1. The State of SEO
by Bill Davis,
Publisher
Internet-Marketing-Muscle.com
BillDavis.me
Coaching-Academy.us

2. What Is Search?
 We find things online via search engines
 Google
 Bing
 Yahoo
 Ask Jeeves
 HotBot
 Infoseek
 Other
Bill Davis http://billdavis.me

3. And Then There Were…Two
 Google
 Bing
Bill Davis http://billdavis.me

4. Who Is Winning & Recent
Developments
 Why it matters
 The future of search
 What is going on right now?
 Google algorithm updates and filters
 Panda
 Penguin
 “New Bing”
Bill Davis http://billdavis.me

5. What Is SEO?
 Search Engine Optimization (SEO):
 The process of improving the visibility of a
website or a web page in search engines'
"natural," or un-paid ("organic" or
"algorithmic"), search results.
http://en.wikipedia.org/wiki/Search_engine_optimization
Bill Davis http://billdavis.me

6. Two Parts
 What is On-page SEO?
 Factors on your website’s pages and posts
 URL
 Age of domain
 Keyword Phrases (KWP)
 Title
 Headings
 Other page elements
 Bold, italics, color
 Tags, Categories, Meta description (no longer used but still
important)
 Images (alt tags and geo-optimized)
 Linking out to “authority sites”
Bill Davis http://billdavis.me

7. Two Parts (continued)
 What is Off-page SEO?
 Factors off your website’s pages and posts
 Websites and pages linking back to your site’s
home- and internal pages/posts
 Relevancy
 Quality
 Quantity
Bill Davis http://billdavis.me

8. On-Page SEO
 On-page SEO
 Demo an optimized post
 Cheat Sheet (more later)
Bill Davis http://billdavis.me

9. Off-Page SEO
 Backlink Campaigns—What to do now?
 Diversify:
 Relevancy
 Quality
 Quantity
 Anchor text
 “Follow” versus “no follow”
 “Flavor” (i.e., in text, comments, forum profiles,
articles, directories, etc.)
Bill Davis http://billdavis.me

10. It’s Still About Content
 Google and Bing have stated that they
want the best quality and most relevant
results returned by their search engines
 What does this mean?
 If somebody is looking for information, he
searches and gets it
 If somebody wants to buy a product, he
searches and is directed to purchase pages
Bill Davis http://billdavis.me

11. SEO Tools
 Push Button SEO
 http://profitpathz.com/pushbuttonseo
 Single: $67
 Multi: $97
 Enterprise: $197
 Cheat Sheet
 A handy SEO guide
 $7 today
Bill Davis http://billdavis.me

12. More Information
 Internet-Marketing-Muscle.com
 Giant site full of SEO and other Internet
Marketing knowledge
 Coaching-Academy.us
 Receive individual coaching at a reduced
monthly rate
 One on one coaching calls and much more
Bill Davis http://billdavis.me