1. Content CurationContent Curation
Using Yahoo PipesUsing Yahoo Pipes
Brought to you byBrought to you by
Bill DavisBill Davis
http://Internet-Marketing-http://Internet-Marketing-Muscle.comMuscle.com
2. What Is Content Curation?What Is Content Curation?
Leveraging content that has already beenLeveraging content that has already been
writtenwritten
Adding commentary or your personalAdding commentary or your personal
perspective to an articleperspective to an article
Give proper attribution to original authorGive proper attribution to original author
Bill Davis http://internet-marketing-muscle.com
3. Ways to Curate ContentWays to Curate Content
Passive versus ActivePassive versus Active
Manual versus AutomaticManual versus Automatic
Slow versus FastSlow versus Fast ïï
Bill Davis http://internet-marketing-muscle.com
4. A Simple Method for CuratingA Simple Method for Curating
ContentContent
RequirementsRequirements
â WordPress blogWordPress blog
One free pluginOne free plugin
â Yahoo accountYahoo account
â Access Alltop.com (itâs free)Access Alltop.com (itâs free)
Bill Davis http://internet-marketing-muscle.com
5. Step 1 â Find Your SourcesStep 1 â Find Your Sources
Use your ownUse your own
Use Alltop (much easier)Use Alltop (much easier)
Bill Davis http://internet-marketing-muscle.com
6. Step 2 â Set Up Your âPipesâStep 2 â Set Up Your âPipesâ
Go to Yahoo PipesGo to Yahoo Pipes
â http://pipes.yahoo.comhttp://pipes.yahoo.com
Create a new pipe, like so: (next slide)Create a new pipe, like so: (next slide)
Bill Davis http://internet-marketing-muscle.com
7. Step 2a â Setting Up a Yahoo PipeStep 2a â Setting Up a Yahoo Pipe
5 parts (+1 optional)5 parts (+1 optional)
â Fetch a feedFetch a feed
â FilterFilter
â SortSort
â UniqueUnique
â Truncate (optional)Truncate (optional)
â OutputOutput
Bill Davis http://internet-marketing-muscle.com
8. Step 3 â Install PluginStep 3 â Install Plugin
Go to the WordPress plugin repository andGo to the WordPress plugin repository and
get âFeedWordPressâget âFeedWordPressâ
Install itInstall it
Configure itConfigure it
â CaveatsCaveats
Set to post to draft, NOT publishedSet to post to draft, NOT published
Get the attribution add-onGet the attribution add-on
Bill Davis http://internet-marketing-muscle.com
9. Step 4 â Add to the SyndicationStep 4 â Add to the Syndication
You saved the posts to DRAFT, right?You saved the posts to DRAFT, right?
Use only selected excerpts from theUse only selected excerpts from the
original article and insert your ownoriginal article and insert your own
commentarycommentary
â This makes the content INTERESTINGThis makes the content INTERESTING
â This makes the content UNIQUEThis makes the content UNIQUE
â You can gain some authority doing thisYou can gain some authority doing this
Bill Davis http://internet-marketing-muscle.com
10. For More InformationFor More Information
Internet Marketing MuscleInternet Marketing Muscle
â http://internet-marketing-muscle.comhttp://internet-marketing-muscle.com
Coaching AcademyCoaching Academy
â http://coaching-academy.ushttp://coaching-academy.us
PhonePhone
â (925) 605-5553(925) 605-5553
EmailEmail
â bill.davis@internet-marketing-muscle.combill.davis@internet-marketing-muscle.com