1. This BISG WEBCAST took place
Thursday, January 28, 2010 at 2:00 p.m. ET
To register for future BISG Webcasts, please visit:
http://www bisg org/event cat 6 webcasts php
http://www.bisg.org/event-cat-6-webcasts.php
Special thanks to our webcast sponsor
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2. “Working to create a more
informed,
informed empowered and efficient
book industry supply chain
for b h h
f both physical and digital products.”
l dd l d ”
www.bisg.org
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3. SPONSORS
CreateSpace
Hewlett-Packard
Independent Book Publishers Association
Lightning Source
FEATURED CONTRIBUTORS
Barnes & Noble
Blurb
Bridge Publications
CreateSpace
Harvard University Press
Hewlett-Packard
IBT
John Wiley & Sons
Library of Congress
Lightning Source, Inc.
Malloy
Océ
On Demand Books
Oxford University Press
Unlimited Publishing LLC
Xerox
© 2010, Wiley Publishing, Inc.
Digital Book Printing For Dummies®
5.5" X 8.5"
84 pages
Digital Book Printing For Dummies® was produced by BISG BISG,
under license from and with the editorial assistance of
Wiley Publishing, Inc.
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4. Introductions & Housekeeping
Angela Bole, Deputy Executive Director, BISG
Overview: Using digital printing to improve
availability and maximize sales
il bilit d i i l
Kurt Biedler, Senior Manager of Business Development, Amazon.com
Case Study #1: John Wiley & Sons
Lynn Terhune, Global Digital Print Administrator, John Wiley & Sons
Case Study #2: Harvard University Press
Sara Davis Anderson, Operations Manager, Harvard University Press
Moderated Q&A
Q
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6. The presenter has requested that this portion of the presentation be
removed from public posting. Please contact Kurt Biedler at
publisher@createspace.com f more i f
bli h @ t for ti
information.
Using digital printing to improve
availability and maximize sales
Kurt Biedler
Senior Manager of Business Development
Amazon.com
BISG WEBCAST Publisher@CreateSpace.com
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7. John Wiley & Sons
Lynn Terhune
Global Digital Print Administrator
BISG WEBCAST John Wiley & Sons
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8. How does Wiley use digital printing?
•Ultra Short Run (USR) fulfillment back to one of our
Ultra
DC’s (Wiley forwards a standard manufacturing po or
EDI order to vendor for a qty range of apprx 10-500
product is delivered back to a Wiley DC)
•POD / Drop Ship (DS) directly to a customer (Wiley
routes EDI order to vendor and vendor ships to
customer))
•Distribution (DI) business thru wholesalers and on-
line retailers like Ingram & Amazon (Customer orders
directly from Amazon - Print & fulfill.)
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9.  y y
Currently Wiley has 822 US titles
in an USR status
 During calendar year 2009:
 425 printings of USR titles
 Average of 35 USR printings per month
 105,413 units printed
 Average print run was 248 units
 5 digital vendors used (b t skewed t 1 vendor)
(but k d to d )
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10.  My focus for today’s Webcast will
today s
be on Wiley’s use of digital book
printing thru our Global Demand
Print Program.
 Fulfillment Models are:
-POD in US
POD
-USR in the UK
-DI in US and UK
DI
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11. Currently almost 12,000 Wiley titles
available in our Global Demand Print
Program
Program.
And now HE WCS titles available too…
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12.  A Global Demand Print Program offers a virtual
database/library/warehouse of titles available to
d b /lib / h f il il bl
customers on an as needed basis.
 Receive an order; fill it easily, economically and
efficiently.
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13.  Content kept available and in print
 No more out of stock situations due to exact
quantity supplied
 Product supplied in a timely manner
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14.  Additional sales revenue
 No lost revenue from out of print or back
out-of-print back-
order cancellation
 Not having to tell an author the work is going
 out of print
out-of-print
 No minimum quantity reprints
 Reduce Distribution Center space
requirements
 Reduce obsolescence
 Improve customer service
 Improved title visibility and sales uplift thru
exposure from distribution channel
 Improve cash flow
 GREEN advantage
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15. Pub’d Feb 2003
Pub d
1st printing of 2,000
+900 written-off &
destroyed
POD Dec 2005
Sales uplift of 178
units for past 3 FY’s
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16.  Pub’d August 2001
 Conventional printings from ‘01 to ‘05
 1st printing of 3,000 & reprints of
3 000
1,000 each
 Sales decline in ‘06
 POD Nov 2006
 Sales uplift of 2,414 units for past 3
2 414
FY’s w/ 468 comp copies
 Sales in FY08 greater than sales in
g
FY06 by +600 units!
