3. 2
Twitter:
Twitter is an online social networking and micro blogging service that
enables users to send and read âtweetsâ, which are text messages limited
to 140 characters. Registered users can read and post tweets, but
unregistered users can only read them. Users access Twitter through
the website interface, SMS, or mobile device app. Twitter Inc. is
based in San Francisco and has offices in New York City, Boston,
San Antonio and Detroit.
Twitter was created in March 2006 by Jack Dorsey, Evan Williams,
Biz Stone and Noah Glass and by July 2006, the site was launched.
How Can Twitter Help Your Business?
4. 3
Learn the Lingo.
Twitter has a language of its own.
Here are the terms you need to know!
DM/Direct Message:
A private note between two users on Twitter.
Follow:
The act of connecting with someone on Twitter.
Following:
Electing to see someone's tweets in your own timeline.
Handle:
Your Twitter username is referred to as your handle, and is identified with the
@ symbol.
Hashtag:
Words preceded by a sign can be used to tie various tweets together
and relate them to a topic, be it a conference, TV show, sporting event,
or any happening or trend of your choosing.
5. 4
Lists:
A way to combine select people you follow on Twitter into a smaller feed.
Retweet:
This is the Twitter equivalent of forward-to-a-friend.
Search:
Since the majority of tweets are public, you can use Twitter's search feature to
look for tweets containing a keyword or phrase.
Timeline:
The chronological listing of all tweets in a given feed, be it your own, in a list,
or another user's.
Trending Topics:
Along the right side of the main web interface, Twitter lists 10 topics that
are "hot" on Twitter at the given moment based on certain algorithms.
Tweet:
What posts are called on Twitter.
Tweetup:
A term for in person events that spring from Twitter connections.
Unfollow:
By unfollowing someone, you no longer receive their updates in your own
timeline.
6. 5
Advantage of twitter
ïTwitter is a free Social Network and very easy to Join.
ïYou can connect with many famous starts and celebrity by using Twitter. Most
of the famous people are now using twitter to provide message to their
followers. It is one of the best way to stay connected with famous people.
ïIt is free and also free from advertisements. You donât have to face problem
with bunch of advertisements like other social networking sites do.
ïIt very easy to use. In twitter you just need to follow people to get news and
updates, tweet or re-tweet, mark favorite , send tweet by mentioning specific
people , send message and thatâs all.
ïYou can use twitter to get the followers know about your new business,
product, service, website, blog, eBook, etc. We can hope that Other twitter
users might click your link and hopefully invest in a product or service
you offer
7. 6
ïTwitter has lots of application by which you can do lots of interesting stuff.
ïTwitter apps are available for every smart phones.
ïTwitter Sms service give you the opportunity to get the notification instantly .
ïYou can use your Twitter ID to login to many sites or post comment.
ïTwitter has lots of user , so you can find lots of people and make lots of friends.
8. 7
Disadvantage of Twitter
ïMost of the Twitter accounts are either inactive or not used regularly.
ïTwitter has lots of spamming problem. Many users using twitters only to
promote their website, blog, article, products etc.
ïTwitter often is overloaded and you canât use it for a while
ïMany users will try scam you by sending you spammy message or tweets
ïBeside tweeting and sharing a pictures there is nothing much to do where
Face book offers verities of stuff.
ïItâs not as effective as Face book in Business prospective views. If you are
looking for traffic to your product, website or service then Face book Fan
pages can bring more traffic then Twitter account.
ïA lot of people try to obtain many followers by purchasing rogue software.
Not only the app fails, it also marks a user as spam and banns his/her
profile permanently.
9. 8
Conclusion
By reading the previous parts of this series maybe youâve learned
something new about Twitter and know how to use it. But it still
had made an effect on our daily business. People feel more connected and in
touch with others. Unlike writing an email you get everything you want to read
instantly and be informed quickly about real-time events. As Iâve said some
lessons before, Twitter is much faster than a newspaper, but it has more than
this benefit. For example reading a newspaper contains a lot of information
about one event. But itâs written by mostly one author and you read only one
point of view. Attending a discussion you can read some more and build your
own position.
Maybe you know the situation, when youâve been on holiday and after
returning, friends and family wanted to see pictures and listen to your stories.
So, you have to tell different persons the same story over and over again. By
using Twitter you can update them directly and all are able to look at some
pictures. Best argument is that you canât forget somebody, who could be mad
about this.
10. 9
Other situation, you are in a little trouble (maybe you are cooking a soup for your
parents-in-law and confused salt with sugar). Instead of searching the web for a
solution, maybe some of your followers has been in the same situation and can
give you a little hint.
One simple benefit for using Twitter is that you learn to shrink information
precisely. Maybe itâs farfetched, but for mobile use this may also save traffic,
because you get the main point and no long article around.
Last, but not least I wanted to remember you to the presidential election in USA
where Barack Obama smartly used the potential of Twitter to get majority
opinions and have an influence on the votingâs result.