Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Facebook Changes Its Promotion Guidelines - MIni Law Lesson
1. Mini Advertising Law Lesson
Facebook Changes its Promotion
Guidelines
Brian Heidelberger
bheidelb@winston.com
Twitter @briheidelberger
Info @ www.winston.com/bheidelberger
3. What’s a “Promotion” Under
Facebook’s Guidelines
• Promotions typically include:
Entry/registration
Element of chance
Giveaway or prize
3
4. What’s Changed?
• Promotions may now be administered on Brand Page
Timelines
Not just apps
Not personal timelines
Via page is faster and easier and shows in Timelines
• So Now you Can:
Collect entries by having users post on the Page or
comment/like a Page post (like Page?)
Collect entries by having users message the Page
4
6. What Else Changed?
• Removed Requirement:
Disclosure that the participant is providing
information to the Sponsor and not to
Facebook.
That you can’t notify winners of your
sweepstakes through Facebook, such as
through Facebook messages, chat, or posts
on profiles or Pages
6
7. What Hasn’t Changed
• Can Still Run Promotions Via Apps
Creating a promotion with an app on
Facebook allows a Page to create a more
personalized experience
Promotions run through apps can collect
data in a secure, structured way
• Can’t have people enter by liking,
sharing, or posting something on their
personal Timeline
7
8. What Hasn’t Changed (Cont.)
• Rules for a Facebook promotion must
still include
A complete release of Facebook by each
entrant or participant.
Acknowledgment that the promotion is in
no way sponsored, endorsed or
administered by, or associated with,
Facebook.
• If conducting via an app – need privacy
policy