2. Abdisalam Issa-Salwe, Thames Valley University
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Why IS is important to organisations?
Understand the role and relevance of an
information system aids decision making.
Identifying and evaluating appropriate
information systems.
Managing the process of information
gathering, processing, storage and
retrieval
Managers make decisions using the
information available to them at the time.
4. Abdisalam Issa-Salwe, Thames Valley University
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MEDIATING FACTORS:
Environment
Culture
Structure
Standard Procedures
Politics
Management Decisions
Chance
ORGANISATIONS INFORMATION
TECHNOLOGY
The two-way Relationship between organisations and Information Technology
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About Business Strategy
Organisation has a limited set of
resources (e.g. time, people, money,
physical resources) and they must decide
how to use those resources.
Strategy is deciding what the organisation
is going to do and how it will use its
resources
A business system is a collection of people,
machines and methods organised to
accomplish a set of specific functions.
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About Business Strategy? (cont…)
Contributing to the establishment of the
organisation's long term business objectives e.g.
identifying and evaluating external factors which
may impact on the organisation
Identifying and appraising the organisation's skills
and resources
Identifying and defining business options; evaluating
these options, performing risk assessments and
recommending strategies for adoption
Analysing the economic impact of environmental
change upon the organisation
Analysing market and competitive developments in
relation to marketing strategy
Contributing to the development of the
organisation's information systems strategy as a
complement to its business strategy
7. Abdisalam Issa-Salwe, Thames Valley University
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Examples of Strategies
Strategy 1: Manufacture equipment with
the money and use the building and the
people to manufacture widgets.
Strategy 2: Outsource the production of
widgets and use the people and building to
be widget distributor - or perhaps a widget
store.
Strategy 3: Sell the patent to a larger firm,
sell the building, fire the employees and
retire!
8. Abdisalam Issa-Salwe, Thames Valley University
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Implications of information management in organisations
It has the potential to contribute to
the achievements of organisations
It has different purposes in different
organisations. These purposes will
be influenced by the organisation's
goals as well as by its culture and
its stance on information.
It is practiced in a political, social
and cultural context which shapes
both what information management
does and how it does it.
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Developing IS/IT strategy
Once key strategic issues have been
identified, they feed into business
objectives, particularly marketing
objectives.
SWOT analysis can be used in
conjunction with other tools for audit
and analysis, such as PEST analysis and
Porter's Five-Forces analysis.
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SWOT Analysis
SWOT analysis is an important tool for
auditing the overall strategic position of
a business and its environment.
SWOT is an abbreviation for Strengths,
Weaknesses, Opportunities and Threats
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Strengths and weaknesses are Internal
factors:
For example, a strength could be your specialist
marketing expertise. A weakness could be the lack
of a new product.
Opportunities and threats are external
factors.
For example, an opportunity could be a developing
distribution channel such as the Internet, or
changing consumer lifestyles that potentially
increase demand for a company's products. A threat
could be a new competitor in an important existing
market or a technological change that makes
existing products potentially obsolete
SWOT Analysis (Cont…)
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SWOT Analysis (cont…)
Strength
your specialist marketing expertise.
a new, innovative product or service
location of your business
quality processes and procedures
any other aspect of your business that adds
value to your product or service.
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SWOT Analysis (cont…)
Weakness could be:
lack of marketing expertise
undifferentiated products and service (i.e. in
relation to your competitors)
location of your business
poor quality goods or services
damaged reputation
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SWOT Analysis (cont…)
Opportunity could be:
a developing market such as the Internet.
