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Data Centre Architecture for Cloud
 Alain Geenrits                      alain.geenrits@oracle.com
 Lead architect                      http://blogs.oracle.com/bitstream
                                     Twitter: alaingeenrits
The following is intended to outline our general
product direction. It is intended for information
purposes only, and may not be incorporated into any
contract. It is not a commitment to deliver any
material, code, or functionality, and should not be
relied upon in making purchasing decisions.
The development, release, and timing of any
features or functionality described for Oracle’s
products remain at the sole discretion of Oracle.




              © 2011 Oracle Corporation
NIST Definition of Cloud Computing

Cloud computing is a model for enabling convenient, on-
demand network access to a shared pool of configurable
computing resources (e.g., networks, servers, storage,
applications, and services) that can be rapidly provisioned
and released with minimal management effort or service
provider interaction.

This cloud model promotes availability and is composed of:
5 Essential Characteristics                      3 Service Models   4 Deployment Models
•   On-demand self-service                       • SaaS             •   Public Cloud
•   Resource pooling                             • PaaS             •   Private Cloud
•   Rapid elasticity                             • IaaS             •   Community Cloud
•   Measured service                                                •   Hybrid Cloud
•   Broad network access


Source: NIST Definition of Cloud Computing v15
Cloud Drivers
                Reduce time to                                             Reduce
                       Market                                             Complexity




                                                                             $
   Green
                                                                                         Change IT
                                                                                        Cost Structure
                                    Strategic


                                    Tactical
Scale on
Demand
                                                                                       Optimizing dev /
                                                                                             test
                                                                                        environments
                   Virtualization                                      Metering and
                                                                       Chargeback

© 2011 Oracle                        Planning a Cloud Implementation
Profile Applications & Workloads
                First Inventory Your Applications

                       Suitable for cloud                                 Not as suitable for
                              now                                               cloud
                               Time based                          Vertically scaled applications
                        Very parallel (i.e. batch)                    Consistent load levels
                               Spiky traffic                      Latency sensitive applications
                      Capital intensive (especially                    Insecure applications
                                 startup)
                                                                 Hardware device dependent (e.g.
                           Proof of Concept                         fax server, SNA gateway)
                             Low utilization                             ISV unsupported
                        Less deployment costs                     Per CPU licensed applications
                      High bandwidth costs / high
                               real estate

© 2011 Oracle                           Planning a Cloud Implementation
What Do You Want the Cloud to Do?
                Start with Common Use Cases
                              Augmentation
                               (Elastic scaling)


                             Shared Services

                              Development
                                and Test
                            Resource sharing
                             (consolidation)

 Most enterprises are trying
  • Shared development and test environments

  • Hardware & Services consolidation



© 2011 Oracle                 Planning a Cloud Implementation
Key Logical Abstractions to Consider
                Clouds Require New ‘Models’
   Separation of roles
         (e.g., Cloud Provider vs                       Click to edit the
         Service Developer)                              outline text format
   .                                                       Second Outline

   Deployable Entities                                      Level
         (aka VDCs) include
         Service Templates and                               − Third Outline
         Service Context (e.g. –                               Level
         OVAB ‘Assemblies’)
                                                                  Fourth

                                                                   Outline
   Logical resource                                                Level
     ‘pools’ abstraction of                                         − Fifth
         physical resources
                                                                      Outline
                                                                      Level
© 2011 Oracle                       Planning a Cloud Implementation − Sixth
Roadmap to Cloud
                Multi-Dimensional Journey

                                                                                  Optimize

                                                                    Automate

                                       Consolidate
                                                                                Achieve new
                 Standardize                      Reduce the                    operational
                                                 manual tasks                    models &
                                    Reduce the for managing IT                    greatest
                                    footprint of                                 efficiency
        Define a single
        solution    for              deployed
        a given problem             applications



                Individual enterprises or applications may join the roadmap at different points



© 2011 Oracle                                 Planning a Cloud Implementation
Enterprise Evolution To Cloud
                                                    Public Clouds                    Hybrid


                                                                       IaaS          PaaS          IaaS

                          Public Cloud                SaaS


                            Evolution                           PaaS          SaaS


 Private Cloud Evolution                                                             Virtual Private Cloud



                         App1 App2 App3                      App1 App2 App3            App1 App2 App3
   App1 App2 App3
                         Private PaaS                        Private PaaS               Private PaaS

