1. A presentation given by Jo Wilson
Director Fill The Gap Marketing Ltd
at the BizGen Conference and
Expo Lincoln

2. 10 business boosting tips
for marketing your company

3. Focus. Focus. Focus.

4. Create a very specific profile of your
ideal client or clients

5. Hello. Will you marry me?
I know it’s our
first date, but
MARRY ME!

6. Hello. Will you marry me?

7. Marketing is a system
The magical formula: AIDA.
Well, almost magical
Attention
Interest
Desire
Action

8. Ask your clients for their input.
They KNOW

9. Be very clear and specific
about why you are special

10. Different products for different types of client.
The client continuum
Know
Like
Trust
Buy
Refer
John Jantsch

11. Social Media Central

12. Content is King – create some!

13. Client Testimonials – get some!
“Jo has great knowledge and experience in marketing. Jo created a
great marketing plan for us, her approach is friendly but professional
at all times and she delivers what she says she will, when she said
she would".
Mrs Lesley Butlin, Director, Weight Wise Academy

14. Words that cut like a knife – write some!

15. Thank you for listening
For more useful information
to help you to grow your business you can:
visit our website www.fillthegapmarketing.co.uk
follow me on Twitter @JoFilltheGap, read our blog, or LinkIn
Please do!

16. BizMidlands.co.uk