As the festive season is just around the corner, how about preparing your e-commerce website to make the most of it? Here is a 7-step guide to make your online business surge ahead this festive season.

1. 7 Steps to Get Your
e-commerce
Business Ready for
this Festive Season
Helping Small Businesses Grow…

2. Festive Season in India
India’s festive spirit is its true identity. Owing to
it’s great social, cultural and religious
diversity, the country celebrates a number of
festivals throughout the year.
The end of summer usually marks the beginning
of the Indian festive season.
Amid all the celebrations, this period brings
along a new ray of hope to the business
community as well as consumers.
Let us see how e-commerce businesses can
prepare to meet the demands of their
customers during this period.

3. 1. Check out the Data From Previous Festive Seasons
Track the data for previous 2-3
years.
Analyse:
 Which products sold well
 Which geographical locations had
most sales
 Which customer profiles shopped
most
 Which marketing strategies were
most successful
Use tools such as Google Analytics to
monitor, analyse and plan your
website strategies.

4. 2. Design Festival-Specific Website Landing Pages
Before the festive season begins, plan out the landing pages for your
website.
 Split-test several landing pages while there’s still time
 Re-work on poorly performing landing pages
 Identify and optimize high-performing landing pages
Getting your landing pages up and running before the festive season will let you
focus on other important aspects of your business, such as sales, fulfillment
and customer service.

5. 3. Step-up Your Festival e-mail Marketing Campaigns
Tips to increase the chances of your festival e-mails being read by your
target group:
 Prepare your holiday-email marketing lists
 Maximize seasonal subscribers
 Ignore the spam lists
 Test festive e-mail campaigns
 Be consistent
 Build e-mail lists organically and don’t use lists across business channels

6. 4. Optimize Your Website to be Mobile-Friendly
The new thumb rule: Be a mobile-
friendly business.
 Before the festive sales begin, test
your mobile-friendly website with real
visitors.
 Ask your friends, family, employees
to access your website via their
mobile devices.
 Ask them to navigate between
pages, fill forms, make a purchase if
possible.
Buyers ‘on-the-go’ will be lost if
your website is unresponsive in
the peak season!

7. 5. Plan your Festive Content Marketing Aggressively
Up your content marketing
strategy well in advance
 Prepare and schedule your blog
posts
 Plan the content posting frequency
 Use festival-specific keywords
optimally

8. 6. Prep for Your Festive Season Social Media
Campaigns
Leverage automated social media
tools
 Plan out social media campaigns
to enhance social media presence
of your brand.
 Use festival-special images,
graphics, hashtags and messages.
 People look for deals and
discounts during festivals; promote
your campaigns effectively.

9. 7. Boost your product inventory
Last but not least, ramp-up your stocks in time
before the festivities ring in!
Pay special attention to:
 Products sold well in the last 2-3 seasons
 Trending products
 Specific products that people buy during festivals/
holidays
You don’t really want to disappoint your customers,
right?
Ask yourself – Are you financially sound to build a
strong stock inventory?
A business loan could bail you out of a tight financial
situation!

10. At Biz2Credit, we offer a paperless, fast,
transparent and easy business loan application
process.
Business loan seekers using our online platform
get the privilege of a dedicated Case Manager to
help them at every stage of the loan application
process.
Visit www.biz2credit.in to get more details.
Helping Small Businesses Grow…