                          Private IaaS                       Private IaaS                Private IaaS


     Silo’d                Grid                    Private Cloud                     Hybrid
•Physical           •Virtual                       •Self-service              •Federation with
•Dedicated          •Shared services               •Policy-based              public clouds
•Static             •Dynamic                       resource mgmt              •Interoperability
•Heterogeneous      •Standardized                  •Chargeback                •Cloud bursting
                    appliances                     •Capacity planning


                       © 2011 Oracle Corporation
Cloud is a Multi-Year Journey
       Northern Trust PaaS Example




   Each release of an architecture platform evolves into what the industry now calls PaaS
     JavaArch1.x – Web SSO Security
     Web2000 – Co-Hosting applications, enterprise logging, templated environment,   scripted builds
     JavaArch8 – Messaging API’s, scripted deployments, app metrics, monitoring
     JavaArch11 – Virtualized, automated creation, on-demand resources, end-to-end   experience

                                                                  PaaS has allowed the business to
                                                                  invest in developing new
                                                                  capabilities rather than
                                                                  Infrastructure




                               © 2011 Oracle Corporation
Where is EMEA on this journey ?
Next Generation Data Centre Index

• Data Centre Efficiency Research
  • Conducted by Quocirca
  • Flexibility, Sustainability & Suportability
  • Additional Questions on Cloud Computing




                 © 2011 Oracle Corporation
Cloud Adoption Plans
  UK




> 50% of organizations plan to adopt one or more Private Clouds

                  © 2011 Oracle Corporation
Getting ready for Cloud Computing
Next Generation Data Centre Index Results

• Successful Organizations :
   1. Apply Rationalization and Consolidation to
      Simplify their Data Centre using a common stack
   2. Create a flexible pool of resources with Enterprise Ready
      Virtualization across the layers of the stack
   3. Have constructed a well designed Next Generation Data
      Centre architecture based on standards
   4. Manage the Next Generation Data Centre
      through a single tool




                © 2011 Oracle Corporation
Oracle Private Cloud Platform
                                                           Applications                                   Cloud Management

                                                                                                           Oracle Enterprise
                         Custom Apps                   Oracle Apps                 ISV Apps                   Manager

                                                                                                              Application
                                                                                                          Performance Mgmt
                                                 Platform as a Service

                                                                                                              Lifecycle
                      Integration:          Process Mgmt:            Security:        User Interaction:
                                                                                                             Management
                       SOA Suite              BPM Suite            Identity Mgmt        WebCenter

                         Application Grid: WebLogic Server, Coherence, Tuxedo, JRockit                       Configuration
                                                                                                             Management

                            Database Grid: Oracle Database, RAC, ASM, Partitioning,
                              IMDB Cache, Active Data Guard, Database Security                                Application
                                                                                                             Quality Mgmt

                                              Infrastructure as a Service

                                 Oracle Solaris
                                  Operating Systems: Oracle Enterprise Linux
                                                                Oracle Linux                                  Ops Center
                           Oracle VM for SPARC (LDom)                       Oracle VM for x86
                                Solaris Containers
                                                                                                           Physical & Virtual
                                                                  Servers                                   Systems Mgmt

                                                                  Storage




© 2010 Oracle Corporation – Proprietary and Confidential                                                                        14
Oracle Private Cloud Platform
                                                           Applications                                   Cloud Management

                                                                                                           Oracle Enterprise
                         Custom Apps                   Oracle Apps                 ISV Apps                   Manager

                                                                                                              Application
                                                                                                          Performance Mgmt
                                                 Platform as a Service

                                                                                                              Lifecycle
                      Integration:          Process Mgmt:            Security:        User Interaction:
                                                                                                             Management
                       SOA Suite              BPM Suite            Identity Mgmt        WebCenter

                         Application Grid: WebLogic Server, Coherence, Tuxedo, JRockit                       Configuration
                                                                                                             Management

                            Database Grid: Oracle Database, RAC, ASM, Partitioning,
                              IMDB Cache, Active Data Guard, Database Security                                Application
                                                                                                             Quality Mgmt

                                              Infrastructure as a Service

                                 Oracle Solaris
                                  Operating Systems: Oracle Enterprise Linux
                                                                Oracle Linux                                  Ops Center
                           Oracle VM for SPARC (LDom)                       Oracle VM for x86
                                Solaris Containers
                                                                                                           Physical & Virtual
                                                                  Servers                                   Systems Mgmt