mergers, joint ventures or strategic alliances
moving into new market segments that offer
improved profits
a new international market
a market vacated by an ineffective competitor
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SWOT Analysis (cont…)
Threat could be:
a new competitor in your home market
price wars with competitors
a competitor has a new, innovative product or
service
competitors have superior access to channels
of distribution
taxation is introduced on your product or
service
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Critical Success Factors (CSF)
A small number of easily identifiable
operational goals
Shaped by industry, manager,
environment
Believed to assure firm’s success
Used to determine organization’s
information requirements
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CSF example
Example Goals CSF
Profit concern Earnings per share
Return on
investment
Market share
New product
Automotive industry:
styling
quality dealer system
cost control
Energy standards
Not for profit Excellent health care Regional integration
Improved monitoring of
regulations
Efficient use of resources
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Process of Decision Making
Strategic Decision Making:
Determines long-term objectives,
resources, and policies
Management Control: Monitors
effective or efficient usage of
resources and performance of
operational units
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Process of Decision Making (cont…)
Operational control: Determines
how to perform specific tasks set by
strategic and middle-management
decision makers
Knowledge-level decision making:
Evaluates new ideas for products,
services, ways to communicate new
knowledge, ways to distribute
information
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Decisions
Types of management decision:
Structured:
Repetitive, routine, procedure have been agreed
to deal with them.
Unstructured:
Judgement, insight and evaluation is necessary to
deal with them.
They are usually important decisions that
affect the future of the organisation, there
are no set procedures.
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Structured or Unstructured
In which town will the new branch
be located?
How many extra staff do we hire for
the Christmas period?
What can be done about an
employee who has had too many
sick days off after being warned
about their attendance.
Should the stores adopt their own
store card?
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Information requirement
Strategic information
Tactical information
Operational information
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Information requirement (cont…)
Strategic information: Strategic information is
concerned with the whole organisation and is relevant
to the long term operational success.
It is derived from both internal and external sources and
is summarised at a high level.
Tactical information: Tactical information is concerned
with activities or departments and is relevant to the
short and medium term.
It is primarily generated internally (but may have a
limited external component)...Tactical information data is
based upon quantitative measures and is prepared
routinely and regularly.
Operational information: Operational information is
concerned with specific tasks and is relevant to the
immediate term.
It is derived from internal sources and is largely
quantitative, detailed since it involves the processing of
raw data) and is prepared very frequently.
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Strategic level Information
Strategic information is used to plan the
objectives of the organisation, and to
assess whether the objectives are being
met in practice.
Strategic information systems is to help
organisations to do things better, to win.
(Strategic Information Systems, M
Neumann, 1996).
An information system to be strategic it is
to aligned with business goals as this has
an impact on organisational performance.
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Strategic level information (cont…)
Strategic information systems
computer systems at any level of an
organisation that change the goals, processes,
products, services, or environmental
relationships to help the organisation gain a
competitive advantage
Information considered as a resource,
much like capital and labor
IT-critical competitive strategies:
Customer lock-in, customer lock-out, new
business entry
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Strategic level information (cont…)
What do managers need to know about
organisations in order to build and use
information systems successfully?
What impact do information systems have
on organisations?
How do information systems support the
activities of managers in organisations?
How can businesses use information
systems for competitive advantage?
Why is it so difficult to build successful
information systems, including systems
that promote competitive advantage?
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Strategic level information (cont…)
Strategy of an organisation is the
roadmap towards attainment of its long
term goals and objectives.
Effective operationalisation of strategy
enables effective and efficient realization
of organisational goals.
In the dynamic business environment of
today, information has emerged as one of
the key drivers in successfully steering
the organisational strategy.
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Operational-level information
Support operational managers by keeping
track of the elementary activities and
transactions of the organisation.
The principle purpose of systems at this
level is to answer routine questions and
track the flow of transactions through the
organisation.
Covers things such as sales, receipts,
cash deposits, payroll, credit decisions,
flow of materials.
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Knowledge-level information
Support knowledge and data workers in
an organisation. The purpose of these
systems is to help the organisation
discover, organise and integrate new
and existing knowledge into the
business, and to help control the flow
of paperwork. These systems, specially
in the form of collaboration tools,
workstations, and office systems, are
the fastest growing applications in
business today.
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Reference
BPP, Information Systems, Study Text, Paper 2.1,
BPP Professional Education, United Kingdom.
Lachlan M. MacKinnon, Information: Types of
Information System Systems,
http://www.macs.hw.ac.uk/~lachlan/dbislectures/le
ctures/types.ppt,
