This episode of Video Vocab by Business English Pod introduces 10 commonly used English vocabulary related to the marketing:
Marketing, Advertising, Brand, Launch, Consumer, Market research, Brand Identity, Public Relations or PR, Position and Campaign.
3. The action or business of promoting products or services to the public and business. marketing Definition :
4. The Internet has allowed companies to target their marketing more precisely. marketing Examples: Marketing plays an important part in the success of a new product. xxxxx
5. marketing Direct + Marketing xxxxx Viral + Targeted + + Plan + Manager + Mix
7. The promotion through public announcements in newspapers, TV, radio or the Internet of a product, service or event, in order to attract or increase interest in it. advertising Definition :
8. GE has increased its advertising budget by 10% to help it grow in new markets. advertising Examples: My company now spends more on advertising on the web than we do on TV. xxxxx
13. To introduce a new product with advertising and publicity. launch Definition :
14. Ford plans to launch 3 new small car models this year to try to recapture market share. launch Examples: We plan to launch the new product next month. xxxxx
16. A person who buys goods or services. consumer Definition :
17. Consumer advertising is only a small part of our marketing mix because we are mainly focused on corporate clients. consumer Examples: The rise in transport costs will mean higher prices for the consumer . xxxxx
22. The value or perception a company wants consumers to associate with its brand. brand identity Definition :
23. The new advertising campaign is intended to improve our brand identity . brand identity Examples: Gucci has a strong brand identity in the luxury market. xxxxx
25. Creating and maintaining a good image with your customers and the public. public relations Definition : PR
26. Angela works in PR. She’s the Public Relations officer for a German bank. public relations Examples: After the recent scandal, the company has started a new PR campaign to help improve public relations . xxxxx
28. A planned and organized series of actions intended to promote a product or service. campaign Definition :
29. Accenture, will launch a new marketing campaign to promote its services to small companies. campaign Examples: Our company will launch a new campaign to market our products to European consumers. xxxxx
31. position Definition : To affect the way a product is presented to the public and how people think about that product.
32. Toyota is positioning its products to middle-income families in Asia. position Examples: We need to position the new product carefully or we will miss our target market. xxxxx
33. Now practice your new vocabulary and sign up for study notes at: xxxxx business english pod.com