BISG WEBCAST - Distribution in a Digital World (06.01.11)
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Like transformations in printing and marketing, the impact of digital technology on publishing is putting distribution in a whole new light. This 60-minute BISG Webcast will provide valuable insight into the changes in distribution, and how publishers can mold these changes to significantly improve efficiencies, revenue, profits and customer relations.
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BISG WEBCAST - Distribution in a Digital World (06.01.11)
- 1. This BISG WEBCAST took place Wednesday, June 1, 2011 at 1:00 p.m. Eastern To register for future BISG Webcasts, please visit: http://www.bisg.org/event-cat-6-webcasts.php BISG WEBCAST © 2011, the Book Industry Study Group, Inc. www.bisg.org
- 2. BISG WEBCAST © 2011, the Book Industry Study Group, Inc. 2 www.bisg.org
- 3. Creating a more informed, empowered and efficient book industry supply chain for both physical and digital products. BISG is committed to the development of effective industry- wide standards, best practices, research and events that enhance relationships between trading partners. www.bisg.org BISG WEBCAST © 2011, the Book Industry Study Group, Inc. 3 www.bisg.org
- 4. ANGELA BOLE Deputy Executive Director RICK JOYCE Chief Marketing Officer Book Industry Study Group Perseus Books Group angela@bisg.org Rick.Joyce@perseusbooks.com JAMES LICHTENBERG President MARCELLA SMITH Lightspeed LLC Marcella Smith Associates jimlichtenberg@mac.com marcex2@mac.com BISG WEBCAST © 2011, the Book Industry Study Group, Inc. 4 www.bisg.org
- 5. BISG WEBCAST © 2010, the Book Industry Study Group, Inc. 5 www.bisg.org
- 6. BISG WEBCAST © 2011, the Book Industry Study Group, Inc. 6 www.bisg.org
- 7. Assessing the impact of digital products and digital technology BISG WEBCAST © 2011, the Book Industry Study Group, Inc. 7 www.bisg.org
- 8. Printers Authors Distributors Readers Retailers BISG WEBCAST © 2011, the Book Industry Study Group, Inc. 8 www.bisg.org
- 9. Up for Readers Authors grabs! BISG WEBCAST © 2011, the Book Industry Study Group, Inc. 9 www.bisg.org
- 10. Understand where things stand Willing to experiment Accept change for what it is … neither more nor less BISG WEBCAST © 2011, the Book Industry Study Group, Inc. 10 www.bisg.org
- 11. Publishers outsourcing most of the processes after editorial Publishers going direct to retailers and readers In any case, JIT printing and smaller inventories spell the reduction, if not the end, of warehousing BISG WEBCAST © 2011, the Book Industry Study Group, Inc. 11 www.bisg.org
- 12. Opportunity for publishers to tailor distribution to their customer verticals and business needs Opportunity for distributors to become aggregators of digital product as well as physical BISG WEBCAST © 2011, the Book Industry Study Group, Inc. 12 www.bisg.org
- 13. BISG WEBCAST © 2011, the Book Industry Study Group, Inc. 13 www.bisg.org
- 14. Changes and Challenges BISG WEBCAST © 2011, the Book Industry Study Group, Inc. 14 www.bisg.org
- 15. Digitizing all “easy” frontlist Key Publisher Tasks: Digitizing productive “easy” backlist Implications for Distribution Add Conversion partner Ask more of current distributor Rise of eRetailing of pBooks Marketplace Changes Path to Kindle, kindle, kindle Rise of internet marketing and publicity Decline of traditional, professional book review media BISG WEBCAST © 2011, the Book Industry Study Group, Inc. 15 www.bisg.org
