? | Facebook For Business What is Edge Rank?

8. WHAT UP ZUCK? | Facebook For Business Affinity – Engagement you have between your page and your fans. The more frequent they engage with you and your posts, the higher your affinity. Weight – How much you users engage with your specific posts. Not to be confused with frequency, this is how many likes, comments, etc.. Time Decay – Eventually the relevance of your post decreases causing it to decay and move down in the news feed. What does this all mean?

9. WHAT UP ZUCK? | Facebook For Business So how do I increase my ROI? • Engaging, frequent, & relevant posts • Promote your posts periodically (don’t go overboard) • Interact with users that comment to increase weight • Vary your post type (i.e. photos, video, external links, etc..) • Smart acquisition campaigns • Watch your time!

10. WHAT UP ZUCK? | Facebook For Business

11. WHAT UP ZUCK? | Facebook For Business The Future

12. THAT’S SO I CAN STALK KIM KARDASHIAN! | Twitter

13. THAT’S FOR STALKING KIM KARDASHIAN! | Twitter The Who, What, & When of Twitter ROI • Who should I be following? • What should I be tweeting? • When should I be tweeting?

14. THAT’S FOR STALKING KIM KARDASHIAN! | Twitter

15. THAT’S FOR STALKING KIM KARDASHIAN! | Twitter The Future Twitter

16. THE FUTURE OF SOCIAL BUSINESS? | Linkedin

17. THE FUTURE OF SOCIAL BUSINESS? | Linkedin The Highest ROI In Social • The power of Linkedin business pages • Creating groups to benefit your brand • Linkedin Sales Navigator • Build your personal brand • Facilitate and ask to make connections

18. THE FUTURE OF SOCIAL BUSINESS? | Linkedin Linkedin Sales Navigator • In Mail • Open Link • Premium Designation • Lead Builder • Profile Views • Lead organizer

19. THE FUTURE OF SOCIAL BUSINESS? | Linkedin So What’s Next?

20. The Mecca of Social Women| Pinterest Pinterest For Business?

21. CONTROLLING SEARCH & SOCIAL | Google

22. The Power of the + • Google+ business pages • SEO benefits • Using Google + to move your brand forward • Website bonuses CONTROLLING SEARCH & SOCIAL | Google

23. JAKE & AMIR GET SERIOUS | YouTube YouTube…The Video Version of Google • YouTube Branded Pages • Changes to YouTube right now • YouTube & SEO • An unpredictable future

24. Questions? Thank You! | Follow me @terrostarchris

25. Thank You! | Follow me @terrostarchris Thank You! @Terrostarchris

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