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Introducing BookStats
May 15, 2013 | New York City
© 2013, the Book Industry Study Group & the Association of American Publishers
© 2013, the Book Industry Study Group and the Association of American Publishers
Why BookStats?
“It is a capital mistake to theorize
before one has data.”
-Arthur Conan Doyle
© 2013, the Book Industry Study Group and the Association of American Publishers
Why BookStats?
The most comprehensive annual
analysis of publishing.
Data Submissions
Category
 Trade
 School
 Higher Ed
 Professional
 Scholarly
Sales Tier
 Large: > $100M
 Medium: $5 M– $100
 Small: $500K – $5M
 Very Small: < $500K
© 2013, the Book Industry Study Group and the Association of American Publishers
Data Submissions
Minimum submissions for statistical
validity exceeded
Data submission deadline one month
earlier than previous years (Feb. 28)
© 2013, the Book Industry Study Group and the Association of American Publishers
© 2013, the Book Industry Study Group and the Association of American Publishers
Methodology
Step 1: Collect source data
Step 2: Using all known ISBNs from active
publishers, determine publisher peer groups
Step 3: Calculate average revenue per ISBN
Step 4: Determine full size of market
Step 5: Apportion breakdowns based on
apportionment of source data
Ned May
VP & Practice Leader
Outsell, Inc.
© 2013, the Book Industry Study Group and the Association of American Publishers

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MIP 2013 -- Introducing BookStats

  • 1. Introducing BookStats May 15, 2013 | New York City © 2013, the Book Industry Study Group & the Association of American Publishers
  • 2. © 2013, the Book Industry Study Group and the Association of American Publishers Why BookStats? “It is a capital mistake to theorize before one has data.” -Arthur Conan Doyle
  • 3. © 2013, the Book Industry Study Group and the Association of American Publishers Why BookStats? The most comprehensive annual analysis of publishing.
  • 4. Data Submissions Category  Trade  School  Higher Ed  Professional  Scholarly Sales Tier  Large: > $100M  Medium: $5 M– $100  Small: $500K – $5M  Very Small: < $500K © 2013, the Book Industry Study Group and the Association of American Publishers
  • 5. Data Submissions Minimum submissions for statistical validity exceeded Data submission deadline one month earlier than previous years (Feb. 28) © 2013, the Book Industry Study Group and the Association of American Publishers
  • 6. © 2013, the Book Industry Study Group and the Association of American Publishers Methodology Step 1: Collect source data Step 2: Using all known ISBNs from active publishers, determine publisher peer groups Step 3: Calculate average revenue per ISBN Step 4: Determine full size of market Step 5: Apportion breakdowns based on apportionment of source data
  • 7. Ned May VP & Practice Leader Outsell, Inc. © 2013, the Book Industry Study Group and the Association of American Publishers