Billpost is South Korea’s premier direct mail service provider.

1. Billpost Profile
March 2011
© 2011 BillPost l www.billpost.co.kr
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2. BILLPOST Overview
The Leading Marketing Service Provider
Billpost Co., Ltd. is South Korea’s leading direct mail service provider and a one-stop source for
expert digital printing, CRM, creative design, digital marketing and other corporate marketing
services.
Boasting the largest direct mail processing infrastructure in the nation and the largest staff of
direct mail marketing specialists in the industry, Billpost offers extensive expertise, solutions
for superior efficiency and advanced marketing tools to leading companies from the finance,
telecommunications, distribution and public service sectors.
 Leading direct mail service provider in South Korea
 Pioneered revolutionary marketing concepts such as VDP, PoD, W2P and TransPromo
 Possesses multi-channel platforms, including for web, email, mobile and call center
 Provides customer analysis, CRM consultation and design services
© 2011 BillPost l www.billpost.co.kr
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3. BILLPOST Fact
 Foundation : July 31 , 2000
 Chief Executives : Sang-bong Lee & Hae-seung Lee
 Revenue : ￦28 billion (as of December 2010)
 Employees : 150+
 Business fields : Direct mailing, printing, design, CRM consultation, SI, etc.
 Headquarters : East Seoul Mail Center, Jayang-dong, Gwangjin-gu, Seoul, Republic of Korea
 Subsidiary : Colormi Co., Ltd. (http://www.colormi.co.kr)
 Partner : Plaineat Co., Ltd. ( http://www.plaineat.com)
© 2011 BillPost l www.billpost.co.kr
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4. Our Offerings
- Total Marketing Services Provider
From analytical marketing intelligence gathering to targeted strategy planning and multi-
channel marketing campaign planning and implementation, Billpost, a total marketing
services specialist, offers one-stop services for the entire corporate marketing process.
Marketing Intelligence Strategy Management
Billpost’s advanced system of statistical Armed with unsurpassed knowledge of the inner
analysis using validated data provides the workings of different industries, Billpost offers
client with penetrating insight into their expert planning, consulting and implementation
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market and customer base. Total 2 services to help our clients plan effective marketing
campaign strategies.
 Market and customer analysis Marketing
 Direct mail marketing - planning and consultation
 DW/OLAP-based intelligence Services  CRM strategy establishment and CRM
 GIS-based intelligence
implementation
3  Campaign modeling and marketing ROI analysis
 Multi-channel campaign management system
development
Channel Interaction
Billpost combines the latest advancements in the field of marketing with its vast business
infrastructure to provide production and delivery services that are optimized for each
customer contact channel, including direct mailing, telemarketing, online marketing and
mobile marketing.
 Direct mail production and delivery
 Total printing services
 Digital marketing services
 Contact Center services
 Creative design services
 Mobile services
© 2011 BillPost l www.billpost.co.kr
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5. DM Fulfillment Services
- Direct Mail Making/delivery.
As the largest direct mail service provider in South Korea, Billpost offers a complete
range of direct mailing services, including planning, design, printing, packaging and
delivery.
Our CAPABILITIES: Your RESULTS:
 Largest processing infrastructure in South Korea  Advanced infrastructure and technology for
 Variable data printing technology for customized printing unrivaled direct mail production quality and
 PoD (printing on demand) for personalized printing in full volume processing capacity
color  Customized direct mailing services for the
 Bar-coded and automated packaging using client’s individual client’s needs
database  Cross-media marketing via online channels
 Returned mail collection and customer data cleansing  Systemized process for guaranteed Six-Sigma
service level of quality
© 2011 BillPost l www.billpost.co.kr
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6. Marketing Portal Services
- Self-Service Marketing
These are customized marketing services that allow the user to plan, design, review
and order materials for direct mail, email and SMS/MMS marketing directly from
the web.
Customized direct mailing Online review and order Fast direct mail production
: Allows branch stores, sales placement and delivery
personnel and business units more : Simplified ordering process : A system that is capable of
intimate interaction with the through web-based order producing and delivering
customer to produce the review and approval in real- small quantity batches in full
Headquarter customized direct mail time color in a cost-effective and
quick manner
Customer
Self-Service Portal Direct Mail
branch
DM Review
Campaign Design Email
planning /Approval
Planning
SMS/MMS
Salesman
Self-design using templates Multi-channel marketing Highly Targeted
: Allows the user to select from a : Delivery of direct mail, email and/or : Makes personalized
collection of templates to design SMS/MMS to the intended target, communication to specific
print materials quickly and with ease depending on the nature of the customer targets possible.
campaign
© 2011 BillPost l www.billpost.co.kr
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7. TransPromo
- Statement-based marketing service
Billpost’s TransPromo service transforms normal statements into a revolutionary
marketing and promotion tool. Implementing a campaign that has been
personalized based on customer profile data has the capability of maximizing
the impact of advertisements, coupons and promotional materials.
Statement Onsert ad Targeting ad
1 Ad 2
Advertiser Making ad
Accumulation
3 Customer
Profiling
TransPromo
Service
Operations 4 Making &
Coupon Slot ad
Mailing
6 5 Campaign
Feedback results
analysis
© 2011 BillPost l www.billpost.co.kr
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8. Printing Services
- Total Printing Services
Billpost provides regular offset/master printing services and a wide array of customized and
high quality printing and production services through its digital printing infrastructure and
W2P platform through its total printing service affiliate Colormi.
 Personalized booklets in full color (insurance policies and notices)
 Various Booklets (reports, proposal, journals, corporate magazines, textbooks, academic papers )
 Brochures, catalogues, leaflets, flyers, vouchers, coupons, greeting cards, business cards, banners,
posters and high resolution image
• Color Variable DM • Full color Printing
© 2011 BillPost l www.billpost.co.kr
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9. Creative Design Services
- Creative planning and design
Billpost, through its creative design affiliate Plaineat, offers planning and
design services for various direct mail and print materials.
 Design strategy consultation, credit cards, direct mailing, eDM design, corporate
/brand image, advertisement planning and promotional material design
© 2011 BillPost l www.billpost.co.kr
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10. THANK YOU
THANK YOU
© 2011 BillPost l www.billpost.co.kr
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