This document provides an overview of advanced social media marketing techniques. It discusses focusing social media efforts on platforms like Facebook and blogs that align with business goals. It also emphasizes the importance of scheduling regular updates to maintain engagement. Visual content like photos and videos are highlighted as highly effective ways to engage customers. Embedding this user-generated content on websites and creating video contests are presented as strategies to promote brands and drive traffic. Maintaining a customer database is also identified as a key aspect of relationship management.