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OUR GREATEST
OPPORTUNITY
          John Burke, Trek Bicycle Corporation
3   TRENDS
URBANIZATION
For the first time in human history, more people
are living in cities than in the rural areas.
ENVIRONMENT
Vehicles contribute to an estimated
60-70% of urban air pollution.
60% of the pollution created by car
emissions happens in the first few
minutes of operation.
THE WORLD
IS GETTING FAT
        Average
         Weight    1960      2002     Difference


            Kids
            6-11   63 lbs   74 lbs     +11 lbs

           Men
        over 20 167 lbs     191 lbs    +24 lbs

        Women
        over 20 139 lbs     163 lbs    +24 lbs
THE WORLD
IS GETTING FAT
OBESITY TRENDS IN US        1985 - 2010
ADULTS




 No Data   <10%   10%–14%
                              1985
THE WORLD
IS GETTING FAT
OBESITY TRENDS IN US        1985 – 2010

ADULTS




 No Data   <10%   10%–14%
                              1987
THE WORLD
IS GETTING FAT
OBESITY TRENDS IN US        1985 - 2010
ADULTS




 No Data   <10%   10%–14%
                              1989
THE WORLD
IS GETTING FAT
OBESITY TRENDS IN US                  1985 - 2010
ADULTS




 No Data   <10%   10%–14%   15%–19%
                                        1991
THE WORLD
IS GETTING FAT
OBESITY TRENDS IN US                  1985 - 2010
ADULTS




 No Data   <10%   10%–14%   15%–19%
                                        1993
THE WORLD
IS GETTING FAT
OBESITY TRENDS IN US                  1985 - 2010
ADULTS




 No Data   <10%   10%–14%   15%–19%
                                        1995
THE WORLD
IS GETTING FAT
OBESITY TRENDS IN US                         1985 - 2010
ADULTS




 No Data   <10%   10%–14%   15%–19%   ≥20%
                                               1997
THE WORLD
IS GETTING FAT
OBESITY TRENDS IN US                         1985 - 2010
ADULTS




 No Data   <10%   10%–14%   15%–19%   ≥20%
                                               1999
THE WORLD
IS GETTING FAT
OBESITY TRENDS IN US                                   1985 - 2010
ADULTS




 No Data   <10%   10%–14%   15%–19%   20%–24%   ≥25%
                                                         2001
THE WORLD
IS GETTING FAT
OBESITY TRENDS IN US                                   1985 - 2010
ADULTS




 No Data   <10%   10%–14%   15%–19%   20%–24%   ≥25%
                                                         2003
THE WORLD
IS GETTING FAT
OBESITY TRENDS IN US                                             1985 - 2010
ADULTS




 No Data   <10%   10%–14%   15%–19%   20%–24%   25%–29%   ≥30%
                                                                   2005
THE WORLD
IS GETTING FAT
OBESITY TRENDS IN US                                             1985 - 2010
ADULTS




 No Data   <10%   10%–14%   15%–19%   20%–24%   25%–29%   ≥30%
                                                                   2006
THE WORLD
IS GETTING FAT
OBESITY TRENDS IN US                                             1985 - 2010
ADULTS




 No Data   <10%   10%–14%   15%–19%   20%–24%   25%–29%   ≥30%
                                                                   2007
THE WORLD
IS GETTING FAT
OBESITY TRENDS IN US                                             1985 - 2010
ADULTS




 No Data   <10%   10%–14%   15%–19%   20%–24%   25%–29%   ≥30%
                                                                   2008
THE WORLD
IS GETTING FAT
OBESITY TRENDS IN US                                          1985 - 2010
ADULTS




  No Data   <10%   10%–14%   15%–19%   20%–24%   25%–29%   ≥30%   2009
THE WORLD
IS GETTING FAT
OBESITY TRENDS IN US                                          1985 - 2010
ADULTS




  No Data   <10%   10%–14%   15%–19%   20%–24%   25%–29%   ≥30%   2010
What solution will
address these problems?
The Bicycle Friendly World


ALREADY EXISTS:

The Netherlands                          London
25% of the Population Commutes by Bike   Bike Commuters Avoid Congestion Charges




Boulder, CO                              Portland, OR
21% of the Population Commutes by Bike   Congressman Blumenauer’s Bike Commuter Act
Utrecht	
  
WE ARE MAKING
PROGRESS
Then	
  vs.	
  Now	
  in	
  the	
  U.S.	
  
