3. Internet marketing
• What is marketing?
• Marketing means to attracted the people to
become your visitors and these visitor be
come your customer.
So internet marketing are the same strategies
but it is on internet.
4. Search engine history
* To search the proper or relevant data is not huge problem now days Because
Of search engine but it was before 1994 . When people was searching their
Required data .They spend a lot of time on it .
* But when April 1994 introduce first directory system. Although it was not Search engine
but people can easily access their result by following them.
* DMOZ was the huge and big web directory and then yahoo.
•The WebCrawler project started in 1994 and was the first full-featured search engine.
The Lycos and AltaVista search engines appeared in 1995 and for many years Alta Vista
was the major player in this field
*In 1997 Sergey Brin and Larry Page created Google as a research project at
Stanford University. Google is now the most popular search engine in the world.
•Currently, there are three leading international search engines – Google, Yahoo and
MSN Search. They each have their own databases and search algorithms.
the AOL search engine (search.aol.com) uses the Google database while AltaVista,
Lycos and AllThe Web all use the Yahoo database.
5.
6. SEO: (search engine optimization)
some techniques to be applied to bring the your web site on top of the search engine
our the millions or billions of web site against the some query's or key words enter by the users
9. I .M
Direct I.M Indirect I.M
SEM PPCSMM SMSSEO SMO
Domain name
Off page SEOON Page SEO
Web Development
Banner design
Template design
LOGO Design
Web Design
EMAIL Marketing
Black hit SEOWhite hit SEO
Headings from h1 to h5
Page Title
Meta Description
Meta key words
RSS
Sitemap
Content is a king
Flash alt attributes
Alt Attributes
Avoid maximum java script on main page
Robots
Totally dependent on indirect I.E
Flash designing
Video editing
10. Some On page SEO syntax
<meta name="keywords" content="On-Site and Off-Site SEO Expert,
SEO Expert Islamabad Pakistan,SEM Expert,SMM Expert" />
<meta name="description" content="SEO Syed has SEO Experts in Islamabad Pakistan and
providing best web marketing services which includes Search Engine Optimization." />
<title>SEO services Pakistan. Cheap SEO services in Pakistan</title>
DOMAIN NAME www.seosyed.com
<h1> BEST SEO SERVICES IN PAKISTAN ndfdjfdjnfjdknfjd</h1>
<h2> BEST SEO ERVICES IN PAKISTAN ndfdjfdjnfjdknfjd</h2>
<h5> BEST SEO SERVICES IN PAKISTAN ndfdjfdjnfjdknfjd</h5>
<Img src=”abc.jpeg” /> WRONG TECHNIQUE
<img src=“seologo.jpeg” alt=”this image is about SEO logo” /> CORRECT
11. RSS (Rich site Summary)
Advantage
RSS solves a problem for people who regularly use the web. It allows you to
easily stay informed by retrieving the latest content from the sites you are interested in.
You save time by not needing to visit each site individual.
DEF:
RSS (Rich Site Summary) is a format for delivering regularly changing web content.
Many news-related sites, weblogs and other online publishers syndicate their content as
an RSS Feed to whoever wants it.
For example you have website related to news and you feed RSS of BBC
So you have need to visit BBC website every time . They automatically send
Their news on your web site viva feeds
12. Sitemap.xml
Sitemap:
Form name you can understand site means road or visit and map means map .
It provides rout to your website
For example if some one wants to visit brains college from other country
Then they have some map of Pakistan first they visit Pakistan then Peshawar and
then Brains college.
Similarly if indexer or spider visit your website . If your website have
proper sitemap then they easily read your website.
Advantage help in Boosting your rank and easily crawled.
15. PR(PAGE rank) VS SERPS (search engine ranking pages)
PR range 0-10 each search engine have their own algo but really means in SEO.
FOR example
google.com (pr-9)
Facebook.com( pr-9)
Twitter.com (pr10)
SEARPS it means ranking of page in search engine against some keyword
16. SEARPS it means ranking of page in search engine against some keyword
17.
18. Meta key words and meta descriptions
Meta key words: the main expected query related to you site .1- 60 characters.
Mete des: some content about your site .
SMO Social media optimization For example Face book, twitter, Google+, Delicious, MySpace
Stumble upon,netlog,hi5
SMM Social media marketing as about are social media list but here we try to
market our self on social media.
SEM Search engine marketing same as like SEO but here we are try to know that in which
Search engine how to market our website.
PPC pay par click. Paid advertisement or marketing plain, but fastest and expensive way to
Generates ravine.
Black hits : it was a technique to bring website on the top but it is almost absolute.
White hits: it is the natural way and Google and other search engines like it .
RSS: Rich site Summery or Rich simple Syndication.
SITE MAPE: the way trough with other site visit and read your site.
Robotics: the security file from where you can allow or block other site to visit your site.