BISG's MIP for Higher Ed 2012 -- GALLAGHER

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The College Textbook market continues to grow in spite of dire
predictions

Total Dollar Market Size (in millions)
$9,000.0
$8,000.0
$7,000.0
$6,000.0
$5,000.0
$4,000.0 $7,703.2
$7,318.0
$3,000.0 $6,017.1 $6,272.2 $6,346.3
$5,733.2
$2,000.0
$1,000.0
$-
AY2005 AY2006 AY2007 AY2008 AY2009 AY2010

2

Students are Right: Textbook Prices Rising
New average price Used average price
$110.00 $104.14

$100.00 $101.63
$96.70
$90.00 $92.03
$87.16 $82.83
$80.00 $83.73
$80.24
$76.05
$70.00
$70.24
$66.58
$60.00 $63.52

$50.00
AY2005 AY2006 AY2007 AY2008 AY2009 AY2010

3

For more information or to receive the
full presentation.

Please contact Jessica Vieira at
Jessica.Vieira@bowker.com

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BISG's MIP for Higher Ed 2012 -- GALLAGHER

1. Overview of College Textbook Market Academic Year 2010 BISG Higher Ed Conference February 2011 1 Kelly Gallagher

2. The College Textbook market continues to grow in spite of dire predictions Total Dollar Market Size (in millions) $9,000.0 $8,000.0 $7,000.0 $6,000.0 $5,000.0 $4,000.0 $7,703.2 $7,318.0 $3,000.0 $6,017.1 $6,272.2 $6,346.3 $5,733.2 $2,000.0 $1,000.0 $- AY2005 AY2006 AY2007 AY2008 AY2009 AY2010 2

3. Students are Right: Textbook Prices Rising New average price Used average price $110.00 $104.14 $100.00 $101.63 $96.70 $90.00 $92.03 $87.16 $82.83 $80.00 $83.73 $80.24 $76.05 $70.00 $70.24 $66.58 $60.00 $63.52 $50.00 AY2005 AY2006 AY2007 AY2008 AY2009 AY2010 3

4. For more information or to receive the full presentation. Please contact Jessica Vieira at Jessica.Vieira@bowker.com