Outsell's Ned May provides a "BookStats First Look" at BISG's Making Information Pay 2013, revealing new calendar year 2012 data on the size and scope of US book publishing for the first time.

1. A d v a n c i n g t h e B u s i n e s s o f I n f o r m a t i o n © 2 0 1 3 O u t s e l l , I n c .A d v a n c i n g t h e B u s i n e s s o f I n f o r m a t i o n
Making Information Pay 2013:
A First Look at BookStats
May 15, 2013
New York
Ned May
VP & Practice Leader

2. A d v a n c i n g t h e B u s i n e s s o f I n f o r m a t i o n © 2 0 1 3 O u t s e l l , I n c .
Agenda
 An Overview of the US Book Industry Today
 Going Deep on Trade
 A Few Key Points
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3. A d v a n c i n g t h e B u s i n e s s o f I n f o r m a t i o n © 2 0 1 3 O u t s e l l , I n c .
An Overview of the US Book Industry Today

4. A d v a n c i n g t h e B u s i n e s s o f I n f o r m a t i o n © 2 0 1 3 O u t s e l l , I n c .
The US Book Industry Today
Trade dominates sales
4
15.0
4.2
4.3
3.6
Trade K-12 Higher Education Professional / Scholarly
Source: 2013 BookStats
US Net Book Sales by Category (in US $B)

5. A d v a n c i n g t h e B u s i n e s s o f I n f o r m a t i o n © 2 0 1 3 O u t s e l l , I n c .
The US Book Industry Today
Sales are relatively flat overall
5
26.5 27.1 27.9 $27.4
27.1
US Net Book Sales (in US $B)
2008 2009 2010 2011 2012
Source: 2013 BookStats

6. A d v a n c i n g t h e B u s i n e s s o f I n f o r m a t i o n © 2 0 1 3 O u t s e l l , I n c .
A Few Hard Truths
Divergent paths today
6
(78)
(110)
(180)
(238)
(801)
18
76
349
732
$(238)
Religion
Adult Non-Fiction
Professional
Higher Education
K-12
Scholarly
Juvenile Non-Fiction
Juvenile Fiction
Adult Fiction
TOTAL
2012 Change in US Net Books Sales by Category
(in US $M)
Source: 2013 BookStats

7. A d v a n c i n g t h e B u s i n e s s o f I n f o r m a t i o n © 2 0 1 3 O u t s e l l , I n c .
Going Deep on Trade

8. A d v a n c i n g t h e B u s i n e s s o f I n f o r m a t i o n © 2 0 1 3 O u t s e l l , I n c .
Online Continues to Flourish
The billion-dollar shift in trade
8
-194
52
1,111
Retail Stores (Total)
Other Channels
Online Retail
2012 Change in US Net Trade Book Sales by Channel
(in US $M)
Source: 2013 BookStats

9. A d v a n c i n g t h e B u s i n e s s o f I n f o r m a t i o n © 2 0 1 3 O u t s e l l , I n c .
Digital Also Remains Robust
Trade e-books are still growing strong
9
-25
995
Physical
Non-Physical
2012 Change in US Net Trade Book Sales by Format
(in US $M)
Source: 2013 BookStats

10. A d v a n c i n g t h e B u s i n e s s o f I n f o r m a t i o n © 2 0 1 3 O u t s e l l , I n c .
Trade e-Books
Growth slows, but dollars remain strong
10
2008 2009 2010 2011 2012
355% Growth
199%
143%
44%
0%
50%
100%
150%
200%
250%
300%
350%
400%
$-
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
e-Book Net Sales (in US $M) and Growth Rate
Source: 2013 BookStats

11. A d v a n c i n g t h e B u s i n e s s o f I n f o r m a t i o n © 2 0 1 3 O u t s e l l , I n c .
Trade e-Books
Adult fiction dominates, but other categories are in play
11
40 18
197
68
585
198
46
1,291
484
216
1,831
592
469
Adult Fiction Adult Non-Fiction Juvenile Fiction
Trade e-Books Net Sales (in US $M)
2008 2009 2010 2011 2012
Source: 2013 BookStats

12. A d v a n c i n g t h e B u s i n e s s o f I n f o r m a t i o n © 2 0 1 3 O u t s e l l , I n c .
Adult Non-Fiction e-Books
Units outpace dollars
12
0
100
200
300
400
500
600
700
0
10
20
30
40
50
60
70
2008 2009 2010 2011 2012
DollarsinUS$M
UnitsinMillions
Units Dollars Source: 2013 BookStats

13. A d v a n c i n g t h e B u s i n e s s o f I n f o r m a t i o n © 2 0 1 3 O u t s e l l , I n c .
Special Considerations
A few key points
 Prices are relatively stable in trade
 e-Books have slowed a little
 Romance and young adult is on the rise
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14. A d v a n c i n g t h e B u s i n e s s o f I n f o r m a t i o n © 2 0 1 3 O u t s e l l , I n c .
About Outsell
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The information, analysis, and opinions (the “Content”) contained herein are based on the qualitative and quantitative research
methods of Outsell, Inc. and its staff’s extensive professional expertise in the industry. Outsell has used its best efforts and
judgment in the compilation and presentation of the Content and to ensure to the best of its ability that the Content is accurate
as of the date published. However, the industry information covered by this report is subject to rapid change. Outsell makes no
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