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Present
Differently
Why it matters?
If you dare to climb the career
ladder, presentation skills will matter…
“Presentation is the
killer skill we take into
    the ‘real’ world.
  Its an almost unfair
      advantage.”
But also suppose you have an idea…
…and you want to share and
   spread it like wildfire
New strategies for growth

• Outpace competition in 2009 is the key requirement
• Market share decreasing after 2 years of stable growth followed
  by new regulations
• New market entrance expected in the near future, no
  information currently available
• Market research shows that there is a disconnection between
  potential and current users
• Targeting has shown that the potential users belong to the group
  between 30-40, are highly educated and follow the trends
• It is important to stress out the differences between applying
  these settings to newly acquired customers vs old ones

4th April                    New strategies                          7
Unless you are determined to induce
(a slow) Death by Power Point
How to get your
audience enthusiastic?
…this guy knows
  how to do it
Bottom line: If your idea is worth
spreading, presentation matters.
Good          vs.          Bad




 How about listing bad vs. good
  presentation characteristics?
Preparation – go analog!


Design – simple and visual


   Delivery – connect!
“Failing to plan is planning to fail”




           …as simple as that!
How should I prepare?
Prepare Differently!
Rule #1 – slow-down to speed-up
Why is it I get my
best ideas in the
morning while I'm
   shaving?
Go analog




…yes, with pen and paper
Go analog means…don’t go digital!
Close the damn computer!
Go analog!
If you don’t like pen and paper and you
   feel more creative, try whiteboard!
Or a storyline…
…like Walt Disney used to do…
1st key ingredient of
successful presentation is
        knowing….




   What is my
   key point?
…and



  Why it matters to
   my audience?
Key point then grows…




                    Preparation – go analog
  Present           Design – simple and visual
Differently!        Delivery – connect
How many times should
you try it before you go
           live?




Repeat!
Repeat!
Repeat!
Rule of a thumb…




1min = 1 hour
Preparation – go analog!


Design – simple and visual


   Delivery – connect!
Design Differently!
Heard about this rule?
        WRONG!!!!




    Rule 1-7-7
• 1 concept per slide
• 7 lines of text
• 7 words per line
New strategies for growth


•   Outpace competition in 2009 is the key requirement
•   Market share decreasing after 2 years of stable growth
•   New market entrance expected in the near future
•   Market research shows that there is a disconnection
•   Targeting has shown that the potential users are many
•   It is important to stress out the differences
•   Additional investment is needed to drive growth




4th April                      New strategies                35
Science has shown that people
read much faster than they speak
Most people read at
   250 WPM
Most people speak at
   150 WPM
Another cardinal sin…
Bullet
points!
Common PowerPoint Mistakes
•   Avoid        •   To         •   The
•   Using        •   Your       •   Term
•   Too          •   Class      •   Bullet
•   Many         •   Too        •   Point
•   Bullet       •   Many       •   Comes
•   Points       •   And        •   From
•   To           •   Your       •   The act
•   Try          •   Key        •   Of students
•   To           •   Messages   •   Pointing
•   Get          •   Will       •   Guns at
•   Your         •   Be         •   The
•   Message      •   Lost       •   Annoying
•   Across       •   In Fact    •   Teacher
So how do I get away from
crowded text and bullets?
A picture is…
…words
computer




           Sometimes the best slides
              have no text at all!
That’s just how the
   brain works!
You could say for example….


Surfing is a great sport

 •It is fun
 •It is healthy
 •It is challenging

But you could say it like this also….
1 message
 per slide
New strategies for growth


•   Outpace competition in 2009 is the key requirement
•   Market share decreasing after 2 years of stable growth
•   New market entrance expected in the near future
•   Market research shows that there is a disconnection
•   Targeting has shown that the potential users are many
•   It is important to stress out the differences
•   Additional investment is needed to drive growth




4th April                      New strategies                52
MSH is decreasing




                                      A
                                      B




      Simple – just take one
point and make it one nice visual!
Ever heard of “less is more”?
                                  Student Levels


           300


           250


           200
                                                                        Level 4
                                                                        Level 5
Amount




           150                                                          Level 6
                                                                        Level 7
                                                                        Level 8
           100


            50


             0
                     Jan   Feb   Mar               April   May   June
                     125   42    29                 28     54     22
         Level 4
                     265   152   128                57     52     45
         Level 5
                     85    155   150               123     68     85
         Level 6
                     35    24    41                 25     125    75
         Level 7
                     21    87    65                 65     165    95
         Level 8
                                       Month
Simplicity
 Matters
“Simplicity is the ultimate
   form of sophistication”
            Leonardo Da Vinci
Simple design rules

Minimum text
Visuals, Visuals, Visuals
1 key message per slide
Simplicity rules!
YOU are the
presentation!
Preparation – go analog!


Design – simple and visual


   Delivery – connect!
Deliver Differently!
#1 fear in USA is fear
 of public speaking
It is normal!
..check the room before it is too late…
Never hide behind
    podium!
Should I
 move or
stand still?
Avoid jargon!
Boarding process…
 Emergency situation…
Competitive advantage…
Outperform strategically…

         ZZZZZZZ
“Most of the fundamental
ideas of science are essentially
 simple, and may, as a rule, be
    expressed in a language
 comprehensible to everyone”
Metaphors
Storytelling
Humor
Questions
Repeat
Interact
Emphasize words dramatically while you prepare
    (you’ll get it right during a delivery…)
Connect
 with an
audience!
Be present
Preparation – go analog!


Design – simple and visual


   Delivery – connect!
Present
Differently

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