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A. What is competition?
B. Analyze competitors
C. Four Roles Firms Play in a Market
D. Market Challenger Strategies
E. Market Follower Strategies
F. Market Nichers Strategies
Outline
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A. Competition
The rivalry among sellers
trying to achieve the same
goal of gaining profit, market
share and sales volume
through the use of marketing
mix such as price, product,
promotion and distribution etc.
versus
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C. Firms can be classified
by their roles in the target
market
1. Market Leader
2. Market Challenger
3. Market Follower
4. Market Nichers
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1. Know what the girl
likes
A. Flowers
B. Chocolates
Flowers or Chocolate =
Analyze Competitors
To know what competitors offer compared to your product
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2. Type of Transportation
during Dates…
A. SUV = = Market Leader
B. CAR = = Market Challenger
C. MOTORCYCLE = Market Follower
D. LIMOUSINE = = Market Nicher
Firms Classified by their roles in their Target Market
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3. Type of Date the girl
likes…
A. Fine Dining Date = Top Quality
Products
B. Movie Date = Discounts
Dates illustrate the strategy firms would like to partake
Types of Date = Market Strategies