Report measuring word of mouth and social media chatter around Social Media Week Global and by city.

1. Social Media Week Buzz Report
Maria Ogneva, Director of Social Media
Biz360
2/12/10 1

2. Buzzing Around The World
SMW occurred in 6 cities concurrently and
worldwide. NYC and SF were responsible for
close to 75% of all social media mentions.
Coverage = number
of mentions
Sao Paolo performed
the best of non-U.S.
cities. Brazil is an up
and coming tech hub.
2/12/10 2

3. East Coast vs. West Coast
While NYC and SF had the largest share of
coverage, NYC blew everyone away in
impact, because the story got picked up by
press releases and major blogs like
Huffington Post
Impact = # of people who
read these articles
2/12/10 3

4. Which Day Was Most Buzz-Worthy For SMW Global?
Global SMW got the most
buzz on Monday and
Wednesday
What caused these spikes in buzz? Letʼs
do a deep dive by city.
2/12/10 4

5. San Francisco Was Abuzz With Social Media Camp
NYC was even-keel all week,
while SF drove buzz on 2/1 with
Social Media Camp.
2/12/10 5

6. Feeling That Sentiment For SMW Global
Positive sentiment
soars for SMW
Global
But how do people feel about individual city
Social Media Weeks?
2/12/10 6

7. People Loved SMW NYC
… And so did
Monday Thursday and
rocked… Friday
2/12/10 7

8. In SF, People Loved SM Camp & “Geo Loco”
Social Media Camp “Geo Loco” Panel
Event & Afterparty
2/12/10 8

9. Where Did People Talk About SMW Global?
Tweet tweet
For SMW Global, most of the action
happened in microblogs, aka Twitter,
and blogs
2/12/10 9

10. NYC Was Tweeting Up A Storm
2/12/10 10

11. And So Was San Francisco
2/12/10 11

12. Sao Paolo Went “Tweet Tweet”, In Portuguese Of Course
And so did Berlin, London
and Toronto
2/12/10 12

13. What Exactly Did They Say About SMW Global?
It was livetweeted
and livestreamed
Panels were
popular
Schedules and
events were
important too
2/12/10 13

14. What Did They Talk About In SF?
Shoutout to the
sponsors
The organizers
Mashable & SMC
GeoLoco event closing party
Panel at Citizen
Space This here Biz360
report!
2/12/10 14

15. What Did They Talk About in NYC?
Marshall Sponderʼs
Reports on SM
Monitoring
Panels
& events
NY Tech Events were
Meetup livestreamed
2/12/10 15

16. Let’s Try That in Portuguese…
“Social Media” in
Portuguese
“Brazilian Social Media”
in Portuguese
2/12/10 16

17. Who Blogged Obsessively About SMW?
# of times they
Mentioned SMW
These sites
mentioned Social
Media Week more
than anyone.
2/12/10 17

18. Introducing: The Buzz Creators!
# of times they
Mentioned SMW
These bloggers
and tweeps talked
about social
media week more
than anyone.
2/12/10 18

19. Questions? Want To See A Buzz Report For Your Brand?
Contact:
Maria Ogneva
Director, Social Media, Biz360
Mogneva (at) biz360 (dot) com
650-832-6348