1. HOW EFFECTIVE IS THE COMBINATION OF
YOUR MAIN PRODUCT AND ANCILLARY
TEXTS?
2. FILM POSTER
This is my poster for my film, On the poster I
have used a picture of the mask to show the
audience the main character in the film and
also to portray the genre and show some of
the narrative because it tells the audience that
something bad will most likely happen and
that it is gruesome.
I have also used the same font for the film
title as it appears in the trailer and also on the
magazine in capitals to help keep the
continuity and make it recognisable for the
audience and so that they can link them all
together through the brand identity.
On the poster I have included the tag line of
‘It’s watching you’ this tells the audience a bit
about the film but doesn't give away to
much, the tag line is also in the same font as
the titles of the film are so that the audience
will recognise this font and know that they link.
3. FILM MAGAZINE
This is my magazine front cover for my
promotional package, it keeps the brand
image through using the same font as on the
poster and the trailer which is therefore
keeping up the continuity.
I also chose to use the image of my main
actor because my USP for my film is the actor
starring in the film being Owen Griffiths so I
used an image of him to attract the target
audience because they will know that he is
starring in the film
I used the key cover line of ‘unmasked the
man behind the mask’ to anchor the image
because this tells the audience that inside it
will be telling you all about the main actor and
the audience will want to buy the magazine so
that they can find out more.
4. FILM TRAILER
This is my final film trailer, I have used
continuity in my promotional package by using
the same font throughout, the magazine front
cover and the poster have the same font style
that is used in my trailer for the title of the film.
Also during the trailer you see the mask which
I have used on the poster so that the audience
can recognise this because it is visually
striking as an iconic image used to convey the
genre and also the narrative because it shows
there is a hidden threat.
For some of the shots in the trailer I have used
night vision to show the visual iconography of
being watched and show that the masked man
is stalking them, therefore it is letting the
audience know a bit more about the narrative
of the film.
5. FINAL THOUGHTS
Altogether I think that my promotional
package is very consistent in showing the
brand image through the use of having the
same font on them all so that the audience
can recognise all of these link together
Also the use of the mask in the poster and
the film portray the narrative and genre of
the film.