A blog is one of the most powerful tools you can have in your online marketing tool chest. An effective blog can increase website traffic, engage prospects, expand your social media following, attract media coverage, and convert site visitors into buyers. In this content-rich presentation, you will learn how to:  Build an effective blog presence  Create great content, without doing it all yourself  Integrate blogging into your social media strategy  Gain exposure with blog directories  Hold contests, give-aways, and promotions  Leverage proven tactics that get the best results Whether you’re already blogging and want better results or you’re just thinking about adding a blog to your marketing mix, you will learn effective strategies that you can implement yourself and begin using right away. About the Speaker: Stephanie Chandler is the author of several books including Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business. Stephanie is also founder and CEO of http://AuthorityPublishing.com, specializing in custom publishing for non-fiction books and social media marketing services, and http://BusinessInfoGuide.com, a directory of resources for entrepreneurs. A frequent speaker at business events and on the radio, she has been featured in Entrepreneur Magazine, BusinessWeek, Inc.com, and Wired magazine, and she is a contributing blogger for Forbes.

1. Blogging for Business
Proven Strategies to Increase
Blog Readership and Website Traffic
Stephanie Chandler

2. The Power of Blogging
Your Secret Weapon
• Great SEO
• Build Your
Audience
• Media Potential
• Convert Visitors
into Buyers

3. Blog Architecture
Technology Solutions
• On Your Domain
• Impressive Design
Wordpress Plugins:
• Share This
• Tweet Old Post
• Yet Another Related Posts
Plugin
• Greg’s High Performance SEO

4. Blog Content
Leverage Resources
• Frequency = 2 or More
Times Per Week
• Guest Contributors
• Call for Submissions
• Clients, Peers, Readers
• Interviews, Book
Excerpts, Case Studies,
Statistics, Video Clips,
Infographics
• Photos on All Posts

5. Elements of a Great Blog Post
Produce Compelling Content
• Target Audience
• Title
• Easy to Read
• Outbound Links
• Social Sharing
• Comments
• Consistent Content
• Find Your Groove

6. Social Media
Blogging is the Heart of Your Social Media Strategy
Each New
Blog Post

7. Social Media Tips
Maximize Your Networks
• Schedule Your Posts
• Retweet Past Content
• Respond to SM Comments
• Share Other People’s Posts
• Daily Activity
Tools:
• Tweetdeck
• Hootsuite

8. Blog Directories
Gain Exposure
• http://blogcatalog.com
• http://mybloglog.com
• http://blogflux.com
• http://technorati.com
• http://blogarama.com
• http://blogexplosion.com
• http://bloghub.com
• http://globeofblogs.com
• http://networkedblogs.com
• http://bloghop.com

9. Build Buzz
Get People Talking
• Contests
• Give-aways
• Guest Interviews
• Call to Action

10. Final Tips
Blog Mastery
• Comment on Other Blogs
• Setup Profile on Gravatar.com
• Promote Your Link
• Respond to Comments
• Summarize Posts in Your
E-Newsletter
• Blog Your Next Book!
• *More Content = More Traffic

11. Thank YOU
I Appreciate Your Time!
Questions?
www.AuthorityPublishing.com
www.BusinessInfoGuide.com
www.StephanieChandler.com
Twitter: @bizauthor
877-800-1097