6. Ethical Practices Ensure that gold & metals come from suppliers that meet the highest human rights, social, and environmental criteria. Engage suppliers to influence the sourcing of gold products. Research mining, refinement, and manufacturing practices of gold that moves through the supply chain. Give preference to suppliers that source gold from mines that observe high standards of environmental stewardship. Commit to increased gold sourcing from recycled and secondary sources. Measure and establish benchmarks with a goal of continuous improvement. 14 July 2010 6 Seminar #1
15. Supplementary Strategies 30-day return policy Free shipping within US Appraisal stating the approximate retail replacement value of the item 14 July 2010 15 Seminar #1
16. Environment Scan Growth in US jewellery market Increase in number of online & offline retailers Brick & mortar retailers started websites to boost their sales Men Most likely customers of online jewellery stores Blue Nile – “A guy’s best friend” 14 July 2010 16 Seminar #1
18. What could be done… Improve the collection of jewels 3-D view of diamonds Mechanism to identify the ring size Auction sales 14 July 2010 18 Seminar #1