                                                                  Storage




© 2010 Oracle Corporation – Proprietary and Confidential                                                                        15
Oracle Private Cloud Platform
                                                           Applications                                   Cloud Management

                                                                                                           Oracle Enterprise
                         Custom Apps                   Oracle Apps                 ISV Apps                   Manager

                                                                                                              Application
                                                                                                          Performance Mgmt
                                                 Platform as a Service

                                                                                                              Lifecycle
                      Integration:          Process Mgmt:            Security:        User Interaction:
                                                                                                             Management
                       SOA Suite              BPM Suite            Identity Mgmt        WebCenter

                         Application Grid: WebLogic Server, Coherence, Tuxedo, JRockit                       Configuration
                                                                                                             Management

                            Database Grid: Oracle Database, RAC, ASM, Partitioning,
                              IMDB Cache, Active Data Guard, Database Security                                Application
                                                                                                             Quality Mgmt

                                              Infrastructure as a Service

                                 Oracle Solaris
                                  Operating Systems: Oracle Enterprise Linux
                                                                Oracle Linux                                  Ops Center
                           Oracle VM for SPARC (LDom)                       Oracle VM for x86
                                Solaris Containers
                                                                                                           Physical & Virtual
                                                                  Servers                                   Systems Mgmt

                                                                  Storage




© 2010 Oracle Corporation – Proprietary and Confidential                                                                        16
Transforming the Technology Stack




        System                             Optimized Systems,          Engineered Systems
       Elements                            Optimized Solutions



Massively Customized                        Optimized Core             Massively Simplified



                                              Evolutionary Approach to IT


                                                                       HW/SW Engineered to
Investing in Best of Breed                Applications Expertise         Work Together


                             © 2011 Oracle Corporation
Flexible Private Cloud Options




Building Blocks:
 Server, Storage,               Optimized Solution :        Engineered Systems
Network, Software           Enterprise Cloud Infrastructure

                    © 2011 Oracle Corporation
Oracle Optimized Solution for
Enterprise Cloud Infrastructure




            © 2011 Oracle Corporation
Build, Package and Test Applications
               Oracle Virtual Assembly Builder
   Oracle           Oracle                                  Oracle
    SOA              BPM
                                    Oracle
                                                           Identity                                 Package multi-tier applications for rapid,
                                   WebCenter
   Suite            Suite                                    Mgt                                            error-free deployment
                  Oracle Application Grid
                                                                                                                Application A       Application B
                    Oracle Database Grid




                                                                      Oracle Enterprise Manager
                         Introspection
                               &                                                                  Virtualized
                           Assembly                                                                Software
                                                                                                  Appliances



                                                                                                                 Assembly A             Assembly B
                                                                                                                     Oracle VM Server
                Oracle VM
                Template
                 Builder                         Deployment
                OVF Packaging



© 2010 Oracle Corporation – Proprietary and Confidential                                                                                       20
Optimized Solution for Cloud Infrastructure

Build From Scratch        Oracle Optimized Solution for       Oracle Templates
 with Components          Enterprise Cloud Infrastructure


   Testing and
    Validation                                               Server Pool pre-configured
                                                             Faster deployment
  Installation and                                           Lower Risk
                                       Testing and
   configuration
                                        Validation
  Acquisition of
   components                       Installation and
                                      configuration
Pre-implementation
                                     Acquisition of
  System sizing                                               Testing and Validation
                                      components
                                                                  Configuration
 Weeks to Months                           Days                      Hours

          •Deployment time reduced from months to hours

                     © 2011 Oracle Corporation
Oracle x86: Superior 5-year Infrastructure TCO
HP, IBM over one-third more than Sun Blade infrastructure
        Five-year TCO 10 × Blades + Chassis + Networking


                    Up to
                    38%
                    less




            HP system maintenance is for 4-hour response time pricing; single enterprise vCenter license required to match functionality but not included.



