2. The Big Question is:
should you be writing blog
posts for your website?
The Answer:
3. The Big Question is:
should you be writing blog
posts for your website?
The Answer: DUH!
4. Why Should I, You May Ask
There are a multitude of reasons you should be
writing blog posts. Let me break it down for you:
5. Why Should I, You May Ask
Increases
Visibility
There are a multitude of reasons you should be
writing blog posts. Let me break it down for you:
6. Why Should I, You May Ask
Attracts
Customers
Increases
Visibility
There are a multitude of reasons you should be
writing blog posts. Let me break it down for you:
8. Why Should I, You May Ask
There are a multitude of reasons you should be
writing blog posts. Let me break it down for you:
Basically, it communicates with customers in a
way that keeps them coming back
10. But Why A Blog?
Why not some other form of advertisement?
Wouldn’t some other platform be more
effective?
11. But Why A Blog?
Why not some other form of advertisement?
Wouldn’t some other platform be more
effective?
NO
and here’s why...
12. Most people don’t want to be interrupted by your advertisement
The Statistics
13. Most people don’t want to be interrupted by your advertisement
The Statistics
86% skip TV
commercials
14. Most people don’t want to be interrupted by your advertisement
The Statistics
86% skip TV
commercials
84% leave a website
with intrusive/
irrelevant ads
15. Most people don’t want to be interrupted by your advertisement
The Statistics
86% skip TV
commercials
84% leave a website
with intrusive/
irrelevant ads
44% of direct mail
is never opened
16. Most people don’t want to be interrupted by your advertisement
The Statistics
86% skip TV
commercials
84% leave a website
with intrusive/
irrelevant ads
44% of direct mail
is never opened
91% have
unsubscribed from
previously
subscribed to
emails.
22. The Statistics
Companies
that blog have 97%
more inbound links
B2B marketers using
blogs generate 67%
more leads
Blogging actually does do wonders for your business
23. The Statistics
Companies
that blog have 97%
more inbound links
B2B marketers using
blogs generate 67%
more leads
Businesses with
blogs have 434%
more indexed pages
Blogging actually does do wonders for your business
24. The Statistics
Companies
that blog have 97%
more inbound links
B2B marketers using
blogs generate 67%
more leads
Businesses with
blogs have 434%
more indexed pages
Websites with blogs
have 97% more
indexed links
Blogging actually does do wonders for your business
25. The Statistics
Companies
that blog have 97%
more inbound links
B2B marketers using
blogs generate 67%
more leads
Businesses with
blogs have 434%
more indexed pages
Websites with blogs
have 97% more
indexed links
37% of marketers
believe blogs are the
most important type
of content
marketing
Blogging actually does do wonders for your business
26. The Statistics
Companies
that blog have 97%
more inbound links
B2B marketers using
blogs generate 67%
more leads
Businesses with
blogs have 434%
more indexed pages
Websites with blogs
have 97% more
indexed links
37% of marketers
believe blogs are the
most important type
of content
marketing
61% of US
consumers have
made a purchase
based on a
blog post
Blogging actually does do wonders for your business
33. You Should Be Creating!
Blogs come in many shapes and forms:
34. You Should Be Creating!
Blogs come in many shapes and forms:
Text Blog Post
35. You Should Be Creating!
Blogs come in many shapes and forms:
Text Blog Post Podcasts
36. You Should Be Creating!
Blogs come in many shapes and forms:
Text Blog Post VideosPodcasts
37. You Should Be Creating!
Blogs come in many shapes and forms:
Text Blog Post VideosPodcasts Lists
38. You Should Be Creating!
Blogs come in many shapes and forms:
Text Blog Post VideosPodcasts Lists Reviews
39. You Should Be Creating!
Blogs come in many shapes and forms:
Text Blog Post
Infographics
VideosPodcasts Lists Reviews
40. You Should Be Creating!
Blogs come in many shapes and forms:
Text Blog Post
Infographics
VideosPodcasts Lists Reviews
White Papers
41. You Should Be Creating!
Blogs come in many shapes and forms:
Text Blog Post
Infographics
VideosPodcasts Lists Reviews
ImagesWhite Papers
42. You Should Be Creating!
Blogs come in many shapes and forms:
Text Blog Post
Infographics
VideosPodcasts Lists Reviews
ImagesWhite Papers How-To’s
?
43. You Should Be Creating!
Blogs come in many shapes and forms:
Text Blog Post
Infographics
VideosPodcasts Lists Reviews
E-BooksImagesWhite Papers How-To’s
?
44. No one HAS to read your blog.
So make them WANT to read
it.
NEWSFLASH
Blogs Shouldn’t Be Boring!
Blogs Shouldn’t Be Boring!
45. Blogs Shouldn’t Be Boring!
Before publishing any post ask Yourself:
● Is this how I would talk to a customer? Or am I being
overly formal?
● Would I read a blog post this long? Or am I only writing
this much information because I’m personally invested in
the topic?
● Is this topic something that is a current issue? Or am I out
of touch?
● Is this something that will benefit my readers?
● Is there any way I could make this post more exciting and
eye grabbing?
47. If you’re not ready to make that commitment personally or don’t have
enough in-office talent to create regular blog posts, consider outsourcing!
Want to learn more about boosting traffic to your website? Schedule your
free web presence consultation today or call us at 800-749-2360.
Blogs are a Long Term Relationship
biztraffic.com