Social Media has transformed the way we communicate with consumers. In the process social networks have amassed a large amount of data available to us as marketers. When used correctly this data opens the door to be smarter marketers. Customized messaging, retargeting, conversion tracking are all at our fingertips.
Ditch the bullhorn and focus on presenting your message at the right time in front of the right person with Paid Social.
2. EXAMPLE
Furniture store with 22 locations in Chicago area and Indiana
Use paid social to introduce new financing option
742,000 Emails Uploaded to Facebook
334,800 Emails Matched to Facebook Users
Broadcast TV
Paid Search (PPC & Display)
Pre-Roll Video
Retargeting
Landing Page
Create awareness
Generate leads
Drive store traffic
Measure sales
3. SIT DOWN WITH KEY PEOPLE
TRADITIONAL
BROADCAST
RADIO
DISPLAY
GOOGLE ADWORDS
4. Conversion
Ad served
Visits landing page
Gives up email address
Welcome email sent with coupon
Not retargeted
No Conversion
Ad served
Visits landing page
No email given = no coupon
Retargeted
PLAN THE CUSTOMERS PATH
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5. FIND A PLATFORM
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6. WHERE
Photo by EricMagnuson - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/60262015@N00 Created with Haiku Deck
7. LEADPAGES.NET
Photo by EricMagnuson - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/60262015@N00 Created with Haiku Deck
9. SEGMENT AUDIENCE INTO GROUPS
Photo by Y. Duarte - Creative Commons Attribution License https://www.flickr.com/photos/25220129@N04 Created with Haiku Deck
10. MAKE USE OF IMAGES
Photo by Y. Duarte - Creative Commons Attribution License https://www.flickr.com/photos/25220129@N04 Created with Haiku Deck
11. CALL TO ACTION
Photo by Y. Duarte - Creative Commons Attribution License https://www.flickr.com/photos/25220129@N04 Created with Haiku Deck
13. TAG URLS
GOOGLE THIS:
Google URL Builder
me.com/?utm_source=facebook&utm_medium=newsfeed&utm_content=video
MEASURE SUCCESS
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18. ADS.LINKEDIN.COM
SPONSORED UPDATES
PROFESSIONAL AUDIENCE
B2B TARGETING
JOB TITLE AND FUNCTION
INDUSTRY AND COMPANY SIZE
GROUPS
IDENTIFY PEOPLE TO TARGET ON FB
26. WHAT SEGMENTING LOOKS LIKE
Photo by Y. Duarte - Creative Commons Attribution License https://www.flickr.com/photos/25220129@N04 Created with Haiku Deck
29. Photo by lintmachine - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/7900943@N06 Created with Haiku Deck
30. BILLY STRAWTER JR
SOCIAL COOP MEDIA
@BJSTRAWTER
SocialCoopMedia.com
Creative Commons Attribution
Art Facebook image by mkhmarketing https://flic.kr/p/dUnPaB
Twitter sand art by Rosaura Ochoa https://flic.kr/p/717UrA
Pinterest cake by Roxanne Ready https://flic.kr/p/bLrcLr
Foursquare by foursquare HQ https://flic.kr/p/9k1ntn
Meeting by Simon Blakley https://flic.kr/p/5xYmfu
Google Analytics by Gustavo Paes https://flic.kr/p/7wU4p9