                    © 2011 Oracle Corporation
PaaS Private Cloud Architecture
       with Engineered Systems




  Built by
   each                  Dept 1                    Dept 2                   Dept 3                     Ent
department                App                       App                      App                       erp
                                                                                                       rise
                                                                                                        Ma
                                                                                                       nag
                                                                                                       em
                         Shared Components                             Self-Service Interface          ent

                  Oracle SOA,        Oracle Data        Oracle WebCenter   Oracle Identity
                  Oracle BPM         Integration             Content        Management
                                                          Management

 Provided                                   OS, Virtualization
    by
 Central IT                                                         Database Grid
                    Application Grid


              Exalogic                                                                       Exadata


                                       Oracle Elastic Cloud

                            © 2011 Oracle Corporation
Oracle Exalogic Elastic Cloud
Delivering real business value




Extreme Java                   Mission          Integrated
Performance                 Critical Cloud        System
  Improved                   Operational Cost   Time to Deploy
    up to                     Reduced up to        Reduced

   10X                              60%           90%
                © 2011 Oracle Corporation
Private Cloud Database Consolidation

• Oracle enables all levels of consolidation
  - Infrastructure, Database, Schema
• The higher the consolidation density
  - The greater the return on investment
• Oracle Exadata Database Machine
  - Ideal Private Cloud consolidation platform
  - Fastest time-to-market
• Customers already saving with consolidation




                  © 2011 Oracle Corporation
Private Cloud Lifecycle
                                                           3. Deploy via
                                                           Self-Service
        2. Build, Package                                                               4. Manage/Monitor
                                                                     • Deploy through
        and Test Apps                                                  self-service     • Monitor via self-service
                                                                                        • Adjust capacity based on
                                                                     Developer/           policies
        • Assemble app                                                                  • Manage
          using shared                                                IT Admin            (patch,
          components                                                                      backup)
        • Test app
                            App Developer
                                                                                                     IT/App Owner
                                                               App

                                                                                                                     5. Charge

     1. Set Up Cloud                                                           Oracle Enterprise Manager
                                            Shared Components                    Self-Service Interface
                                                                                                                       IT/App Owner
                                                                 Oracle Fusion Middleware                             • Meter and
           IT                                                                                                           Chargeback
                                           Oracle                    Oracle Database
          • Set up PaaS                   Enterprise
          • Set up shared                 Manager
            components
          • Set up self-
                                                                 Oracle VM, Linux, Solaris
            service portal
                                                                 Sun Servers & Storage


© 2010 Oracle Corporation – Proprietary and Confidential                                                                    26
Oracle Cloud Lifecycle Management Capability
                          Cloud Management Capabilities
Self-Service       Metering and             Policy-Driven     Capacity    Assembly
Provisioning       Chargeback              Resource Mgmt      Planning    Packaging




                Foundation Capabilities for Managing Datacenters
Configuration                                                               Lifecycle
and                                                                      Management
Compliance




Application                                                               Application
Performance                                                                  Quality
Management                                                               Management


                                           Full App-to-Disk
                                            Management




                        © 2011 Oracle Corporation
Oracle Enterprise Manager ROI Study
      Multi-customer Study Demonstrates Strong ROI, Business Value


                                            ($M)
• ROI of 149% with a payback
  period of 18 months

• Lower downtime by up to 90%

• Improve IT staff productivity
  by up to 75%

• Reduce capital spending on
  servers by up to 20%




                          © 2011 Oracle Corporation
Case

     Oracle IT: Oracle Development                                         Study

     Nearly Ten Years Development / Use


 • Internal hardware resource management application leveraging existing
   development automation as a ‘private cloud API’
 • A self-service reimaging & reboot portal for users
 • Average server utilization rate exceeds 80% over 7 day work week




Current Metrics
 Avg. new VM reservations
  per day: ~50
 Avg. self-service reboots
  per day: ~25
 Avg. self-service reimages
  per day: ~100



                               © 2011 Oracle Corporation
Summary
  Planning Your Successful Cloud Journey

• Decide what kind of cloud is under consideration
  - Infrastructure, Platform… , Private, Hybrid….
  - Strategic or Tactical

• Identify measurable benefits
• Use appropriate ROI models
• Evaluate organizational readiness
• Develop a clear roadmap
  for deployment




                   © 2011 Oracle Corporation
For More Information….




        oracle.com/cloud




         © 2011 Oracle Corporation
© 2011 Oracle Corporation
© 2011 Oracle Corporation
           © 2009 Oracle 33

