1. Met Office social media
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2. Why use social media?
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3. A social journey
three years to build a community
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4. Online communications
objectives
Place the Met Office at the centre of online conversations on weather and climate
by growing reach and driving traffic back to the Met Office.
Increase engagement to grow understanding and inspire advocacy and pride in
our world leading service.
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5. Case Study:
Ex-hurricane Katia
• In early September 2011 Hurricane Katia
crossed the Atlantic reaching the UK as a post-
tropical storm.
• Traditional media began running stories of
‘hurricane to hit UK’ following story from a US
forecaster.
• Integrated communications campaign
undertaken to ensure weather forecast was
effectively communicated and impacts were
minimised.

6. Katia
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7. Case Study:
Ex-hurricane Katia
• Produced You Tube videos to support our
forecasts and warnings on our website gaining
over 70,000 views over 4 days.
• We worked with media outlets to syndicate
videos and blog posts.
• We provided integrated updates on the
progress of the storm on our blog, Facebook &
Twitter.
• We asked for ‘User Generated Content’ such as
observations and photos.
• Engagement increased by 20% and reach by
27% in month

8. Case Study:
Saharan sand falls in the UK
• Through social media monitoring noticed discussion on social media
about sand on cars.
• Created blog and video of satellite imagery showing the sand moving
from the Sahara to the UK.
• Shared video and blog post on social media channels.
• Result: Met Office at centre of online conversation about Saharan
sand.
• 9,800 video views, high number of positive comments
• 10,000 blog views
• 173 retweets on Twitter
• Shared by 73 people, seen by 4,700 people on Facebook
• Video embedded into news stories
• Blog and video top of Google for searches on Saharan sand

9. LISTEN ENGAGE
Met Office at centre of conversation
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10. LISTEN ENGAGE
Met Office at centre of conversation
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