1. Pinterest Content Marketing
How-To Guide
Brought to you by Bill Davis
Publisher Profit Pathz & Coaching Academy
PinMarketer.com
2. Pinterest Content Marketing
How-To Guide
What Pinterest Is & How To Use It
For the Digital Marketer
PinMarketer.com Bill Davis
3. Pinterest Overview
• In this How-To Guide, we’re going to show
you how to use Pinterest
• You will learn all about Pinterest:
– What it is
– Features
– Signing up
– Setting up your account
– How to create boards & pins
PinMarketer.com Bill Davis
4. What Is Pinterest?
• It’s a “pinboard” (like a virtual cork board)
• A combination of
Pinboard + interesting = Pinterest
PinMarketer.com Bill Davis
5. What Is Pinterest? (continued)
• It’s a place where people “pin up” information
they find across the ‘net
• Picture-driven—no image, no pinning…(hold
that thought)
• Video works!
PinMarketer.com Bill Davis
6. Pinterest Features
• Pin all your stuff in one place, online
• Create multiple “boards” for various topics
(e.g., “cooking,” “art,” “photography,” etc.)
• Move boards around (drag and drop)
PinMarketer.com Bill Davis
7. Pinterest Features (continued)
• You can follow the boards or the people that
create them
• Easily re-pin content to your own boards
PinMarketer.com Bill Davis
8. Pinterest Features (continued)
• Interact with other boards and people
• Easily share across Facebook and Twitter
PinMarketer.com Bill Davis
9. Sign up to Pinterest
• By invitation only—you must get an invitation:
– Two ways:
• Go to pinterest.com and request one
• Get an invitation from a friend
– They are not hard to come by and take only a day
or two from Pinterest
• You can login using Facebook or Twitter (so
you have to have an account there)
PinMarketer.com Bill Davis
10. Set Up Your Profile
• Completely fill in your profile
– Notifications
– About
– Website
– Link to both Facebook & Twitter
– Visibility
PinMarketer.com Bill Davis
11. Create Some Boards!
• Just start creating boards
– Make some personal
– Make a few that are business-related
– Make one that is solely about your business
• Rules of thumb
– 80/20 rule
– Keyword rich username, boards, descriptions
– Mix original pins, re-pins, likes, and comments
PinMarketer.com Bill Davis
12. Start Pinning!
• 3 ways:
– Surf the ‘net. When you find something cool, go to
Pinterest and “Add” it
– Install the “Pin it” bookmarklet (works in any browser) and
simply navigate to a page you want to pin and click the
bookmarklet. Go to Goodies (http://pinterest.com
/about/goodies/).
– Interact with other boards and pinners!
• Re-pin their pins
• Like them (2 kinds of “likes”)
• Share them
• Follow them (individual boards or people)
PinMarketer.com Bill Davis
13. Special Offer
• Sign up for the Coaching Academy
(http://coaching-academy.us)
– One hour of one-on-one time with me, each month, at your preferred
location (within reason )
– Additional one-hour coaching sessions can be purchased at the
member rate ($97 per person) versus my standard rate [$125 for
individuals, $250 for a business (up to 3 people per session)]
– Special training webinars
– Access to me 24x7x365 via email
– You get—for FREE—every product that I produce and sell for myself *
– Group rates are available upon request
• Sign up today (April 20, 2012) for the Coaching Academy and
get ONE ADDITIONAL HOUR of coaching in your 1st month.
* I make products and perform services for other internet marketers. I cannot give these goods
and services away as I do not own the rights.
PinMarketer.com Bill Davis
15. Free PinMarketer Membership
• Sign up for a FREE membership at
– http://PinMarketer.com
– 10 how-to training videos (and counting)
– Companion eBook
– Mind Map
• You DO have to opt-in to get the free membership
This means you will be on my email list and you will
get email!!! If you don’t like email, please don’t sign
up
PinMarketer.com Bill Davis
16. Contact Me
Bill Davis
– bill.davis@internet-marketing-muscle.com
– (925) 605-5553
PinMarketer.com Bill Davis