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Dc architecture for_cloud

  • 1. <Insert Picture Here> Data Centre Architecture for Cloud Alain Geenrits alain.geenrits@oracle.com Lead architect http://blogs.oracle.com/bitstream Twitter: alaingeenrits
  • 2. The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remain at the sole discretion of Oracle. © 2011 Oracle Corporation
  • 3. NIST Definition of Cloud Computing Cloud computing is a model for enabling convenient, on- demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. This cloud model promotes availability and is composed of: 5 Essential Characteristics 3 Service Models 4 Deployment Models • On-demand self-service • SaaS • Public Cloud • Resource pooling • PaaS • Private Cloud • Rapid elasticity • IaaS • Community Cloud • Measured service • Hybrid Cloud • Broad network access Source: NIST Definition of Cloud Computing v15
  • 4. Cloud Drivers Reduce time to Reduce Market Complexity $ Green Change IT Cost Structure Strategic Tactical Scale on Demand Optimizing dev / test environments Virtualization Metering and Chargeback © 2011 Oracle Planning a Cloud Implementation
  • 5. Profile Applications & Workloads First Inventory Your Applications Suitable for cloud Not as suitable for now cloud Time based Vertically scaled applications Very parallel (i.e. batch) Consistent load levels Spiky traffic Latency sensitive applications Capital intensive (especially Insecure applications startup) Hardware device dependent (e.g. Proof of Concept fax server, SNA gateway) Low utilization ISV unsupported Less deployment costs Per CPU licensed applications High bandwidth costs / high real estate © 2011 Oracle Planning a Cloud Implementation
  • 6. What Do You Want the Cloud to Do? Start with Common Use Cases Augmentation (Elastic scaling) Shared Services Development and Test Resource sharing (consolidation) Most enterprises are trying • Shared development and test environments • Hardware & Services consolidation © 2011 Oracle Planning a Cloud Implementation
  • 7. Key Logical Abstractions to Consider Clouds Require New ‘Models’ Separation of roles (e.g., Cloud Provider vs  Click to edit the Service Developer) outline text format .  Second Outline Deployable Entities Level (aka VDCs) include Service Templates and − Third Outline Service Context (e.g. – Level OVAB ‘Assemblies’)  Fourth Outline Logical resource Level ‘pools’ abstraction of − Fifth physical resources Outline Level © 2011 Oracle Planning a Cloud Implementation − Sixth
  • 8. Roadmap to Cloud Multi-Dimensional Journey Optimize Automate Consolidate Achieve new Standardize Reduce the operational manual tasks models & Reduce the for managing IT greatest footprint of efficiency Define a single solution for deployed a given problem applications Individual enterprises or applications may join the roadmap at different points © 2011 Oracle Planning a Cloud Implementation
  • 9. Enterprise Evolution To Cloud Public Clouds Hybrid IaaS PaaS IaaS Public Cloud SaaS Evolution PaaS SaaS Private Cloud Evolution Virtual Private Cloud App1 App2 App3 App1 App2 App3 App1 App2 App3 App1 App2 App3 Private PaaS Private PaaS Private PaaS Private IaaS Private IaaS Private IaaS Silo’d Grid Private Cloud Hybrid •Physical •Virtual •Self-service •Federation with •Dedicated •Shared services •Policy-based public clouds •Static •Dynamic resource mgmt •Interoperability •Heterogeneous •Standardized •Chargeback •Cloud bursting appliances •Capacity planning © 2011 Oracle Corporation
  • 10. Cloud is a Multi-Year Journey Northern Trust PaaS Example  Each release of an architecture platform evolves into what the industry now calls PaaS  JavaArch1.x – Web SSO Security  Web2000 – Co-Hosting applications, enterprise logging, templated environment, scripted builds  JavaArch8 – Messaging API’s, scripted deployments, app metrics, monitoring  JavaArch11 – Virtualized, automated creation, on-demand resources, end-to-end experience PaaS has allowed the business to invest in developing new capabilities rather than Infrastructure © 2011 Oracle Corporation
  • 11. Where is EMEA on this journey ? Next Generation Data Centre Index • Data Centre Efficiency Research • Conducted by Quocirca • Flexibility, Sustainability & Suportability • Additional Questions on Cloud Computing © 2011 Oracle Corporation
