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The Hispanic Community by the Numbers
Data Sources

                                      Reaching Latinos Online   2/29/2012




   Lisa A. Sturtevant, PhD
   Assistant Research Professor
   George Mason University School of Public Policy
   Center for Regional Analysis
Family Type: 2000 and 2010
           Hispanic or Latino Householder
           Virginia
           60,000

           50,000
                     79%
           40,000
Families




           30,000
                                                                                          2000
                                        92%
           20,000                                           134%                          2010

           10,000

               0
                    Married Couples - Married Couples -       Single Parents
                        Children        No Children
                                                          Source: 2000 and 2010 Census, Summary File 1
Household Income: 2010
Hispanic or Latino Householder
Washington DC Metropolitan Area

                        Less than
                        $25,000
           $100,000       13%
            or More
              28%
                                  $25,000 -
                                   49,999
                                    23%
          $75,000 -
           99,999
            14%       $50,000 -
                       74,999
                        22%


                             Source: 2010 American Community Survey, 1-Year Estimates
Percent of Hispanic Females (Age 25+) With
      a Bachelor’s Degree or Higher
      2006- 2010
               District of Columbia

             Arlington County, VA

                Alexandria City, VA

                Fairfax County, VA

        Montgomery County, MD

     Prince George's County, MD

            Frederick County, MD

                                         0%            10%      20%   30%   40%

Source: 2006-2010 American Community Survey, 5-Year Estimates
U.S. Unemployment Rate
          Persons age 16+
          14

          12
                             Total Population
          10                 Hispanic or Latino
Percent




           8

           6

           4

           2

           0
                      2002
               2001




                                           2005




                                                                                 2010

                                                                                          2011
                                                                2008
                                                         2007
                                                  2006




                                                                        2009
                             2003

                                    2004




                                                                       Source: U.S. Bureau of Labor Statistics
Hispanic or Latino-Owned Firms: 2007
District of Columbia
                                                                           All other
                       All Hispanic                     Puerto            Hispanic or
                        or Latino         Mexican        Rican   Cuban      Latino
Total firms                 524               80          27      49         358

Paid employees             7,201            12,84        189      809        4,747
Annual payroll
($1000s)                  227,697           54,694      6,922    28,357    131,066
Revenues
($1000s)                  893,415          276,697      17,833   88,107    479,374


Source: U.S. Census Bureau, Survey of Business Owners
Data for Analyzing Characteristics of
the Latino Community
• U.S. Census Bureau            • U.S. Bureau of Labor
  ▫ 2000 and 2010 Census          Statistics
  ▫ American Community            ▫ Current Population Survey
    Survey                          (resident labor force,
  ▫ Survey of Business Owners       unemployment, wages-
                                    national)
                                  ▫ Consumer Expenditure
                                    Survey (national)


             • Pew Hispanic Center
2010 Census
Basic demographic and housing characteristics
only:
 • Population
 • Age
 • Race
 • Hispanic or Latino Origin
 • Households and Families
 • Housing Occupancy (occupied or vacant)
 • Housing Tenure (owned or rented)

No long form, no detailed characteristics, no SF3
data
American Community Survey (ACS)
Demographic Characteristics
 •   Sex
 •   Age
 •   Race
 •   Hispanic/Latino origin




                              Photo: U.S. Census Bureau
American Community Survey (ACS)
Social Characteristics
 •   Education
 •   Marital Status
 •   Fertility
 •   Grandparent Caregivers
 •   Veterans
 •   Disability Status
 •   Place of Birth
 •   Citizenship
 •   Year of Entry
 •   Language Spoken at Home       Photo: U.S. Census Bureau


 •   Ancestry/Tribal Affiliation
American Community Survey (ACS)
Economic Characteristics
 •   Income
 •   Benefits
 •   Employment Status
 •   Occupation
 •   Industry
 •   Commuting to Work
 •   Place of Work

                           Photo: U.S. Census Bureau
American Community Survey (ACS)
Housing Characteristics
 •   Tenure
 •   Occupancy & Structure
 •   Housing Value
 •   Taxes & Insurance
 •   Utilities
 •   Mortgage/Monthly Rent


                             Photos: U.S. Census Bureau
Survey of Business Owners
• Latest data – 2007
 ▫ Data available every 5 years
• Characteristics of business owners
 ▫ Gender, ethnicity, race, and veteran status
 ▫ Geography (U.S., states, metropolitan
   areas, counties, and places)
 ▫ Industry (2- through 6-digit NAICS for selected
   geographies)
 ▫ Firm receipts size
 ▫ Firm employment size
Census Bureau
www.census.gov
Current Population Survey (CPS)
Labor force & unemployment - national

• Monthly and quarterly employment and
  unemployment data
  ▫ Part-time, full-time
• By age, sex, race/ethnicity, and marital status
• Available the 2nd week of the month
Consumer Expenditure Survey
Income and Spending - national

• Income (before/after taxes), spending by
  category
• Homeownership, race/ethnicity, sex, household
  size
• Annual data: 2010 is latest available
Bureau of Labor Statistics
www.bls.gov
Pew Hispanic Center
• Nonpartisan research organization focusing on the
  Hispanic population in the U.S.
• Founded in 2001
• Research areas include:
  ▫   Demography
  ▫   Economics and Personal Finance
  ▫   Education
  ▫   Identity
  ▫   Politics
  ▫   Social Trends
  ▫   Work and Employment
Pew Hispanic Center
www.pewhispanic.org
The Hispanic Community by the
Numbers
Making the Case

