BigBoxx Academy provides best SEO Course in Chandigarh. We have Professional SEO experts as our faculty for our SEO Training Course in Chandigarh.

1. SEO Course in Chandigarh

2. What is the meaning of SEOWhat is the meaning of SEO ?
 SEO is short for search engine optimization or search engine optimizer.
 SEO is a methodology of strategies, techniques and tactics used to increase the
amount of visitors to a website by obtaining a high-ranking placement in the
search results page of a search engine (SERP) -- including Google, Yahoo,
AltaVista, MSN, AOL. and other search engines.
 SEO helps to ensure that a site is accessible to a search engine and improves the
chances that the site will be found by the search engine.
 SEO is a tool that enables users to locate information on the World Wide Web.
Search engines use keywords entered by users to find Web sites which contain
the information sought.

3. Why SEO is require for a website or Blog ?Why SEO is require for a website or Blog ?
 When you have a website or a blog, most of your visitors find you using a
search engine. The search engine user types his keywords or questions
and the search engine displays the results from the indexed web pages
that are relevant to the user search. Optimizing your website for
search engines can help bring more traffic to your website and help it
achieve better rankings in different search engines.
 The correct and standard use of search engine optimization techniques,
which is known as White Hat SEO, helps put your site link at the top of
the search engine results. Subsequently, this drives more traffic to
your website and produces higher rankings. On the other hand, misusing
search engine optimization techniques may negatively impact the site’s
indexing and ban it from appearing in the search engine results, which is
known as Black Hat SEO.

4. What is the importance of SEO ?What is the importance of SEO ?
 90% online user uses search engine to find products
and info according to their need.
 Your website will constantly feature on page one of
the search results for terms that best describe
your business.
 Natural search receives 250% more traffic than
paid search.
 1st
page of SE result get atleast 80% clicks, And
cost effective advertising.
 If your website is not found within top 30 result
(page 1, 2 and 3) no one will find it.
 Clear and Measurable ROI(Return of Investment)
 More Relevant traffic + Good Conversation Rate =
More Sales or Leads

5. What is an Exact meaning of SEO ?What is an Exact meaning of SEO ?
There are two type of SEO :
 Organic SEO :A spider or crawler which is a component of a SE
gathers listings by automatically "crawling" the web The spider
follows links to web pages, makes copies of the pages and stores
them in the SE’s index Based on this data, the SE then indexes
the pages and ranks the websites Major SEs that index pages
using spiders: Google, Yahoo, AltaVista, MSN, AOL. This method
is known as organic SEO.
 Non-organic SEO : This is an internet advertising model used on
websites, in which advertiser pay their host only when their ad is
clicked .With search engines, advertisers typically bid on
keyword phrases relevant to their target market. Content sites
commonly charge price per click rather than use a bidding
system. This is working as
pay per click, pay per lead, pay per impression.

6. How you done SEO work for a website ?How you done SEO work for a website ?
 On-Page Optimization : The On-page (SEO) process includes
the methods you apply to website pages and files to make
them search engine optimized and apply to help search
crawlers index them more efficiently, which in turn displays
them in a higher position in the search result pages.
Subsequently, these methods can increase your website’s
traffic and ranking in search engines.
 Off-Page Optimization : The Off-page (SEO) is the
optimization process that you perform to increase your
website’s popularity, rank, and traffic. Link building
includes a number of steps you take to help increase the
high-quality external links that link back to your website’s
main domain or internal posts ; using keywords known as
anchor text is one.

7. On-Page OptimizationOn-Page Optimization
Build an Programming Document or Wordpress site
Make a logo for site
Add a Page Title Meta Tag
Add a Page Description Meta Tag
Add a Page Keyword Meta Tag
Keyword Density
Add Author and Copyright Meta Tags
Optimize Image Filenames and Alt Attributes
Optimize Website Contents
Geotargeting
RSS Feed

8. Off-Page OptimizationOff-Page Optimization
 Submit to Bookmarking sites
 Local Business Listing
 More attach with Social Media
 Gather Website Information
 Submit to Classified Ads sites
 Check a Link Partner’s Page Rank
 Submit Your Website to a Link Directory
 Submit to the Article Directories
 Get Paid Backlinks
 Write Guest Posts
 Submit Press Releases
 Submit Your Site to Link Exchange
 Make Forum Postings

9. Most Important 10 Steps For SEOMost Important 10 Steps For SEO
1. Working with Content
2. Working with Google Analytics
3. Working with Search Engine Webmaster Tool
4. Working with Link Building
5. Working with Social Media and SEO
6. Working with Google Adword
7. Always Focus On your Keyword
8. Always Focus On Competitor Analysis Report
9. Applying SEO to Blogger and wordpress Blog
10. Monetizing your Website and Blog

10. 1.1.Working with ContentWorking with Content
Your website's content is the most important part of your site and your
visitor's seek when they come to your website via its URL, or via
search engine .Therefore ,it is the first element that you need to
optimize the content so it's easily recognizable to search engine
crawler ,it should also be unique and professional.
 Build Optimized Content
 Check Duplicated Content
 Compare Website Content
 Check Content Grammar and Spelling
 Check Keyword Density
 Create a RSS Feed with FeedBurner
 Create a Feed Subscription Form
 Work with Professional Writing Services

11. 2.2.Working with Google AnalyticsWorking with Google Analytics
Google Analytics is one of the most important tools in the search engine optimization
(SEO) world; it helps you obtain information about website traffic, page views,
where users click when they visit a website, and where visitors live. Google
Analytics enables you to analyze a website to learn more about it. You can then
apply this information to optimize your website.
 Create a Google Analytics Account
 Install Google Analytics Code
 Create a New Analytics Account
 Add a new property website
 View Website Analytics
 Add Multiple Users
 View Real-Time Statistics
 Exclude Traffic from a Specific IP
 Set conversion Goal
 Find Website Keywords

