Media 8 is a digital marketing agency that needed a robust solution to extract insights from their data warehouse and eliminate manual data input. They selected the BIRT iServer reporting tool to develop scheduled and on-demand reports across multiple new data sources, including display, search, and social media feeds. This has provided faster access to data, boosted analyst performance, and expanded the agency's capabilities. BIRT reporting has given all stakeholders quicker access to expenditure activity and investments, helping identify trends and optimize performance.

1. At-A-Glance
Case Study
Media 8 Transforms Campaign Analysis, Expands Channels with
Fast and Flexible BIRT Solution
Industry: Media and Advertising Services Solution
• Leveraged in-house Java expertise using a web-centric report
Media 8 is a digital marketing agency headquartered in Miami
writer
that specializes in the US Hispanic and Latin American markets.
• Selected BIRT iServer and design, deployment and viewing
Clients include Sony, General Mills, Hertz, Starwood, Estee
tools from Actuate
Lauder and other Fortune 500 brands.
• BIRT Exchange and BIRT community activity have proven
Customer-facing business and campaign analysts work with invaluable
account teams to develop strategy, and execute and optimize • More than 25 scheduled reports provided to campaign
media initiatives across various markets and digital platforms. analysts, account managers, media planners and database
administrators, plus ad hoc, interactive usage
Challenge
• Need for a robust front end to extract and illuminate insights Benefits
from existing data warehouse • Aggregation and analysis: many more data sources now
• Eliminate time wasted on manual input and management. Use available, including Google AdWords, Twitter feeds, Atlas
time and manpower for deep analysis and optimization Solutions and DoubleClick—and with much faster access
• Fast, flexible solution with scheduled and on-demand and turnaround. Analyst performance and morale have risen,
functions along with rapid insight and analysis into data
• Expand access to multiple data sources, including display, • Transformation through certainty: uniform look and feel;
search and social media feeds dependable, near tamper-proof, scalable structure; fresh,
reliable data available overnight or in real time
• New channels: rapid access to more marketing data sources
offers new capabilities, revenue opportunities with existing
“All stakeholders, both internal teams and external and new clients
clients and partners, have quicker and more concise
access to the entire view of expenditure activity and
investments, making informed decisions that help
identify trends and increase performance.”
- John Santiago, Co-Founder Media 8
BIRT interactive analysis and concise view of campaigns have boosted morale,
performance and insight
Actuate Corporation Tel: (888) 422-8828
2207 Bridgepointe Parkway Web: http://www.actuate.com
Suite 500
San Mateo, CA 94404