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Mini Law Lesson

New Pinterest Contest Guidelines
Brian Heidelberger
bheidelb@winston.com
Twitter @briheidelberger
Info @ www.winston.com/bheidelberger
IMPORTANT DISCLAIMER
• I am not your attorney.
• This is not legal advice.

2
Pinterest is All About Avoiding
Spam
• “Contests can … motivate people to add
Pins they aren’t truly interested in, which
is why Pins from contests can often feel
irrelevant and even spammy.”

-Pinterest

3
Pinterest Will No Longer Allow
Contests That …

• Suggest that Pinterest sponsors or
endorses them or the promotion
• Require people to Pin from a selection
(like a website or list of Pins)
• Make people Pin the contest rules

4
Pinterest Will No Longer Allow
Contests That …

• Run a sweepstakes where each Pin,
board, like or follow represents an entry
• Encourage spammy behavior, such as
asking participants to comment
• Ask to vote with Pins, boards or likes
• Require a minimum number of Pins

5
Follow me on Twitter

@BriHeidelberger

6
More Mini Law Lessons
youtube.com/AdAge.com
&
youtube.com/BrianHeidelberger

7

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New Pinterest Contest Guidelines Make it Into Terms of Service

  • 1. Mini Law Lesson New Pinterest Contest Guidelines Brian Heidelberger bheidelb@winston.com Twitter @briheidelberger Info @ www.winston.com/bheidelberger
  • 2. IMPORTANT DISCLAIMER • I am not your attorney. • This is not legal advice. 2
  • 3. Pinterest is All About Avoiding Spam • “Contests can … motivate people to add Pins they aren’t truly interested in, which is why Pins from contests can often feel irrelevant and even spammy.” -Pinterest 3
  • 4. Pinterest Will No Longer Allow Contests That … • Suggest that Pinterest sponsors or endorses them or the promotion • Require people to Pin from a selection (like a website or list of Pins) • Make people Pin the contest rules 4
  • 5. Pinterest Will No Longer Allow Contests That … • Run a sweepstakes where each Pin, board, like or follow represents an entry • Encourage spammy behavior, such as asking participants to comment • Ask to vote with Pins, boards or likes • Require a minimum number of Pins 5
  • 6. Follow me on Twitter @BriHeidelberger 6
  • 7. More Mini Law Lessons youtube.com/AdAge.com & youtube.com/BrianHeidelberger 7