12. 3.3.Working with Webmaster ToolWorking with Webmaster Tool
Google Webmaster Tools is one of the resources search
engine optimization(SEO)expert use to track website
performance, sitemap status, crawling errors and links.
 Add a Website to a Google Webmaster Account
 Verify Your Website for Google Webmaster Tools
 Submit a Sitemap on Google Webmaster Tools
 Configure Google Webmaster Tools Settings
 Check for Google Crawling Errors
 Preview Your Website as Googlebots
 Submit a Website to the Bing Webmaster
 Use the Bing SEO Analyzer

13. 44.Working with Link Building.Working with Link Building
There are 2 types of Link Buildings:
1. Inbound link Building: link from a site outside of your site. Inbound
link means send visitors to your site, generally this is seen as good
think for SEO.
2. Outbound link Building: A link to a site outside of your site.
Outbound links means send visitors away from your site .Generally
avoid these things.
For example (link exchange)

14. Q . What is link popularity ?
Ans . Link popularity refers to the number of links pointing To your site
From other sites on the Web. Building links is one of the most
important factors in getting top placements on the major search
engines.
Q . Why are links so important ?
Ans . Now a days, inbound links are the one of most important factor
for getting a high keyword ranking, the most search engines are
ranking their search result based on the link popularity from your
site. Not the quantity of links, but the quality of those links is
important.

15. 5.5. Working with Social MediaWorking with Social Media
Social media marketing is closely related to search engine optimization.
Although it does not impact the search engine directly, it can help
your website receive more traffic via social networks.
 Understanding Social Media Marketing
 Create a Facebook Page and Twitter page for Your Business
 Create a Google Plus Business Page
 Create a Twitter Account for Your Website
 Manage Social Accounts Using HootSuite
 Work with Social Bookmarking Sites

16. 6.6. Working with Google AdwordWorking with Google Adword
Google AdWords allows you to create advertisements on Google partner websites
and Google search result pages, known as paid search . AdWords helps your
website receive targeted traffic from Google Search and increase your potential
traffic and ranking through the impact that these ads have on your website.
AdWords ads can help you achieve search engine optimization (SEO) results much
faster and more easily.
 Create an AdWord Campaign
 Create an Ad Group
 Using the Keyword Tool
 Using the Traffic Estimator Tool
 Using the Contextual Targeting Tool
 Work with Analyze Competitions

17. 7.7. Always Focus on KeywordAlways Focus on Keyword
This is the first step in SEO. In Keyword research we choose the best keyword for our a
Web pages. This is the most important part of SEO . We will choose the keyword which
has good traffic volume. And we make sure that the keyword is related to our
Webpage.
For Example:
Our Website is related to Online Movies.
Then our keywords will be like this:
Online movies , free online movies ,top online movies , watch online movies.
We use different tools for searching the keywords. Generally we prefer the free and best
tools.
In my opinion the free and best of all tools are :
1. Google adword keyword suggestion tool
2. Word tracker keyword tool
And
Keyword density of the targeted keyword should be around 2% to 7% for better result.

18. 8.8. Always Focus On Competitor AnalysisAlways Focus On Competitor Analysis
After choosing the keywords we prepare the competition analysis for the
keywords. that means we search with the targeted keyword in the
search engine and take the top 10 SERP listings. And prepare the
analysis of each site of the Top 10 lists of the targeted keywords.
The competition analysis includes the no of Backlinks, Domain age , SERP
rank, page rank etc.
We will gather the information of every Web page which are listed in Top
10 SERP lists. To gather these above details we use different types of
Tools like SEO Quake , SEO 4Firefox etc.
Competition analysis tells us about the competition for the targeted
keyword in the search engine. So by observing the competition analysis
we can analyze many things like
Q. How much time will it take to optimize our Webpage in the Top 10
Results ?
Q. How many search result for keywords ?
Q. What are the negative keywords ?
Q. What is the traffic % ?
Q. About site information ?

19. 9.9. Applying SEO to Blogger andApplying SEO to Blogger and
Wordpress BlogWordpress Blog
Content Management Systems (CMS) are server-side platforms that
allow you to build your website and add content easily using Graphic
User Interface (GUI) elements such as text editors. WordPress is a
commonly used CMS because it is easy to use and search engine
friendly. You can use WordPress to create blogs, websites, and
simple e-commerce stores.
 Understanding WordPress CMS
 Install the W3 Total Cache Plug-in
 Configure the W3 Total Cache
 Set Up the All in One SEO Plug-in
 Set Up Permalinks
 Install the SEO Friendly Images Plug-in

20. 10.10.Monetizing your Website and BlogMonetizing your Website and Blog
The main reason for SEO is to get more traffic and a higher ranking for your website. This
traffic turns to potential customers for your product or service. Also, visitors can click
advertising banners and promotion all links that you can add to your website and get
revenues when visitors view or click on it. This concept is known as monetizing your
website.
 Explore Advertising Revenue Types
 Consider Advertising Formats
 Create AdSense Ads
 Modify Existing AdSense Ads
 Block AdSense Advertisers’ URLs
 Block Ads Using the Ad Review Center
 Position AdSense Ads
 Create Chitika Ads
 Work with Commission Conjunction
 Work with BuySellAds

21. Most Important Steps For SEOMost Important Steps For SEO

22. Thank youThank you
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Sector 34-A,
Chandigarh – 160034
Phone: 0172-4612244 ,+918427023322
Email: info@bigboxx.in
Website : www.bigboxx.in