3. Preliminary Steps
Monetization Options
– Determine this FIRST
– Unless you have a cause or are VERY
passionate, why build a site with 0 income
potential?
Niche
Keyword Research
Bill Davis http://internet-marketing-muscle.com
4. Step #1
Buy a domain
EMDs are still okay
– Don’t believe the naysayers
– They work, if you do
Namecheap & Godaddy are good
– Namecheap is the one I use
http://erds.co/namecheap
Bill Davis http://internet-marketing-muscle.com
5. Step #2
Set up your nameservers
– Webhost
– Registrar (recommended)
– 3rd party
Bill Davis http://internet-marketing-muscle.com
6. Step #3
Get a webhost
– Add site or
– “Add-on” domain
Host Gator & Blue Host are good
– I use Host Gator
http://erds.co/hostgator
Bill Davis http://internet-marketing-muscle.com
7. Step #4
Install WordPress
– Manual versus Script
Manual takes 5 minutes
Script takes less
– I prefer script then harden security at the end
Update to latest version
– Update plugins and themes
Bill Davis http://internet-marketing-muscle.com
8. Step #5
Install Themes & Plugins
– StudioPress is awesome
http://erds.co/studiopress
– Recommended plugins
(sign up here for that)
http://internet-marketing-muscle.com/blog/
– Don’t forget the security plugins!
Bill Davis http://internet-marketing-muscle.com
9. Step #6
Configure WordPress
– WP dashboard
Settings – Permalinks
Tags
Categories
Back to Settings – do the rest
Bill Davis http://internet-marketing-muscle.com
10. Step #7
Content!!!
– Home page
– 5 “anchor pages”
– 20 posts
Posts Pages, Categories, Tags, Home
Pages Categories, Tags, Home
Optimize page elements
– Details!
Bill Davis http://internet-marketing-muscle.com
11. Step #8
Promote your content
– Twitter, Facebook, Google+, YouTube, 3rd-
party blogs (yes, more writing)
– Encourage sharing
– If you have any lists, promote your site to
them
– Find guest blogging opps
Bill Davis http://internet-marketing-muscle.com
12. Step #9
Monetize your website
– Advertisements
– Affiliate & CPA/CPL
– Own products
– Hybrid (1 or more of the above)
Bill Davis http://internet-marketing-muscle.com
13. Step #10
Add & maintain your site
ABC – Always Be Creating
– See what’s working, add to it
– Follow trends
– Tie in current events
Keep WP, themes, & plugins up-to-date
Bill Davis http://internet-marketing-muscle.com
14. For More Information
Internet Marketing Muscle
– http://internet-marketing-muscle.com
Coaching Academy
– http://coaching-academy.us
Phone
– (925) 605-5553
Email
– bill.davis@internet-marketing-muscle.com
Hinweis der Redaktion
Niche researchKeywordsPassionIncome potentialHow far can I go?Domain name registrarWebhostThemes & plugins