  • 12. Cloud Adoption Plans UK > 50% of organizations plan to adopt one or more Private Clouds © 2011 Oracle Corporation
  • 13. Getting ready for Cloud Computing Next Generation Data Centre Index Results • Successful Organizations : 1. Apply Rationalization and Consolidation to Simplify their Data Centre using a common stack 2. Create a flexible pool of resources with Enterprise Ready Virtualization across the layers of the stack 3. Have constructed a well designed Next Generation Data Centre architecture based on standards 4. Manage the Next Generation Data Centre through a single tool © 2011 Oracle Corporation
  • 14. Oracle Private Cloud Platform Applications Cloud Management Oracle Enterprise Custom Apps Oracle Apps ISV Apps Manager Application Performance Mgmt Platform as a Service Lifecycle Integration: Process Mgmt: Security: User Interaction: Management SOA Suite BPM Suite Identity Mgmt WebCenter Application Grid: WebLogic Server, Coherence, Tuxedo, JRockit Configuration Management Database Grid: Oracle Database, RAC, ASM, Partitioning, IMDB Cache, Active Data Guard, Database Security Application Quality Mgmt Infrastructure as a Service Oracle Solaris Operating Systems: Oracle Enterprise Linux Oracle Linux Ops Center Oracle VM for SPARC (LDom) Oracle VM for x86 Solaris Containers Physical & Virtual Servers Systems Mgmt Storage © 2010 Oracle Corporation – Proprietary and Confidential 14
  • 15. Oracle Private Cloud Platform Applications Cloud Management Oracle Enterprise Custom Apps Oracle Apps ISV Apps Manager Application Performance Mgmt Platform as a Service Lifecycle Integration: Process Mgmt: Security: User Interaction: Management SOA Suite BPM Suite Identity Mgmt WebCenter Application Grid: WebLogic Server, Coherence, Tuxedo, JRockit Configuration Management Database Grid: Oracle Database, RAC, ASM, Partitioning, IMDB Cache, Active Data Guard, Database Security Application Quality Mgmt Infrastructure as a Service Oracle Solaris Operating Systems: Oracle Enterprise Linux Oracle Linux Ops Center Oracle VM for SPARC (LDom) Oracle VM for x86 Solaris Containers Physical & Virtual Servers Systems Mgmt Storage © 2010 Oracle Corporation – Proprietary and Confidential 15
  • 16. Oracle Private Cloud Platform Applications Cloud Management Oracle Enterprise Custom Apps Oracle Apps ISV Apps Manager Application Performance Mgmt Platform as a Service Lifecycle Integration: Process Mgmt: Security: User Interaction: Management SOA Suite BPM Suite Identity Mgmt WebCenter Application Grid: WebLogic Server, Coherence, Tuxedo, JRockit Configuration Management Database Grid: Oracle Database, RAC, ASM, Partitioning, IMDB Cache, Active Data Guard, Database Security Application Quality Mgmt Infrastructure as a Service Oracle Solaris Operating Systems: Oracle Enterprise Linux Oracle Linux Ops Center Oracle VM for SPARC (LDom) Oracle VM for x86 Solaris Containers Physical & Virtual Servers Systems Mgmt Storage © 2010 Oracle Corporation – Proprietary and Confidential 16
  • 17. Transforming the Technology Stack System Optimized Systems, Engineered Systems Elements Optimized Solutions Massively Customized Optimized Core Massively Simplified Evolutionary Approach to IT HW/SW Engineered to Investing in Best of Breed Applications Expertise Work Together © 2011 Oracle Corporation
  • 18. Flexible Private Cloud Options Building Blocks: Server, Storage, Optimized Solution : Engineered Systems Network, Software Enterprise Cloud Infrastructure © 2011 Oracle Corporation
  • 19. Oracle Optimized Solution for Enterprise Cloud Infrastructure © 2011 Oracle Corporation
  • 20. Build, Package and Test Applications Oracle Virtual Assembly Builder Oracle Oracle Oracle SOA BPM Oracle Identity Package multi-tier applications for rapid, WebCenter Suite Suite Mgt error-free deployment Oracle Application Grid Application A Application B Oracle Database Grid Oracle Enterprise Manager Introspection & Virtualized Assembly Software Appliances Assembly A Assembly B Oracle VM Server Oracle VM Template Builder Deployment OVF Packaging © 2010 Oracle Corporation – Proprietary and Confidential 20
