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Welcome to 
Making Information Pay 2010 
OPENING REMARKS 
May 6, 2010
RIT 
Near Coat Check 
1221 Conference 
username = guest2 
password = guest2 
Making Information Pay (MIP) = #mip 
BISG = #BISG 
Show me the data 
© 2010, the Book Industry Study Group, Inc.
Thank you! 
© 2010, the Book Industry Study Group, Inc.
Gold Sponsors 
Silver Sponsors 
© 2010, the Book Industry Study Group, Inc.
© 2010, the Book Industry Study Group, Inc.
Creating a more informed, empowered and efficient book industry supply chain for both physical and digital products. 
© 2010, the Book Industry Study Group, Inc.
Creating a more informed, empowered and efficient book industry supply chain for both physical and digital products. 
BISG is committed to the development of effective industry- wide standards, best practices, research and events that enhance relationships between trading partners. 
© 2010, the Book Industry Study Group, Inc.
Improving the ratio of signal- to-noise in the book industry 
© 2010, the Book Industry Study Group, Inc.
The way we work 
“For too long business leaders have relied on their intuition or their ‘golden gut’ to make decisions. For too long, important calls have been based not on data, but on the experience and unaided judgment of the decision maker.” ~Tom Davenport 
Data and analysis drives better decisions and improved performance 
© 2010, the Book Industry Study Group, Inc. 
© Harvard Business School Press
Linear, linked, transparent, navigable, one dimensional 
© 2009 Practical Innovations 
The supply chain 
© 2010, the Book Industry Study Group, Inc.
To become thebook industry leadership organization in a time of great transformationby helping to build and support a new industry networkenabling new opportunities for profitable growth. 
BISG’s 
Vision Statement 
© 2010, the Book Industry Study Group, Inc.
Illustration taken from: 
The Math Book: From Pythagoras to the 57th Dimension 
by Clifford A. Pickover, Sterling Publishing 
The puzzle we’re now solving… 
© 2010, the Book Industry Study Group, Inc.
© Scanbuy, Inc 
Consumer empowerment 
© 2010, the Book Industry Study Group, Inc.
•Consumer Attitudes Toward E-Book Reading 
•Product data certification 
•Developing a specification for rights expression 
•Sales reporting of digital and print products 
•Best practices for employing identifiers for e-books 
•Understanding consumer-empowered symbology 
•Best practices for SEO, SEM 
•Best practices for tagging and indexing book content 
•Developing frameworks for managing content as data 
•Understanding Print on Demand 
•Best practices for assigning an on sale date 
And that’s just for starters… 
© 2010, the Book Industry Study Group, Inc. 
Working out the puzzle
Now, on with the show! 
Making Information Pay (MIP) = #mip 
BISG = #BISG

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1of13 - Making Information Pay 2010 (Scott Lubeck, BISG) (Opening Remarks)

  • 1. Welcome to Making Information Pay 2010 OPENING REMARKS May 6, 2010
  • 2. RIT Near Coat Check 1221 Conference username = guest2 password = guest2 Making Information Pay (MIP) = #mip BISG = #BISG Show me the data © 2010, the Book Industry Study Group, Inc.
  • 3. Thank you! © 2010, the Book Industry Study Group, Inc.
  • 4. Gold Sponsors Silver Sponsors © 2010, the Book Industry Study Group, Inc.
  • 5. © 2010, the Book Industry Study Group, Inc.
  • 6. Creating a more informed, empowered and efficient book industry supply chain for both physical and digital products. © 2010, the Book Industry Study Group, Inc.
  • 7. Creating a more informed, empowered and efficient book industry supply chain for both physical and digital products. BISG is committed to the development of effective industry- wide standards, best practices, research and events that enhance relationships between trading partners. © 2010, the Book Industry Study Group, Inc.
  • 8. Improving the ratio of signal- to-noise in the book industry © 2010, the Book Industry Study Group, Inc.
  • 9. The way we work “For too long business leaders have relied on their intuition or their ‘golden gut’ to make decisions. For too long, important calls have been based not on data, but on the experience and unaided judgment of the decision maker.” ~Tom Davenport Data and analysis drives better decisions and improved performance © 2010, the Book Industry Study Group, Inc. © Harvard Business School Press
  • 10. Linear, linked, transparent, navigable, one dimensional © 2009 Practical Innovations The supply chain © 2010, the Book Industry Study Group, Inc.
  • 11. To become thebook industry leadership organization in a time of great transformationby helping to build and support a new industry networkenabling new opportunities for profitable growth. BISG’s Vision Statement © 2010, the Book Industry Study Group, Inc.
  • 12. Illustration taken from: The Math Book: From Pythagoras to the 57th Dimension by Clifford A. Pickover, Sterling Publishing The puzzle we’re now solving… © 2010, the Book Industry Study Group, Inc.
  • 13. © Scanbuy, Inc Consumer empowerment © 2010, the Book Industry Study Group, Inc.
  • 14. •Consumer Attitudes Toward E-Book Reading •Product data certification •Developing a specification for rights expression •Sales reporting of digital and print products •Best practices for employing identifiers for e-books •Understanding consumer-empowered symbology •Best practices for SEO, SEM •Best practices for tagging and indexing book content •Developing frameworks for managing content as data •Understanding Print on Demand •Best practices for assigning an on sale date And that’s just for starters… © 2010, the Book Industry Study Group, Inc. Working out the puzzle
  • 15. Now, on with the show! Making Information Pay (MIP) = #mip BISG = #BISG