                                                   1995	
               2007	
               2012	
  

Industry	
  money	
  for	
  advocacy	
                $0	
         $2	
  million	
         $7	
  million	
  

Government	
  spend	
                      $20	
  million	
     $800	
  million	
      $1.2	
  Billion	
  

Safe	
  Routes	
  to	
  Schools	
                     $0	
      $100	
  million	
      $500	
  million	
  

Bicycle	
  Friendly	
  CommuniAes	
                     0	
                  58	
                  194	
  
Boston	
  	
  
Kenzie Blvd, Chicago
         ½ mile protected bike lane
53% of rush hour traffic is now bikes
       Cars moving 1 minute faster
B-Cycle San Antonio	
  
Ride the Drive, Madison
Pennsylvania Ave concept	
  




                       31	
  
Bicycle Friendly Communities
   2003
Bicycle Friendly Communities
   2004
Bicycle Friendly Communities
   2005
Bicycle Friendly Communities
   2006
Bicycle Friendly Communities
   2007
Bicycle Friendly Communities
   2008
Bicycle Friendly Communities
   2009
Bicycle Friendly Communities
   2011
Bicycle Friendly Community - Texas

# 32 BFC State Ranking	

BF Community Rankings	

•  Austin – Silver	

•  San Antonio – Bronze	

•  Woodlands Township - Bronze
   	

BF Businesses	

•    Bicycle Sports Shop – Platinum	

•    Bike World San Antonio – Silver	

•    City of Austin – Silver	

•    Blue Line Bike Lab – Silver	

•    Casteel  Associates – Silver	

•    Sugar Cycles - Silver	

•    Advanced Micro Devices/Austin – Bronze	

•    Asakura Robinson - Bronze	

•    Bikesport/Houston – Bronze	

•    Homeaway - Bronze	

•    USAA/San Antonio - Bronze
Ray LaHood
U.S. Secretary of Transportation
Ray LaHood
U.S. Secretary of Transportation

  “Bike projects are relatively fast and inexpensive
  to build and are environmentally sustainable; they
  reduce travel costs, dramatically improve safety
  and public health, and reconnect citizens with their
  communities.”
THERE IS A LONG
WAY TO GO
The	
  U.S.	
  Needs	
  to	
  Catch	
  Up	
  

50%	
  
                                                                          Trips	
  Taken	
  by	
  Bike	
  

40%	
  

              30%	
  
30%	
  

                              20%	
  
20%	
  
                                            14%	
  
                                                            10%	
            9%	
  
10%	
  
                                                                                            2%	
  
                                                                                                             1%	
  
 0%	
  
          Netherlands	
     Denmark	
     Germany	
     Switzerland	
      Austria	
     Canada	
            U.S.	
  
STILL
           MUCH WORK
           TO BE DONE
           4 types of transportation cyclists in Portland
                   Interested but Concerned     No Way, No How
                              60%                    33%


Strong      Enthused 
Fearless     Confident
1%          7%
Copenhagen
4
    GREAT WAYS
    TO MAKE A
    DIFFERENCE
1      RIDE YOUR BIKE
         Especially for trips 2 miles or less




40% of car trips in the United States are 2 miles or less.
2   HAVE A PLAN
3     GET ORGANIZED




Have a plan for the State, the City and your
business.

Share the plan – if no one knows about the
plan, it’s not a good plan!
If theall the transportation
made
       Federal Government

decisions, then why doesn’t
Tallahassee look like Portland?
4   SHOW UP AND ASK




The World is run by those who show up.
A small group of thoughtful people
  could change the world. Indeed,
   it’s the only thing that ever has.
                  — Margaret Mead