  • 21. Optimized Solution for Cloud Infrastructure Build From Scratch Oracle Optimized Solution for Oracle Templates with Components Enterprise Cloud Infrastructure Testing and Validation  Server Pool pre-configured  Faster deployment Installation and  Lower Risk Testing and configuration Validation Acquisition of components Installation and configuration Pre-implementation Acquisition of System sizing Testing and Validation components Configuration Weeks to Months Days Hours •Deployment time reduced from months to hours © 2011 Oracle Corporation
  • 22. Oracle x86: Superior 5-year Infrastructure TCO HP, IBM over one-third more than Sun Blade infrastructure Five-year TCO 10 × Blades + Chassis + Networking Up to 38% less HP system maintenance is for 4-hour response time pricing; single enterprise vCenter license required to match functionality but not included. © 2011 Oracle Corporation
  • 23. PaaS Private Cloud Architecture with Engineered Systems Built by each Dept 1 Dept 2 Dept 3 Ent department App App App erp rise Ma nag em Shared Components Self-Service Interface ent Oracle SOA, Oracle Data Oracle WebCenter Oracle Identity Oracle BPM Integration Content Management Management Provided OS, Virtualization by Central IT Database Grid Application Grid Exalogic Exadata Oracle Elastic Cloud © 2011 Oracle Corporation
  • 24. Oracle Exalogic Elastic Cloud Delivering real business value Extreme Java Mission Integrated Performance Critical Cloud System Improved Operational Cost Time to Deploy up to Reduced up to Reduced 10X 60% 90% © 2011 Oracle Corporation
  • 25. Private Cloud Database Consolidation • Oracle enables all levels of consolidation - Infrastructure, Database, Schema • The higher the consolidation density - The greater the return on investment • Oracle Exadata Database Machine - Ideal Private Cloud consolidation platform - Fastest time-to-market • Customers already saving with consolidation © 2011 Oracle Corporation
  • 26. Private Cloud Lifecycle 3. Deploy via Self-Service 2. Build, Package 4. Manage/Monitor • Deploy through and Test Apps self-service • Monitor via self-service • Adjust capacity based on Developer/ policies • Assemble app • Manage using shared IT Admin (patch, components backup) • Test app App Developer IT/App Owner App 5. Charge 1. Set Up Cloud Oracle Enterprise Manager Shared Components Self-Service Interface IT/App Owner Oracle Fusion Middleware • Meter and IT Chargeback Oracle Oracle Database • Set up PaaS Enterprise • Set up shared Manager components • Set up self- Oracle VM, Linux, Solaris service portal Sun Servers & Storage © 2010 Oracle Corporation – Proprietary and Confidential 26
  • 27. Oracle Cloud Lifecycle Management Capability Cloud Management Capabilities Self-Service Metering and Policy-Driven Capacity Assembly Provisioning Chargeback Resource Mgmt Planning Packaging Foundation Capabilities for Managing Datacenters Configuration Lifecycle and Management Compliance Application Application Performance Quality Management Management Full App-to-Disk Management © 2011 Oracle Corporation
  • 28. Oracle Enterprise Manager ROI Study Multi-customer Study Demonstrates Strong ROI, Business Value ($M) • ROI of 149% with a payback period of 18 months • Lower downtime by up to 90% • Improve IT staff productivity by up to 75% • Reduce capital spending on servers by up to 20% © 2011 Oracle Corporation
  • 29. Case Oracle IT: Oracle Development Study Nearly Ten Years Development / Use • Internal hardware resource management application leveraging existing development automation as a ‘private cloud API’ • A self-service reimaging & reboot portal for users • Average server utilization rate exceeds 80% over 7 day work week Current Metrics  Avg. new VM reservations per day: ~50  Avg. self-service reboots per day: ~25  Avg. self-service reimages per day: ~100 © 2011 Oracle Corporation
  • 30. Summary Planning Your Successful Cloud Journey • Decide what kind of cloud is under consideration - Infrastructure, Platform… , Private, Hybrid…. - Strategic or Tactical • Identify measurable benefits • Use appropriate ROI models • Evaluate organizational readiness • Develop a clear roadmap for deployment © 2011 Oracle Corporation
  • 31. For More Information…. oracle.com/cloud © 2011 Oracle Corporation
  • 32. © 2011 Oracle Corporation
  • 33. © 2011 Oracle Corporation © 2009 Oracle 33