a simple presentation on the changes of SEO and the Google algorithm.

1. The updates and changes with Google
algorithms, and why these changes occur
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2. Standard definition of an algorithm
The old days of Google
The good and the bad of online marketing
Why the Google algorithm changes?
Google Penguin and Google Panda
The new days of Google
How this effects SEO
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3. An algorithm is a series of functions, rules and
regulations that need to be followed. They can be used in
computer science and mathematics.
They are used in calculations, data manipulation and
automated systems.
They vary from being step by step instructions to
complex mathematical formulas.
Used by Google to get you the closest match within a
search.
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4. Back in the good old days of Google:
When you search for “flower shops in Bradford UK”
the search engine will produce page results linked to
what you have typed in. This is done with a variation
of equations, sequences and mathematical
algorithms. So when you type in “flower shops in
Bradford UK” you should get local flower shops in
Bradford, UK.
To get a higher ranking the methods were more
simple: page material, sponsored and advertising
techniques and placed key works. Now it is different.
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5. Profit organisations use online marketing to get the most interest in their website. This is
because:
High ranking = High popularity = More money
This is a extremely high motive to get your website the highest ranking within Google.
As the Google Algorithm is a series of automated system that is run by an algorithm. There are
techniques and tricks to get the algorithm to pick up your website and get a higher ranking.
These techniques can be:
Honest and genuine (White Hat Techniques)
Unethical and in some cases illegal (Black Hat Techniques)
All of these are done to get the most attention online and get the most hits.
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6. Google works, so why the constant changes?
The updates in the algorithm aim to minimise and put a
stop to the unethical, Black Hat SEO techniques that are
affecting genuine websites.
The algorithm updates aim to improve the quality of Image from:
http://www.bluechipwebdes
search for the user, and try and cut out the websites that ign.com/white-hat-seo/
use cheating, unethical techniques to get websites a
higher ranking.
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7. Google changes its Algorithms around 500 times a year. These
are usually small changes that make subtle and shifts on what
Google looks for when a user searches for a website.
However, the algorithm can change rather dramatically with
large updates that can change how websites are ranked and
how important their online presence is.
Penguin and Panda are two formations of Google algorithms
updates. They are both designed to make sure that the
searches are successful and to cut out some of the Black Hat
SEO schemes; Overall, to improve the quality for the search.
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8. Penguin targets some of the Black Hat SEO schemes that
are used and rank the page down.
The Penguin update actually looks into the links of
websites and checks the quality of them. This is to stop
the unethical 3-way-linking – A way to boost hits on a
certain website.
Penguin also looks at the links to Facebook, YouTube etc.
Image from:
And boosts rankings up for social media integration, http://www.bluechipwebdes
which is a very different change. ign.com/white-hat-seo/
The creation of the penguin resulted in a large shift in
the Google ranking, causing a lot of complaints from
website holders.
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9. Panda looks at the content itself and demotes old and
out-of-date content.
With Panda, The algorithm does not look at keywords
anymore. To reduce more “black Hat schemes” the
Algorithm looks at the entire content.
Panda makes sure that websites with up to date, regular
Image from:
content gets priority over websites that are just jam http://googlewebmastercen
packed with keywords. tral.blogspot.co.uk
High quality is now the key with new Google Panda
update
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10. The world wide web is constantly changing. With things
like:
- Social media sites
- A large increase in the WebPages and websites.
-Tablets and Phone technology
- New updates to Online marketing
All of this has made the algorithm to change and to give the
user the most accurate search even with these constant
changes.
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11. In terms of SEO, the updates in algorithms change how some
websites are ranked.
The 20th Panda update has only affected 0.3% that may not see
like a lot but it is hundreds of thousands of websites.
Quality content within the website is the key thing with the new
updates in the Google algorithms.
One excellent website full of content has a lot more bearing that
a selection of weak websites with minimal content all linked
together. The Google Algorithm update tries to get the legitimate
and valid websites the best ranking. Make sure that you are one
of them and doing the correct, legitimate methods.
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12. Images/statistics and research:
http://www.gadgec.com/google-algo-updates-2012/
http://seoimpression.blogspot.co.uk/2012/04/googles-algorithm-update-to-
penalize.html
http://www.upsearch.co.uk/google-penguin-what-is-it.html
http://stephenslighthouse.com/2010/12/18/google-classic/
http://computer.howstuffworks.com/google-algorithm.htm
http://mashable.com/2012/07/03/penguin-google-seo/
http://letsbuildwebsites.com/seo-strategies-for-2012-post-google-panda-and-penguin/