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VISUAL
STORYBOARDING
The Future of 
'Useful & Intelligent' Analytics
LET YOUR DATA SPEAK
MICO YUK
CEO, BI BRAINZ
@micoyuk
BI BRAINZ
MICO YUK
CEO
OF
INFO@BIBRAINZ.COM
KEYNOTE PRESENTED BY
#PASSBAC 2015
T E X T ' D A T A V I Z ' T O 3 3 4 4 4
T O A C C E S S F R E E W E B I N A R O N
B I G D A T A V I S U A L I Z A T I O N
OR +1 480.418.1411
My face after Carlos 
(@crassociati) Keynote
I B M   M A I N F R A M E   S A S F I R S T   J O B
Sr. Research 
Analyst
WAS NOT COOL AT 23
aka Data Scientist
EXCEL
BI in most organizations is
#H A R D T R U T H
C O P Y R I G H T 2 0 1 5 B I B R A I N Z
numbers 
can lie
1 + 1 = 3
i learned
Data Analyst &
BI Developer
M Y S E C O N D J O B
$97Bannual BI spend by 2016
Fact
- Forrester Research
21%avg BI user adoption rate
Fact
- Cindi Howsen @biscorecard
BIG DATA
BIG INSIGHTS
FAST FORWARD TO TODAY
3 ROLES
C O P Y R I G H T 2 0 1 5 B I B R A I N Z
Data Engineer Data Analyst Data Scientist
Ensure data is
stored and
available to
data scientist
Package data
aka Jr. data
scientist
Pull Data
Tell Stories
BI + BIG DATA TEAM
IN THEORY
Data
Scientist
Data 
Engineer
Visualization
Storytelling
MY THEORY
common language
Data 
Aanlyst
COPYRIGHT2015BIBRAINZ
Data Engineer Visual
Data Analyst Visual
C O P Y R I G H T 2 0 1 5 B I B R A I N Z
Data Scientist Visual
SCIENCE DELIVERS 'BIG'
BUT ART DELIVERS 'RIGHT'
CAPGEMINI
BIBRAINZ
EXAMPLE
BUILTBY
Credit: Capgemini
B R A N D O N S A N D E R S O N , T H E W A Y O F K I N G S
“The purpose of a
storyteller is not to tell you
how to think, but to give
you questions to think
upon.”
WE HELP COMPANIES TURN THEIR DATA INTO
ACTIONS, INSIGHTS & OUTCOMES
Mico Yuk
CEO, BI Brainz
E: mico.yuk@bibrainz.com
Linkedin: linkedin.com/in/micoyuk | twitter: @micoyuk

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Visual Storyboarding: The Future of Useful and Intelligent Analytics