Learn all about content curation in this second part of a three-part series on content marketing.

1. Your Practical Guide to
Content Curation
Brought to you by
Bill Davis
Internet-Marketing-Muscle.com
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2. Content Curation
What is it?
Should I do it?
If so, how?
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3. What is Content Curation?
Definition
– Finding, grouping, organizing, sharing, and adding
your own commentary to the best and most relevant
content (articles, videos, pictures, tweets, songs,
PDFs, presentations, and other pieces of digital
content) on a specific issue online
– It’s a GIANT LEAP beyond “content aggregation”
(Google, Yahoo News, Bing, etc.) – this is done by
automation (machines) rather than by people with no
added value
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4. Should I Do It?
Yes! Duh.
You create value for your viewers by collecting and sharing varied
content around a specific subject or topic
You don’t have to create as much content by picking and
choosing quality content that’s already published
You save time by sharing the “best of the best” and giving your
viewers the content they seek
You may just “grab” some authority by curating content from
well-established authors in your area of expertise
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5. How to Curate Content
Find sources
– News, blogs, twitter, Facebook, Google +, YouTube, Pinterest,
SlideShare, etc.
Collect content by keyword phrase
– Google Alerts
– Google Reader (DOA)
Add your thoughts
– Write a blog post, share the content, add your perspective
Help your viewers find what they are seeking
– They are already looking for it
– Why not find it on your site?
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6. How to Curate Content
Present the content in an organized manner
– The idea here is to add value – it’s not “republishing” – it’s more like “re-mixing”
with your personal and/or professional thoughts and considerations added
Call attention to your content
– Use visual cues to draw attention to your quoted content
Use the content to corroborate your theme
– Use the authority of your curated content to reinforce your position
Proper attribution is a must!
– Quote and credit your sources
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7. Content Curation Resources
Google Reader (but it’s being retired)
– https://www.change.org/petitions/google-keep-google-reader-running
– Alternatives:
http://www.newsblur.com/
http://blog.feedly.com/2013/03/14/google-reader/
Google Alerts
– http://www.google.com/alerts
Twitter (Search)
– http://search.twitter.com
Other Aggregators
– Paper.li
– Scoop.it
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8. How to Reach Bill Davis
Internet Marketing Muscle
– http://internet-marketing-muscle.com
Coaching Academy
– http://coaching-academy.us
Twitter
– http://twitter.com/billspaced
Facebook
– http://facebook.com/billspaced
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