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17. 8%
22%
No change
Decrease
Increase
70%
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18.  Time to customer / market
reduced due to file sharing
 Reduction in shipping costs
 Title is available to customers in all our
markets
 Green advantage – eliminate inter-company
freight
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19.  No Po’s to cut
 No vendors to follow-up with on specific orders
 No Bound Book dates to watch
 Minimal inventory to monitor
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20.  No estimates for individual titles
 No individual invoices
 No Reprint Requests
 No more film flat storage charges
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21.  Quality (Care is need if book scanned. QC
needed on the publisher side if files supplied.)
d d h bli h id fil li d )
 Savings in some departments, but additional
tas s o ed
tasks moved to ot e a eas ( o e a p e,
other areas (For example,
Operations for order monitoring)
 Back office sales reporting and invoicing can be
clumsy
l
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22.  What kind of growth has Wiley
experienced overall th our
i d ll thru
Global Demand Print Program?
*Please note Wiley Fiscal Year runs May 1st to April 30.
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23. Units
FY07 379,186
FY08 561,720
FY09 579,005
FY10 (TD 11/09) 355,956
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24.  Trim size
 Page count
 Text color
 Cover colors / special effects
 Bind style
 Halftones
 Prior sales units
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25.  1st Prints
 Reprint Stop-Gaps
Stop Gaps
 HE Supplements
 Journals
 Custom Publishing
C t P bli hi
 Out-of-Print (POD Zzzz’s or Zombies)
 Test Market runs
 Sets
S
 Convention orders
 All product - Higher run length reprints
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26.  4 color
 Distributed printing in Australia, Asia &
Canada
 Print /M di
P i t w/Media
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27. Harvard University Press
Short Run Digital Printing
Sara Davis Anderson
Operations Manager
BISG WEBCAST Harvard University Press
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28. • Established in 1913
• 4,500 titles in print, roughly 15% digital reprints
• Notable authors include:
 Emily Dickinson
 Stephen Jay Gould
 Greil Marcus
 John Rawls
• Publish about 120 new titles a year
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29. • Short run originally for out of print hardcovers
with high print runs
 High prices in the used book market
 Average page count: 586 pages
 Average price: $100
g p $
• Identified 90 titles to print 25 copies each
 Quickly learned that uniformity would not work
 Some sold 100 immediately, others none
• Expanded to 200 titles, four month supply
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30. • Focus switched to paperbacks with sales under
150 copies per year
i
 Previously uneconomical to keep in stock
 OSI
• Print by carton quantity, reprint one carton
whenever stock falls below single carton quantity
• 420 titles
• Two week turnaround, drop ship option
• Print 100 cartons a month
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31. • UK warehouse ordering three copies of slow
selling titles
lli il
• Customers waiting six weeks
• Set up titles for short run in the UK only
• Separate list for US and international markets
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32. • Warehouse designed to store bulk quantities
• Warehouses need obsolescence to make room
for new stock
◦ OPs back in print, fewer OSIs means more locations are required
• Built half-size and quarter-size rack locations
• Change philosophy of picking
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33. www.oceusa.com/
Bob Berman
Vice President of Graphic Arts
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34. Angela Bole
Deputy Executive Director
Book Industry Study Group, Inc.
Group Inc
http://www.bisg.org/
angela@bisg.org
Sara Davis Anderson
Operations Manager
Harvard University Press
Lynn Terhune
Global Digital Print Administrator Kurt Biedler
John Wiley & Sons Senior Manager of Business Development
Amazon.com
BISG WEBCAST http://www.CreateSpace.com/info/publisher
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