- 16. Digital Strategy Key Publisher Tasks Partner Selection Implications for Distribution Decline of physical book retailers Marketplace Changes Sourcing broad eDistribution Amazon kindle drives the true start capabilities/partner of the eBook era Paths to nook, iBookstore, android Amazon’s run at the iTunes strategy eMerchandising (unsuccessful) Consider integrated distribution Proliferation of successful eReaders partner (kindle, nook, ipad, android to come) Digital Dating beyond distribution for Rise of the cross platform reader app online discovery SPR & POD Opening up of international markets Agency model for niche content BISG WEBCAST © 2011, the Book Industry Study Group, Inc. 16 www.bisg.org
- 17. Library eReader and eBook lending Author as publisher New Business Models Market Structure r/evolution at scale Agent as publisher Ad-supported devices Retailer as publisher Subscription models Brand as publisher Functionality-rich reader apps Blogger/eyeball aggregator as Social Reading retailer Freemotions Affiliate commerce Mashups & user configured Author-access monetization Redefinition of self-publishing BISG WEBCAST © 2011, the Book Industry Study Group, Inc. 17 www.bisg.org
- 18. All jobs are digital End of reverted/out of print Publishing Process Reinvention Territorial/Rights revolution Content for all platforms from the start More world rights exploitation Tagging and Metadata Global laydowns? Social Media Monitoring/engagement Emergence of Global Networks and Redesigned workflow Alliances Process transparency/marketplace influence in-process Explosion of versions Author Platform Development BISG WEBCAST © 2011, the Book Industry Study Group, Inc. 18 www.bisg.org
- 19. Define your core capability set, partner for everything else Partners should be option-creating, not option-limiting Waning Partner values: terms, pecking order, “what else is in the bag” Emerging Partner Values: Continuous Learning, Best Practices, Transparency, Control, Data, Clout, Reach, Efficiency BISG WEBCAST © 2011, the Book Industry Study Group, Inc. 19 www.bisg.org
- 20. BISG WEBCAST © 2011, the Book Industry Study Group, Inc. 20 www.bisg.org
- 21. Data integrity BISG WEBCAST © 2011, the Book Industry Study Group, Inc. 21 www.bisg.org
- 22. New formats and market expansion ◦ Trade paperbacks (the 70s) ◦ Bookstores move into malls (the 80s) Discounting Hardcover sales explode Audio Books Cassettes, CDs, MP3 BISG WEBCAST © 2011, the Book Industry Study Group, Inc. 22 www.bisg.org
- 23. Desktop Publishing Print on Demand Bookselling on the internet E book ◦ Affordable ◦ Convenient ◦ Invisible BISG WEBCAST © 2011, the Book Industry Study Group, Inc. 23 www.bisg.org
- 24. Content in any format Digital content rights? Data, data, data BISG WEBCAST © 2011, the Book Industry Study Group, Inc. 24 www.bisg.org
- 25. Data Product metadata ◦ http://www.bisg.org/what-we-do-cat-21-product- metadata.php Product on sale date ◦ http://www.bisg.org/what-we-do-12-143-on-sale-date- compliance-recommended-best-practices.php BISG WEBCAST © 2011, the Book Industry Study Group, Inc. 25 www.bisg.org
- 26. Data ◦ Distribution network is helpless w/out it Libraries Wholesalers Retailers Online Brick & Mortar BISG WEBCAST © 2011, the Book Industry Study Group, Inc. 26 www.bisg.org
- 27. Data ◦ Timing Availability of the data Delivery of the data ◦ Impact on sales BISG WEBCAST © 2011, the Book Industry Study Group, Inc. 27 www.bisg.org
- 28. Data ◦ Discrete identifiers Essential for channel sales tracking http://www.bisg.org/what-we-do-18-79-the-identification-of- digital-book-content.php BISG WEBCAST © 2011, the Book Industry Study Group, Inc. 28 www.bisg.org
- 29. Thank you! We’ll now take questions ANGELA BOLE Deputy Executive Director RICK JOYCE Book Industry Study Group Chief Marketing Officer angela@bisg.org Perseus Books Group Rick.Joyce@perseusbooks.com JAMES LICHTENBERG President MARCELLA SMITH Lightspeed LLC Marcella Smith Associates jimlichtenberg@mac.com marcex2@mac.com BISG WEBCAST © 2011, the Book Industry Study Group, Inc. 29 www.bisg.org