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John burke keynote speech

  • 1. OUR GREATEST OPPORTUNITY John Burke, Trek Bicycle Corporation
  • 2. 3 TRENDS
  • 3. URBANIZATION For the first time in human history, more people are living in cities than in the rural areas.
  • 4. ENVIRONMENT Vehicles contribute to an estimated 60-70% of urban air pollution. 60% of the pollution created by car emissions happens in the first few minutes of operation.
  • 5. THE WORLD IS GETTING FAT Average Weight 1960 2002 Difference Kids 6-11 63 lbs 74 lbs +11 lbs Men over 20 167 lbs 191 lbs +24 lbs Women over 20 139 lbs 163 lbs +24 lbs
  • 6. THE WORLD IS GETTING FAT OBESITY TRENDS IN US 1985 - 2010 ADULTS No Data <10% 10%–14% 1985
  • 7. THE WORLD IS GETTING FAT OBESITY TRENDS IN US 1985 – 2010 ADULTS No Data <10% 10%–14% 1987
  • 8. THE WORLD IS GETTING FAT OBESITY TRENDS IN US 1985 - 2010 ADULTS No Data <10% 10%–14% 1989
  • 9. THE WORLD IS GETTING FAT OBESITY TRENDS IN US 1985 - 2010 ADULTS No Data <10% 10%–14% 15%–19% 1991
  • 10. THE WORLD IS GETTING FAT OBESITY TRENDS IN US 1985 - 2010 ADULTS No Data <10% 10%–14% 15%–19% 1993
  • 11. THE WORLD IS GETTING FAT OBESITY TRENDS IN US 1985 - 2010 ADULTS No Data <10% 10%–14% 15%–19% 1995
  • 12. THE WORLD IS GETTING FAT OBESITY TRENDS IN US 1985 - 2010 ADULTS No Data <10% 10%–14% 15%–19% ≥20% 1997
  • 13. THE WORLD IS GETTING FAT OBESITY TRENDS IN US 1985 - 2010 ADULTS No Data <10% 10%–14% 15%–19% ≥20% 1999
  • 14. THE WORLD IS GETTING FAT OBESITY TRENDS IN US 1985 - 2010 ADULTS No Data <10% 10%–14% 15%–19% 20%–24% ≥25% 2001
  • 15. THE WORLD IS GETTING FAT OBESITY TRENDS IN US 1985 - 2010 ADULTS No Data <10% 10%–14% 15%–19% 20%–24% ≥25% 2003
  • 16. THE WORLD IS GETTING FAT OBESITY TRENDS IN US 1985 - 2010 ADULTS No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30% 2005
  • 17. THE WORLD IS GETTING FAT OBESITY TRENDS IN US 1985 - 2010 ADULTS No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30% 2006
  • 18. THE WORLD IS GETTING FAT OBESITY TRENDS IN US 1985 - 2010 ADULTS No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30% 2007
  • 19. THE WORLD IS GETTING FAT OBESITY TRENDS IN US 1985 - 2010 ADULTS No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30% 2008
  • 20. THE WORLD IS GETTING FAT OBESITY TRENDS IN US 1985 - 2010 ADULTS No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30% 2009
  • 21. THE WORLD IS GETTING FAT OBESITY TRENDS IN US 1985 - 2010 ADULTS No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30% 2010
  • 22. What solution will address these problems?
  • 23. The Bicycle Friendly World ALREADY EXISTS: The Netherlands London 25% of the Population Commutes by Bike Bike Commuters Avoid Congestion Charges Boulder, CO Portland, OR 21% of the Population Commutes by Bike Congressman Blumenauer’s Bike Commuter Act
  • 26. Then  vs.  Now  in  the  U.S.   1995   2007   2012   Industry  money  for  advocacy   $0   $2  million   $7  million   Government  spend   $20  million   $800  million   $1.2  Billion   Safe  Routes  to  Schools   $0   $100  million   $500  million   Bicycle  Friendly  CommuniAes   0   58   194  
  • 28. Kenzie Blvd, Chicago ½ mile protected bike lane 53% of rush hour traffic is now bikes Cars moving 1 minute faster
  • 30. Ride the Drive, Madison
  • 40. Bicycle Friendly Community - Texas # 32 BFC State Ranking BF Community Rankings •  Austin – Silver •  San Antonio – Bronze •  Woodlands Township - Bronze BF Businesses •  Bicycle Sports Shop – Platinum •  Bike World San Antonio – Silver •  City of Austin – Silver •  Blue Line Bike Lab – Silver •  Casteel Associates – Silver •  Sugar Cycles - Silver •  Advanced Micro Devices/Austin – Bronze •  Asakura Robinson - Bronze •  Bikesport/Houston – Bronze •  Homeaway - Bronze •  USAA/San Antonio - Bronze
  • 41. Ray LaHood U.S. Secretary of Transportation
  • 42. Ray LaHood U.S. Secretary of Transportation “Bike projects are relatively fast and inexpensive to build and are environmentally sustainable; they reduce travel costs, dramatically improve safety and public health, and reconnect citizens with their communities.”
  • 43. THERE IS A LONG WAY TO GO
  • 44. The  U.S.  Needs  to  Catch  Up   50%   Trips  Taken  by  Bike   40%   30%   30%   20%   20%   14%   10%   9%   10%   2%   1%   0%   Netherlands   Denmark   Germany   Switzerland   Austria   Canada   U.S.  
  • 45. STILL MUCH WORK TO BE DONE 4 types of transportation cyclists in Portland Interested but Concerned No Way, No How 60% 33% Strong Enthused Fearless Confident 1% 7%
  • 47. 4 GREAT WAYS TO MAKE A DIFFERENCE
  • 48. 1 RIDE YOUR BIKE Especially for trips 2 miles or less 40% of car trips in the United States are 2 miles or less.
  • 49. 2 HAVE A PLAN
  • 50. 3 GET ORGANIZED Have a plan for the State, the City and your business. Share the plan – if no one knows about the plan, it’s not a good plan!
  • 51. If theall the transportation made Federal Government decisions, then why doesn’t Tallahassee look like Portland?
  • 52.
  • 53. 4 SHOW UP AND ASK The World is run by those who show up.
  • 54.
  • 55. A small group of thoughtful people could change the world. Indeed, it’s the only thing that ever has. — Margaret Mead