•   Use visuals – bar charts, pie charts, maps
•   Show trends over time – 2000 to 2010
•   Calculate changes and percent changes
•   Compare to other racial/ethnic groups
•   Use data for the appropriate geography (when available)
    ▫ US, state, county, neighborhood (place/zip code)
GMU Center for Regional Analysis
cra.gmu.edu

    Demographic and economic data
    Research reports – housing, demographics, economic
    development, transportation
    Consulting services
    Training opportunities

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Reaching the Hispanic Community with Data

  • 1. The Hispanic Community by the Numbers Data Sources Reaching Latinos Online 2/29/2012 Lisa A. Sturtevant, PhD Assistant Research Professor George Mason University School of Public Policy Center for Regional Analysis
  • 2. Family Type: 2000 and 2010 Hispanic or Latino Householder Virginia 60,000 50,000 79% 40,000 Families 30,000 2000 92% 20,000 134% 2010 10,000 0 Married Couples - Married Couples - Single Parents Children No Children Source: 2000 and 2010 Census, Summary File 1
  • 3. Household Income: 2010 Hispanic or Latino Householder Washington DC Metropolitan Area Less than $25,000 $100,000 13% or More 28% $25,000 - 49,999 23% $75,000 - 99,999 14% $50,000 - 74,999 22% Source: 2010 American Community Survey, 1-Year Estimates
  • 4. Percent of Hispanic Females (Age 25+) With a Bachelor’s Degree or Higher 2006- 2010 District of Columbia Arlington County, VA Alexandria City, VA Fairfax County, VA Montgomery County, MD Prince George's County, MD Frederick County, MD 0% 10% 20% 30% 40% Source: 2006-2010 American Community Survey, 5-Year Estimates
  • 5. U.S. Unemployment Rate Persons age 16+ 14 12 Total Population 10 Hispanic or Latino Percent 8 6 4 2 0 2002 2001 2005 2010 2011 2008 2007 2006 2009 2003 2004 Source: U.S. Bureau of Labor Statistics
  • 6. Hispanic or Latino-Owned Firms: 2007 District of Columbia All other All Hispanic Puerto Hispanic or or Latino Mexican Rican Cuban Latino Total firms 524 80 27 49 358 Paid employees 7,201 12,84 189 809 4,747 Annual payroll ($1000s) 227,697 54,694 6,922 28,357 131,066 Revenues ($1000s) 893,415 276,697 17,833 88,107 479,374 Source: U.S. Census Bureau, Survey of Business Owners
  • 7. Data for Analyzing Characteristics of the Latino Community • U.S. Census Bureau • U.S. Bureau of Labor ▫ 2000 and 2010 Census Statistics ▫ American Community ▫ Current Population Survey Survey (resident labor force, ▫ Survey of Business Owners unemployment, wages- national) ▫ Consumer Expenditure Survey (national) • Pew Hispanic Center
  • 8. 2010 Census Basic demographic and housing characteristics only: • Population • Age • Race • Hispanic or Latino Origin • Households and Families • Housing Occupancy (occupied or vacant) • Housing Tenure (owned or rented) No long form, no detailed characteristics, no SF3 data
  • 9. American Community Survey (ACS) Demographic Characteristics • Sex • Age • Race • Hispanic/Latino origin Photo: U.S. Census Bureau
  • 10. American Community Survey (ACS) Social Characteristics • Education • Marital Status • Fertility • Grandparent Caregivers • Veterans • Disability Status • Place of Birth • Citizenship • Year of Entry • Language Spoken at Home Photo: U.S. Census Bureau • Ancestry/Tribal Affiliation
  • 11. American Community Survey (ACS) Economic Characteristics • Income • Benefits • Employment Status • Occupation • Industry • Commuting to Work • Place of Work Photo: U.S. Census Bureau
  • 12. American Community Survey (ACS) Housing Characteristics • Tenure • Occupancy & Structure • Housing Value • Taxes & Insurance • Utilities • Mortgage/Monthly Rent Photos: U.S. Census Bureau
  • 13. Survey of Business Owners • Latest data – 2007 ▫ Data available every 5 years • Characteristics of business owners ▫ Gender, ethnicity, race, and veteran status ▫ Geography (U.S., states, metropolitan areas, counties, and places) ▫ Industry (2- through 6-digit NAICS for selected geographies) ▫ Firm receipts size ▫ Firm employment size
  • 15.
  • 16. Current Population Survey (CPS) Labor force & unemployment - national • Monthly and quarterly employment and unemployment data ▫ Part-time, full-time • By age, sex, race/ethnicity, and marital status • Available the 2nd week of the month
  • 17. Consumer Expenditure Survey Income and Spending - national • Income (before/after taxes), spending by category • Homeownership, race/ethnicity, sex, household size • Annual data: 2010 is latest available
  • 18. Bureau of Labor Statistics www.bls.gov
  • 19.
  • 20. Pew Hispanic Center • Nonpartisan research organization focusing on the Hispanic population in the U.S. • Founded in 2001 • Research areas include: ▫ Demography ▫ Economics and Personal Finance ▫ Education ▫ Identity ▫ Politics ▫ Social Trends ▫ Work and Employment
  • 22. The Hispanic Community by the Numbers Making the Case • Use visuals – bar charts, pie charts, maps • Show trends over time – 2000 to 2010 • Calculate changes and percent changes • Compare to other racial/ethnic groups • Use data for the appropriate geography (when available) ▫ US, state, county, neighborhood (place/zip code)
  • 23. GMU Center for Regional Analysis cra.gmu.edu Demographic and economic data Research reports – housing, demographics, economic development, transportation Consulting services Training opportunities